Ateneo Innovation Class Ce195.2 : What Would Google Do Book Report

8/14/2019 Ateneo Innovation Class Ce195.2 : What Would Google Do Book Report

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Give the people control and we will use itDell hell Your worst customer is your best friend Your best customer is your partner

Josef B. Ayson| II BS MGT| CE 195.2|What Would Google Do?


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Customers given power bythe companies are better off than controlling their assetsthemselves

-Lashing out on the internet-Criticize companies-Express anything andeverything



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I just got a new Dell laptop and paid afortune for the four-year,in- home service.

The machine is a lemon and the service isa lie.Im having all kinds of trouble with thehardware: overheats, network doesntwork, maxes out on CPU usage. Its alemon.But what really irks me is that they say if they sent someone to my homewhich Ipaid forhe wouldnt have the parts, so Imight as well just send the machine in andlose it for 710 daysplus the time goingthrough this crap. So I have this newmachine and paid for them to FUCKING FIXIT IN MY HOUSE and they dont and I lose itfor two weeks.DELL SUCKS. DELL LIES. Put that in yourGoogle and smoke it, Dell.-Jeff Jarvis



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Dellstransformationfrom worst tofirst in costumersatisfaction

Dell sold Jeff Jarvis alousy computer.

It became so hard for himto have it fixednumerous times becauseof the slow service

time

He blogged aboutit

A lot of people hadthe same problemand replied to hisblog

Problem: Theineptness of thecustomer

service

The blog

attractedmillions of people greatlyaffecting Dellsales

Dell did not doanything

Dell finallyrevamped itsservices



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PC industry circles have beenbuzzing in recent months that

Dells customer support isslippinga claim bolstered onAug. 16 by a University of Michigan study that showed ahefty decline in customersatisfaction from a year ago. Sothe last thing Dell needed was forsomeone to turn the customer-service issue into a cause clbre.Enter Jeff Jarvis.- August 2005, BusinessWeek



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Dellstransformationfrom worst tofirst in costumersatisfaction


Jeff Jarvis tips for companies

1. Read blogs2. Talk with your consumers (Ideastorm)

3. Blog (Direct2Dell)4. Listen to all your bad press and bad blog PR and consumer dissatisfactionand falling stock price and to the failure of your low-price strategy (decreasehandletime)


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What Would GoogleWhat Would GoogleDoDo

New Architecture

Ricson Chua060798IV BS Computer


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The Link ChangesThe Link ChangesEverythingEverything

The link being a new form of communication.Advantages brought about by the link

Permalinks



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Do What You Do Best andDo What You Do Best andLink to the RestLink to the Rest

Interest groups.Lessens redundancy.People find what they need when they need

it.



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Be a PlatformBe a Platform

Allowing people to change or use yourproduct in a different mannerBuilding businesses from a platform andlater being a platform for another toincrease value



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Think DistributedThink Distributed

Go to where the people areBring people to where they want to goDistribute then aggregate then distribute

again.



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New SpeedNew SpeedGoogle Rules

Jose L. Jimenez III

IV BS CoEWhat Would Google Do? : New Speed


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Answers are InstantaneousAnswers are Instantaneous

Google has made us an impatient people.Fashion reacts to new styles overnight.Speed becomes not only a competitiveadvantage but also a strategic necessity.Perhaps only religion can claimexemption from the imperativefor speed.

Like God, Google values permanence.

Jose L. Jimenez III



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Life is liveLife is live

Live news feed from people will have aprofound impact on news networks.

Twitter is becoming the canary in thenews coal mine.Live web presents a problem to Google:How can it search for things as they are

happening?

Being live brings about network groups.

Jose L. Jimenez III



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Mobs form in a flashMobs form in a flashHoward Rheingold chronicled the fallof Philippine president Joseph Estrada.

Twitter form mobs at a conference. Itcame together in minutes.

Every second counts. The internet has changed the speed,the rhythm, and the process of business.Its simple for a competitor with a better

answer to steal your customers in a flash.

Jose L. Jimenez III



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Money Google Capital: Money makes networks

The First Bank of Google: Markets minusmiddlemen



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Venture Capital- money used forinvestment inenterprises thatinvolve high risk, butoffer the possibilityof large profits

Being public andsearchable andfindable

Blogging forBusinessHire net natives(young and knowswhat people want)



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Venture Capital-Venture capitaliststraffic in innovation,change, and risk.Venture capital wasa secretive business(Fred Wilson)

Young entrepreneurs: Facebook apps creation College-Startup.com

(tagline: Get rich fromyour dorm room)

Venture capitals goal isto find talented peoplewith good ideas and togive them the resourcesthey need to executethose ideas



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Prosper.comZopaLoaniodhanaX.comKiva.orgchange the world

one entrepreneurat a time.

cashless society-Japan paying withmobile phones

-Paypal-Microsoft wantedto become thecash register of theweb$$ Googlebucks $$



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Focus on TalentNewnessData

Make Money through the side doorFocus on the use and all else will follow

Five Lessons from GoogleFive Lessons from Google


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Closing the Gap Your worst customer is your best friend Your customer is your Ad

Another New RelationshipAnother New Relationship


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Outside moving InwardsBecoming a network

What becomes of What becomes of AdvertisingAdvertising


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Public InstitutionsPublic InstitutionsIf Google Ruled The World

Jose L. Jimenez III

IV BS CoEWhat Would Google Do? : Public Institutions


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GOOGLE U:GOOGLE U: Opening EducationOpening Education

Who needs a university when we have Google?Key roles of a university: socializing,research, testing and teaching.

There could be new models for education.Google forces educators to teach differently.Imagine a new educational ecology.In the real world the tests are all open book,and your success is inexorably determined bythe lessons you glean from the free market.

Jose L. Jimenez III



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THE UNITED STATES OFTHE UNITED STATES OFGOOGLEGOOGLE

Google and the internet will have aprofound impact on howgovernment is run.

Create the Facebook of democracy. Those in power can use the internetto become better informed aboutour needs and desires.Practice transparency.Google and company arent takingover Washington. Theyre helpingus take over.

Jose L. Jimenez III



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New PublicnessNew Publicness

VS

Andeonette A. VillanuevaAndeonette A. VillanuevaCE 195.2CE 195.25 BS ECE5 BS ECE


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startedstartedbyby

The MiningCompany- 1997Provide human-powered guide tothe internet


How to be Google-ready?How to be Google-ready?

Search Engine OptimizationSearch Engine OptimizationMonitor Search QueriesMonitor Search Queries

Scott KurnittScott Kurnitt


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WhatWhatisis

The world values you more,Google values you more


??

Google asGoogle asfrenemyfrenemy

HOW?HOW?

Be searchable!Be searchable! SplogsSplogs Be up-to-dateBe up-to-date

Cannot be found on Google?Cannot be found on Google?Might as well, do not exist!Might as well, do not exist!


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InternetInternetPresencePresence

Every information countsBe clearKeep it simpleNo fancy content managementsystemPermalinkSeparate topics, separate pagesMake others aware of your sitePut brand on every page



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RetailRetail


Google Eats Google ShopsGoogle Shops


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More data, more learning, more useful advice

Networks force specializationNetworks force specialization

Stand out for Stand out for what you dowhat you do

best!best!



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How to succeed in retailHow to succeed in retailsuccesssuccess

THEN Retail success based

on location

NOWNOWLinks, Google, GooglejuiceLinks, Google, Googlejuice

Best advertisement? A happy customer!Best advertisement? A happy customer!Customers can be sales agents.Customers can be sales agents.The stores salvation is its customers.The stores salvation is its customers.

Your customers are your brand.Your customers are your brand.



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The powerful must learn to trust the public Once the people are given choice and control, they would tendto pick the good stuff

Abundance breeds quality

The internet enables unlimited creation and becauseabundance breeds quality, we now have more good stuff

Google provides the infrastructure for a culture of choice

Googles algorithm and business model work because Googletrusts us


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Any friend of ours is a friend of Google

Google found value in trust

Other companies/organizations :

- Facebook, Ebay, Amazon, PayPal

- Digg-Wikitorial (by Los Angeles Times)


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How do you capture and act on that wisdom?

How do you listen?How do you enable them to share their wisdom with each

other and with you?

How do you help them make you smarter?

Do you have the systems in place to hear?

Do you have the culture in place to act on what youhear?


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ABOUT.COM

STARBUCKS DELL

P&G


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a)Flickr measures the interactions thatoccurred around a photo(comment, email, tag, link)

b) Flickr maps out to find who turns out to be hubs of activityand gives these people/users weight

c) Flickr does a reverse social analysis


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New BusinessNew BusinessRealityReality

Atoms are a dragMiddlemen are doomedFree is a business model

Decide what business youre

inServiceGoogle Air

Google Real Estate

Adrienne Mae G. Ria

5 BS ECE

CE 195.2


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Stuff isStuff isjust sojust so

lastlastcentury.century.


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

Old BusinessIdentified and limited by its

productWe are what we make mantra


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

The IronyPrint had become a burden to a print company.

Expensive to producecontent, to manufacture, todeliver One size fits all Does not give the readersall they want Defeats the purpose of up-to-the-minute news Cant be searched norforwarded No archive Kills trees


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

Newspapers gone onlineFrom NYTimes.com to INQUIRER.net

vsvs

Print sucks. Stuff sucks.


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

The Death of Middlemen

Its a business of efficiencies,volume, turnover, and tightmargins.


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

Google Real Estate

Next- generation agents should offer buyers la carte services.

Middlemens new role

Create a company that does nothingbut help market homes in the openinternet (just like craigslist)

Sell not just the property but theexperience, the lifestyle, the

community.


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

Ads = $$$Goal of any business

is to collect moneyand make a profit.

Impressive profit maycome through theside door.


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

Identity Crisis

Where is your valueand where is yourrevenue?

Search business?Service business?Knowledge company?

Community company?Data company?


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Adrienne Mae G. Ria

5 BS ECE

CE 195.2

Google AirCreating a social marketplace of fliers

Airlines can be a socialcompany.

As well as a database of liveknowledge from realtravellers with freshinformation.


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Generation GGeneration GNew tools, new mentality.


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Martin PoletiekBS MIS 4

Martin : I just saw Avatar, awesome

Julie : has a new Haircut !!

Emilie : I decided to spend a daywithout facebook and failed.


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Martin Poletiek

BS MIS 4

VS


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Ateneo Innovation Class Ce195.2 : What Would Google Do Book Report

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