AT WORK MICRO MARKETS - CokeSolutions
Transcript of AT WORK MICRO MARKETS - CokeSolutions
AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
RED QUESTIONS POSSIBLE POINTS
1. Do we have branded Coca-Cola Cold Drink Equipment in the outlet? 11
Is our Coca-Cola branded Cold Drink Equipment in the best position? 7
Does all Coca-Cola branded equipment contain ONLY Coca-Cola beverage products (purity)?
9
2. Is all Cold Drink Equipment (CCR/KO/Customer) that serves our Coca-Cola products clean and working properly with the lights or translights on?
7
3. Are Coca-Cola brands in the 20oz PET package available in the outlet? 11
4. Is there a Premium SSD IC package offered (8oz glass, 8.5oz aluminum or Import glass) in the outlet?
8
RED QUESTIONS POSSIBLE POINTS
5. Are Coca-Cola products merchandised to plan-o-gram with pricing clearly communicated?
9
6. Are all Coca-Cola/CCR products in date?6
7. Are all CORE Coca-Cola brands available and in stock in the outlet? 7
8. Is there a KO tea brand available in the outlet? 7
9. Is there a smartwater or DASANI ambient water rack placed easily accessible to the consumer?
7
10. Is there Coca-Cola beverage combo messaging installed in the outlet? 11
SUGGESTED RETAIL PRICING RANGES
AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
BOTTLES & CANSMinute Maid
15.2oz PET
$1.69 - $1.99
Energy
16oz Can
$1.99 - $2.49Size
Price
BOTTLES & CANSSparkling DASANI POWERADE Honest Tea Gold Peak Tea FUZE Iced Tea vitaminwater smartwater smartwater DASANI
Size 20oz PET 20oz PET 20oz PET 16.9oz PET 16.9oz PET 20oz PET 16.9oz PET 20oz PET 1 Liter PET 1 Liter PET
Price $1.59 - $1.79 $1.39 - $1.79 $1.39 - $1.79 $1.69 - $1.99 $1.69 - $1.99 $1.59 - $1.79 $1.59 - $1.79 $1.59 - $1.89 $1.99 - $2.29 $1.49 - $1.79
*Note: Please align pricing to local C-Stores
PRIORITY BRANDS - BUSINESS & PROFESSIONAL
AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
CHANNEL BRAND MIX 50% Sparkling 45% Still 5% Energy
FLEX BRAND OPTIONS
* Lead with the 14oz. PET package, insert Tetra package where consumer preferences apply
1ltr.
PRIORITY BRANDS - INDUSTRIAL & MANUFACTURING
AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
CHANNEL BRAND MIX 50% Sparkling 45% Still 5% Energy
FLEX BRAND OPTIONS
* Lead with the 14oz. PET package, insert Tetra package where consumer preferences apply
PicOS COOLER PLANOGRAMS
AT WORK AT WORK MICRO MARKETS
INDUSTRIAL/MANUFACTURING - TRIPLE DOOR COOLER
•ExamplecoolersetfornationalAtWorkIndustrial/Manufacturingbrandflow
•UtilizeOPSETtosetyourcustomers’coolerstospecificgeographyandcoolersize
•Ensureatleasttwofacingsforeachproductinanygivenpieceofequipmenttodrivevelocityofourbrands.
•Exceptiontotwofacingsincludeenergyandemergingbrands
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
PicOS COOLER PLANOGRAMS
AT WORK AT WORK MICRO MARKETS
BUSINESS/PROFESSIONAL - TRIPLE DOOR COOLER
•ExamplecoolersetfornationalAtWorkBusiness/Professionalbrandflow
•UtilizeOPSETtosetyourcustomers’coolerstospecificgeographyandcoolersize
•Ensureatleasttwofacingsforeachproductinanygivenpieceofequipmenttodrivevelocityofourbrands.
•Exceptiontotwofacingsincludeenergyandemergingbrands
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
SPARKLING WATER DECISION TREE
AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
PREMIUM IC SSD DECISION TREE
AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
TEA DECISION TREE
PicOS Order Of Entry - Entrance Zone
Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the “+” to view additional insights and details for a specific zone. To view the POI priorities click the View POI link.
AT WORK MICRO MARKETS
– ENTRANCE ZONE VIEW POI
WHY• 11% VPO increase for outlets with Entrance Messaging vs. no messaging• 27% VPO increase for outlets that offer Combos with Coke vs. No Combos
WHAT• Combo Messaging or Board• Consumer Awareness or Program POP
+ COUNTER ZONE VIEW POI
+ COOLER ZONE VIEW POI
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
AT WORK
PicOS Order Of Entry - Entrance Zone
PRIMARY
Bundled Offer Message
* Plus applicable taxes, deposits, levies and fees.
$00.00vitaminwater591mL
$00.00FUZE547mL
$00.00NESTEA500mL
$00.00Minute Maid450mL
$00.00DASANI591mL
$00.00Coca-Cola bottle591mL
$00.00Coca-Cola glass355mL
$00.00Coca-Cola can355mL
Beverages
$00.00Description 6
Item 6
$00.00Description 5
Item 5
$00.00Description 4
Item 4
$00.00Description 3
Item 3
$00.00Description 2
Item 2
$00.00Description 1
Item 1Headline Description 1Meal
$00.00Item 10
$00.00Item 9
$00.00Item 8
$00.00Item 7
$00.00Item 6
$00.00Item 5
$00.00Item 4
$00.00Item 3
$00.00Item 2
$00.00Item 1
Appetizer
$0.00
Hamburger, fries anda 16oz drink for
Combo 3
$0.00
Grilled chicken, fries anda 16oz drink for
Combo 2
$0.00
Hotdog, fries and a 16ozdrink for
Combo 1
Ambient Water
MICRO MARKETS
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
AT WORK
PicOS Order Of Entry - Counter Zone
Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the “+” to view additional insights and details for a specific zone. To view the POI priorities click the View POI link.
+ ENTRANCE ZONE VIEW POI
- COUNTER ZONE VIEW POI
WHY• 19% VPO increase for outlets with Coke on Menu Boards vs. No branding on Menu Boards• 27% VPO increase for outlets that offer Combos with Coke vs. No Combos
WHAT• Inclusion on Menu• Combo Messaging• Crew Program• Consumer Program POP• Countertop Ambient Water Rack• SSD Premium IC Cooler
+ COOLER ZONE VIEW POI
MICRO MARKETS
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
AT WORK
PicOS Order Of Entry - Counter Zone
Bundled Offer Message
PRIMARY
Premium SSD IC Energy Dedicated Cooler
Bundled Offer Message
* Plus applicable taxes, deposits, levies and fees.
$00.00vitaminwater591mL
$00.00FUZE547mL
$00.00NESTEA500mL
$00.00Minute Maid450mL
$00.00DASANI591mL
$00.00Coca-Cola bottle591mL
$00.00Coca-Cola glass355mL
$00.00Coca-Cola can355mL
Beverages
$00.00Description 6
Item 6
$00.00Description 5
Item 5
$00.00Description 4
Item 4
$00.00Description 3
Item 3
$00.00Description 2
Item 2
$00.00Description 1
Item 1Headline Description 1Meal
$00.00Item 10
$00.00Item 9
$00.00Item 8
$00.00Item 7
$00.00Item 6
$00.00Item 5
$00.00Item 4
$00.00Item 3
$00.00Item 2
$00.00Item 1
Appetizer
$0.00
Hamburger, fries anda 16oz drink for
Combo 3
$0.00
Grilled chicken, fries anda 16oz drink for
Combo 2
$0.00
Hotdog, fries and a 16ozdrink for
Combo 1
Base Water Ambient
MICRO MARKETS
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
AT WORK
PicOS Order Of Entry - Cooler Zone
Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the “+” to view additional insights and details for a specific zone. To view the POI priorities click the View POI link.
+ ENTRANCE ZONE VIEW POI
+ COUNTER ZONE VIEW POI
- COOLER ZONE VIEW POI
WHY• 40% of Consumers desire more beverage variety while eating out• Bottle Beverages are perfect addition to serve At Work need states for resealability and To-Go occasions• Coca-Cola offers the right Cooler size to fit your outlet Footprint
WHAT• Right Size Cooler Equipment – Countertop (Portfolio) – Single Door (Portfolio) – Double Door (Portfolio)• SSD Premium IC Cooler• Consumer Awareness or Program POP• Ambient Water Rack
MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
AT WORK
PicOS Order Of Entry - Cooler Zone
PRIMARY
Cold Base Water Tea Availability Juice Availability20-oz. Non-SSD20-oz SSD
Isotonic Availability Enhanced Water Availability
Core Power AvailabilityEnergy Availability
MICRO MARKETS
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry
AT WORK
PicOS Order Of Entry - Cooler Zone
PRIMARY
Coconut Water Availability
RTD Coffee Availability
MICRO MARKETS
RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry