www.oyez.fr

Improve the in-store sales & marketingwith digitals solutions

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www.oyez.fr

BUT in 2012

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A complete rangeof modern products...

• Furniture 60%• Appliances 34%• Decoration 6%• Funding

... proposed througha network of 217 BUT stores...

• 220 stores in France• 7 stores in Dom-Tom• Turnover: ᴊ 1.8bn• 30 million visitors• 6600 employees

... with 3 store concept

• BUT• BUT Cosy• BUT City

www.oyez.fr

Why installing digital solutions in BUT stores ?

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Context

• Internet customers better informed

• Present Offer• Advising clients• m2 profitability • Surfaces cost in big

cities

Solution

• Digital catalog with an XXXL offer

• Customer-oriented selection criteria

• Availability and rates in real time

Application

• Multi touch technology (design)

• 46 inches Screen (Show)• User friendly

ergonomics (unique client experience)

• Real time connection with the BUT information system (reactivity)

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www.oyez.fr

Methodology

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Idea

• Very fast prototyping Implementation

• strong and creative partners

• Reactive internal teams

Testing

• First results analysis• Performance measure• Adaptations of the

concept

Deployment

• fast (less than 3 months)• 975 units (terminals +

tablets)• 2,500 people trained

www.oyez.fr

Results

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• 175 terminals + 900 tablet installed in 225 stores

• Best sellers expertise

• Best customers experience

• Modernization of the brand

• Maximizing pro!tability by m2

• Further increase in sales up to 15%

• Up to 13% of sales generated exclusively digital device(on non-exposed)

www.oyez.fr

Thank you

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