Athens CVB - Cloudinary › simpleview › image › upload › v1 › ... · 2015-10-08 · $7.64...
Transcript of Athens CVB - Cloudinary › simpleview › image › upload › v1 › ... · 2015-10-08 · $7.64...
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Athens CVB
Annual Meeting October 8, 2015
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New Office
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Why Tourism Matters
2,600 Jobs
$273 mil.
Tourist Spending
$7.64 mil.
ACC Tax Collected
$10.22mil.
GA Tax Collected
Tax Relief = $437 per ACC Household
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Growth in Visitor Expenditures
6.6
5.1 6.1
6.7
0
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Athens-Clarke Historic Heartland State of Georgia Atlanta Metro
% change, 2013-2014
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Top Performance Measurements
FY15 Goal
FY15 Actual
FY16 Goal
Booked Future Room Nights 65,500 70,046 67,140
Actualized Room Nights 58,000 59,461 60,000
No. of Editorial Impressions * 45 mil 79.5 mil. 80 mil.
Top Performance Measurements
*Earned Coverage
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Top Performance Measurements
FY15 Goal
FY15 Actual FY16 Goal
Total Web Sessions 532,500 489,685 550,000
Social/Digital Marketing Audience 25,000 34,203 26,500
Hotel/Motel Tax $706,950.00 $813,265.77 $785,500
Occupancy/ADR 60.0%/$96.00 62.2%/$97.68 63.5%/$99.85
Top Performance Measurements
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New Director of Sales Rita Lowery
Start Date: October 19
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FY15 Accomplishments:
• 70,000+ Future Booked Room Nights
• 59,461 Actualized Room Nights
• Methodist Conference & Youth Events
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FY 16 Top Initiatives:
• Increase Weekday Room Nights
• Increase
FAMS
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FY16 Top Initiatives
Increase Focus on Sports Tourism
ANNUAL MEETING
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79.5 million earned media impressions
from PR efforts
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Award-Winning Visitors Guide
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Responsive Design
VisitAthensGA.com
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Foodie blog posts
Craft Brewery Page
Upcoming food events
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Oct. 22 Website & Extranet Workshop
NEW, Easier-to-use and more powerful Extranet
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2016: Year of Georgia Music
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Chris Herron, CEO Creature Comforts Brewing
Company
Guest Speaker
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2015 Hospitality Awards
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Partner of the Year
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Tripp Moore Best Western Athens
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Hospitality HEROES of the Year
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Chelsie Needham The Place
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Classic Host Award
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Deborah White GACIS and GAEL
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Louis Griffith Hospitality Leadership Award
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Shannon McCullough The Classic Center
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Thank You!