ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job
19
presentation online at: nine10.ca/atco
-
Upload
nine10-inc -
Category
Presentations & Public Speaking
-
view
60 -
download
5
Transcript of ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job
![Page 1: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/1.jpg)
presentation online at: nine10.ca/atco
![Page 2: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/2.jpg)
presentation online at: nine10.ca/atco
![Page 3: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/3.jpg)
Sorry to burst your bubble
![Page 4: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/4.jpg)
Ok. FREE but…
There’s always a but
![Page 5: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/5.jpg)
Focus where your audience is…
![Page 6: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/6.jpg)
It’s about Relationships
![Page 7: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/7.jpg)
Keep your eye on the Prize
![Page 8: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/8.jpg)
Opportunities vs. Challenges
![Page 9: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/9.jpg)
Case Study
Hansen Ford Lincoln
![Page 10: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/10.jpg)
Hansen Ford LincolnStrategy. Content. Execution.
![Page 11: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/11.jpg)
Strategy informs your Content…
![Page 12: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/12.jpg)
Invest in added reach
![Page 13: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/13.jpg)
Measure. Adapt. Repeat.
![Page 14: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/14.jpg)
Content is King. To Curate is Divine.
![Page 15: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/15.jpg)
Learn the Tools. Invest in Training.
![Page 16: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/16.jpg)
Know when to Customize
![Page 17: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/17.jpg)
Recipe: Ingredients: ½ Art, ½ Science Time to Prepare: [longer than you think] Skill Level: [intermediate to advanced]
![Page 18: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/18.jpg)
Unprecedented Opportunity. Real Challenges.
![Page 19: ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job](https://reader031.fdocuments.us/reader031/viewer/2022032503/55c0971cbb61ebef1c8b4568/html5/thumbnails/19.jpg)
presentation online at: nine10.ca/atco
Thank You