ATCP Board Member Presentation DATCP-DAD (02-26-13) 2 LR
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Transcript of ATCP Board Member Presentation DATCP-DAD (02-26-13) 2 LR
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Department of Agriculture, Trade and Consumer Protection
Wisconsin Department of Agriculture, Trade and Consumer Protection
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Mission• The mission of DATCP is to serve the citizens of
Wisconsin by assuring:
• Safety and quality of food• Consumer protection• Fair business practices (buyer and seller)• Healthy animals and plants• Protection of the environment• Wise use of resources• Vitality of agriculture and commerce
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Agricultural DevelopmentWorks in partnership with the Wisconsin’s agricultural producers, processors and service providers to help develop, diversify andmarket Wisconsin agricultural products and services.
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Agricultural DevelopmentThrough partnerships, offering a technical, financial, and marketing support.
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Non-regulatory
IndividualsOrganizations & Businesses
Coordination of Board & Councils
Department of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
Market Development
Farm Services &Sector Development
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• Agricultural Education and
Workforce Development Council
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Agricultural Development
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• Organic Advisory Council
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Agricultural Development
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• Wisconsin Aquaculture Industry
Advisory Council
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Agricultural Development
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• Rural Electric Management
Advisory Council
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Agricultural Development
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• Farm to School Advisory Council
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Agricultural Development
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
Market Development
BUREAU
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Agricultural DevelopmentMarket Development
•International Trade•Local Foods Development•Specialty Crops•Promotions•Marketing Assistance•Marketing Orders•County and District Fairs
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
InternationalTrade
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Department of Agriculture, Trade and Consumer Protection
International Trade Team
Exporter Education Market Entry Market Development Promotion
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Department of Agriculture, Trade and Consumer Protection
International Trade Team
Exporter Education Market Entry Market Development Promotion
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Department of Agriculture, Trade and Consumer Protection
International Trade Team
Exporter Education Market Entry Market Development Promotion
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Department of Agriculture, Trade and Consumer Protection
International Trade Team
Exporter Education Market Entry Market Development Promotion
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Department of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
Local and RegionalFoods
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Department of Agriculture, Trade and Consumer Protection
Local and Regional FoodsSupport / Assist Producers
Build Infrastructure
Facilitate Product Sales
Connect Sellers and Buyers
Create Demand
Generate Economic Impact
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Department of Agriculture, Trade and Consumer Protection
Producers First
• Marketing assistance • financial analysis• customer data
management• branding and design • whole farm planning
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Buy LocalBuy Wisconsin
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Bayfield Regional Food Producers Increasing Sales of Pasture-Raised Meat in Northern Wisconsin through Cooperative Marketing
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Department of Agriculture, Trade and Consumer Protection
Wisconsin Local Food Network
Regional Efforts
Topic Based Efforts
ALL Collaborators and WLFN Members
SoutheasternSouthwestern
EasternWestern
Northern Central
Wisconsin Local Food Network•Communicating•Building Capacity•Raising Funds•Developing Collective Impact
Food Security and Health
Community Development
F2S Initiatives
Infrastructure Development
Market Development
Producer Development
Indicates Steering Committee Member Representation
The Wisconsin Local Food
Network engages, connects, and
empowers local, regional, and state efforts to
build resilient and restorative food
systems.
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Department of Agriculture, Trade and Consumer Protection
Wisconsin Local Food Network
– Local Food Summit– Listserve and Wiki
– Organized collaboration– Collective Measurement
– Bigger Impacts– Avoiding Duplication
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Department of Agriculture, Trade and Consumer Protection
Wisconsin’s Farm to School
In 2011, 50 WI districts actively engaged with
F2S
AmeriCorps Farm to School
Department of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Consumer/Promotional Resources
Wisconsin’s Farm Fresh Atlases
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Department of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Member use of the brandConsumer brand recognition Product accessibility Supply Chain Infrastructure Supply Chain Management
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Department of Agriculture, Trade and Consumer Protection
Proof of Model
Selling SSfW™ Products Repeatable Sustainable
Leverage strong agriculture baseIncrease sales of WI products
Retain Create jobs
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
Market OrdersPromotionsResearch
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Wisconsin Specialty CropsDiversificationand for additional/alternative income
Trends:More individual farmers are growing specialty crops
in WI but other states are surpassing us in total cash receipts annually
Department of Agriculture, Trade and Consumer Protection
Specialty Crop Block Grant 2011
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Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Research 12 Projects $470,200
Education 4 Projects $176,000
Industry 5 Projects $156,000
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Department of Agriculture, Trade and Consumer Protection
Marketing OrdersWisconsin Cherry Board, Inc.
$0.005 per pound or $10.00 per tonWisconsin Corn Promotion Board, Inc.
$0.005 per bushelWisconsin Cranberry Board, Inc.
$0.10 per barrelGinseng Board of Wisconsin, Inc.
$100.00 per acre under shadeWisconsin Milk Marketing Board, Inc.
$0.10 per hundredweightWisconsin Potato Industry Board, Inc.
$0.06 per hundredweightWisconsin Soybean Marketing Board
Based on sale value:$0.005 x weight = assessment payment
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
Farm Servicesand
Sector Development
BUREAU
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Agricultural DevelopmentFarm Services
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
•Farm Center •Business Planning•Transition Planning •Rural Electric Power Services
Department of Agriculture, Trade and Consumer Protection
Individualized
Department of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
• Of 9,000 Stray Voltage investigations,– 91.8% found 1 volt or less at cow contact.– Only 2.7% were over 2 volts at cow contact
Herd Based Diagnostics
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
Sector Development
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Agricultural DevelopmentSector Development
•Dairy Development•Livestock Services / Specialty Meats•Value Added (processed / direct sale)•Grazing •Organics•Aquaculture•Development/Diversification
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Livestock Sector• Work with producers/farmers to find new
markets, overcome market challenges• Serving livestock organizations and
associations
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Department of Agriculture, Trade and Consumer Protection
Livestock SectorGrass-Fed Beef Cooperative
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Department of Agriculture, Trade and Consumer Protection
Wisconsin Meat Sector
• Marketing Campaign
• Specialty Meat Development Center
• Master Meat Crafter Program
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Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
“Organic production allows smaller-sized farms to add value to their product and capture a higher price for
goods sold.”
“Organics offer differentiation in the market
place and fill a niche demand.”
The Organic Sub-Sector
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The Organic Sub-SectorWisconsin 2nd in number of organic farms (~1200)
1st in organic dairy farms 1st in organic beef farms
1st in organic egg producers1st in organic cranberry sales2nd in organic potato farms
3rd in organic vegetable farms
Total acreage 195,600Total farm-gate sales $132 million
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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The Organic Sub-Sector
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Grazing Sub-Sector• Farmers using managed grazing to provide a major
portion of their livestock forages needs:
• 3,070 dairy farmers (22% of total)• 4,763 beef farmers (32% of total)
• Cost of production:• Managed grazing dairy farm costs averaged
88% of non-grazing costs
• Managed grazing beef farms costs averaged 77% of non-grazing beef costs
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Grazing LandsConservation Initiative
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Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Grazing Program Research Grant4 year
• market for grass-fed milk as a ‘specialty ingredient’ for artisan dairy products?
• Research on the chemistry of grass-fed milk
• Culinary performance
• Establish grass-fed milk pool and a premium for graziers?
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Department of Agriculture, Trade and Consumer Protection
Agricultural DevelopmentAnd Diversification ADD
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Department of Agriculture, Trade and Consumer Protection
• Early market development for CROPP (Organic Valley)
Pilot for a Milk Forward Contracting
• Pilot Health Care Co-operatives
• Development of Quality/Uniformity Standards for
Marketing WisconsinLamb (TM)
• Evaluation of viability Commercial Sweet Potatoes
Agricultural DevelopmentAnd Diversification ADD
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Agricultural DevelopmentTax Credit Certification
•Dairy Manufacturing Facility•Food Processing - Warehouse•Meat Processing Facility•Wood Biofuels•Beginning Farmer•Farm Asset
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
• Cooperative Network• PDPW - Professional Dairy Producers of Wisconsin• WFBF - Wisconsin Farm Bureau Federation• WFU – Wisconsin Farmers Union• NFO – Wisconsin National Farmers Organization• CDP – UW Center of Dairy Profitability• CDR - UW Center for Dairy Research• University Wisconsin Extension• GrassWorks Inc• DBA - Dairy Business Association• WDPA – Wisconsin Dairy Products Association • WCMA - Wisconsin Cheese Makers Association
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Department of Agriculture, Trade and Consumer Protection
Grow Wisconsin Dairy 30x20
• Provide assistance to dairy farmers without regard to size or
type, focusing on long-term, sustained operation
• Goals: increasing profitability and production
• Offer assistance with management and operational changes,
business systems, and legal structure
• Herd health management
• Beginning Farmer Assistance
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Department of Agriculture, Trade and Consumer Protection
Grow Wisconsin - Dairy 30x20
• Attempt to eliminate “program” focus
• Offer flexible grants and coordinate “dairy teams”
• Provide services at “time of decision”
• “One number to call” – system for referrals
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Department of Agriculture, Trade and Consumer Protection
Grow Wisconsin Dairy 30x20
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Department of Agriculture, Trade and Consumer Protection
Agricultural Development
Wisconsin Dairy Farms
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Department of Agriculture, Trade and Consumer Protection
Wisconsin Dairy Processors
Agricultural Development
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Agricultural Development
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
Planning & Preparation-Business Development-Financial Analysis-Transition/Transfer-Expansion-Modernization
On Farm Management-Herd Health-Facilities-Milk Production-Milk Quality-Operational Efficiency
Agricultural Development
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Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection
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Department of Agriculture, Trade and Consumer Protection
Mike PowersAdministrator
Division of Agricultural DevelopmentDepartment of Agriculture, Trade and Consumer Protection
2811 Agriculture DrivePost Office Box 8911
Madison Wisconsin 53708-8911
Desk and Mobile: (608) 224-5142
www.datcp.wi.gov
Contact: