At Vogue Farewell Message V3...On May 20th Hallmark Channel South Africa premieres the 4th season of...
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The Invitation A Universal TV remote - an innovative and useful gift - beautifully packaged The Event 80% media in attendance. The presentations went well, with no technical hiccups. The media were responsive and interacted well with Universal’s executives Francois and John. The character cocktails proved to be hugely popular particularly the Monk OCD (pina colada). Last but not least Naledi King was immensely enjoyed; the crowd was very receptive to her entertainment and shouted ‘WE WANT MORE’ Branding The fact that the elements were held up in customs did not deter us from putting on a first class event. Branding and goody bags gifts were produced and sourced overnight - delivered timeously Note from John Burnett Universal Dear Lynette Thank you, Cheryl and Lara so much for everything the week before last. I thought the Press Event went very well, loads of people there and a good positive vibe about the new Universal Channel. The early coverage looked good! Thank you also for the dinner, entertaining evening and for looking after us! Best wishes John Burnett Vice President - Hallmark Crisis management has been defined as "a set of factors designed to combat crises and to lessen the actual damages inflicted." Crisis management should not merely be reactionary; it should also consist of preventative measures and preparation in anticipation of potential crises. Effective crisis management has the potential to greatly reduce the amount of damage the organization receives as a result of the crisis, and may even prevent an incident from ever developing into a crisis. At Vogue took such steps to protect and safeguard the reputation of global client Universal Networks in early 2013. It is common practice for media outlets to compose obituaries for aging figures in advance, in order to have the in-depth content ready as soon as tragedy strikes. But the Universal Channel went one step further, and the premature news item went live. Universal Networks, a division of NBCUniversal, aired the clip, called “Remembering Madiba 1918-2013,” aired multiple times in the early hours of the morning before the error was realized. At Vogue worked closely with the UK management team and immediately on the morning of the clip airing, a joint press statement was issued by the DStv team. Thereafter we issued a statement on behalf of Universal Networks to all SA media. “We unreservedly apologize to the Mandela family, to Universal Channel viewers and to DStv subscribers for the alarm and offense caused by this error.” All queries by media were attended to timeously and a FAQ sheet was assembled to answer as tactfully and diplomatically as possible. Immediately to counteract backlash from the Mandela family a meeting was facilitated with the then spokesperson for the Nelson Mandela Foundation Mr Mac Maharaj and Colin McLeod, the MD of Universal Networks. This went well and Mr Maharaj accepted the personal apology on behalf of the family and South Africans. GRATITUDE Just a snap shot of some of the amazing campaigns we worked on for the past 7 ½ years – it’s been awesome – thank you! CRISIS COMMUNICATIONS: NAME CHANGE FROM HALLMARK TO UNIVERSAL On May 20th Hallmark Channel South Africa premieres the 4th season of Numb3rs. This being a territory premiere and a fantastic series, a substantial amount of PR and marketing was put behind this. Concept Twofold: • Screening event, presented by a popular SA mathematician. • An unusual intriguing direct mail to all media and partners – with a personalised numerological analysis of their full birthdates The Event A thematically styled venue – The Missing Link offices together with the themed food and set up lent itself well to the fun presentation which was made to journalists by former Maths teacher/stand-up comic Afzal Khan. He presented examples of how maths is instrumental in our everyday life and brought it back to Numb3rs which he touched on before introducing the Episode preview. HALLMARK - NUMB3RS SEASON FOUR The Lunch • A preview screening of Episode 1 took place after to the presentation • Lunch and drinks were served in between • Press pack • Gift – Nintendo DS Lite and branded calculator with the Press Kit attached The lunch was a great success and many of the journalists were blown away by the gift and the venue and the short sharp manner of the presentation. They still had time to get back to work. The feedback we got was that the series was already a firm favourite of many. Direct Mail • In addition to the screening we did a targeted mail out. Journalists were sent a teaser email telling them to watch out for something exciting in the post. • 7 days later 46 journalists received an FBI style notebook including their own personal numerology reading and information about the new season of Numb3rs. PR value achieved R1.3 mill Response from Jenny Beckman I have worked with At Vogue for two and a half years on the Hallmark and Universal Channel. During this time I have had a great working relationship with them. Both Lynette and Cheryl have a great positive attitude and respond quickly and appropriately to all feedback given and have generated numerous successful PR campaigns on tight budgets. They have also forged great relationships with the press for our channel and the coverage received has helped raise the channel's profile tremendously. They are a pleasure to work with. Jenny Beckman Head of MARCOMMS - Nordic Region & Africa Universal Networks International A media launch was held on 22 September 2011 to unveil Universal Networks International’s newest addition to the African Market, Studio Universal. A high end event was held at Killarney Mall in Johannesburg with DStv affiliates and 30 key national media were invited to the launch of this new channel showcasing Hollywood movies made in the previous decade. 41 Guests were shown a show reel of the upcoming content and a brief introduction and explanation of the rationale behind the need for the channel was done by Universal MD Colin McLeod. UNI representatives unpacked the new channel’s offerings to SA’s top entertainment media and partners and as a special treat after lunch, guests were invited to stay on and watch a special screening of Fast and Furious, the first movie to be flighted on the channel. PR value achieved R3.1 mill LAUNCH OF STUDIO UNIVERSAL LAUNCH OF TELEMUNDO A month of premieres - a great line-up of movies for the whole family. To create awareness around the celebrations, a leaflet was designed and handed out together with the soft serve ice cream trucks that were used to treat Media houses in Johannesburg with ice cream. +- 2320 ice creams were served. Studio Universal #SUBirthdayWish Social Media competition stats Users and fans were asked to LIKE the competition Facebook posts and Retweet and use the hashtag to enter on Twitter. The competition ran from 8 – 27 October with a total of 28, 488 entries with 20, 431 coming from Facebook and 8, 057 coming from Twitter. Broken down as follows: Overall the #SUBIrthdayWish competition was by far the most successful campaign we have run through our social media accounts for all of the NBC Universal channels. We credit the success to a strong PR stunt and the ease in which to enter, by simply liking, retweeting and using the hashtag it provided an even playing field for our African fans, who sometimes have difficulties entering on older model smartphones. Day one of the campaign saw our hashtag - #SUBirthdayWish, trending in South Africa and Nigeria. The first ever 24 hour telenovela channel launch in Sub- Sahara Africa on the 12th August 2013 Public Relations • 39 Media Interviews in 4 days • 2 Live Radio Interviews • 4 TV Interviews with Good Morning Africa • Red Carpet Coverage • Fashion shoot with People Magazine • Launch Event • Phoners with Journalists from Nigeria, Ghana, Kenya, Botswana and Zambia • Round Table interviews with Journalists from SA, ANG, & Moz PR value achieved R11.2 mill = $1.2mill Digital • Response to the competition and advertising was phenomenal • We soared to 5000 Likes, achieving the goal set out in under 3 months - unusual for Africa. Message from Colin McLeod, MD of NBC Universal. “What a launch week! I have launched channels all over Europe, Middle East and Africa but never – never – like this. Thanks all for the outstanding work. You should all be very proud”. STUDIO UNIVERSAL 3RD BIRTHDAY CELEBRATION OCTOBER 2014 E! LIVE FROM THE RED CARPET 01 THE IMPOSTOR 02 SYMPHONY 03 PHASE 1 PR CAMPAIGN APPROACH PHASE 2 LFTRC PARTY PR CAMPAIGN APPROACH PR CAMPAIGN APPROACH SOCIAL MEDIA APPROACH Event Attended By: 40 Celebrities and 32 Media PR Value achieve: $ 1 739 663 Investment: $10,868.91 ROI: 160.05 Print reach: 1 547 233 Online clippings: 42 Broadcast reach: +- 300 000 PR Over the period of the E! Live From The Red Carpet campaign the E! Africa Global Facebook page grew by: 11, 807 Likes. 219 Likes per day SM • Value achieved: $410 454.18 - 20 clippings • Print reach: 2 487 628 • Online: 9 clippings • Investment: $4484 • ROI: 91.53 • Show was introduced to all - press generated great coverage. including a front cover Sunday Times TV guide and talent interviews secured with SA’s leading daily The Star, bi-weekly TV guide - TV Plus magazine and Juice online PR Competition Website Entries: W1: 807, W2: 1408, W3: 940 Total Entries: 3155 Highest Reach Post Post received the highest reach of 667 904 people. SM • PR Value achieved: $75 209 • Investment: $8000 • ROI: 9.40 • Print reach: 61 616 • Online clippings: Five PR UC Symphony campaign pages grew by: Facebook: 5,570 Likes 174 Likes per day. Twitter: 65 new followers Website Traffic: 757 Unique Visitors 977 Visits • Nice growth in female following • Boosted post reached a record high of 704,000 people on FB on the page. SM at vogue communications agency • Campaign introduced - emailed press release to all media on 19/01 • Interactive Media stunts - executed for media houses in Johannesburg and Cape Town. Concept was “hot” male topless models handing out 100 % Irresistible branded chocolates and leaflets showcasing highlights and tune in info. Media were encouraged to use the campaign hashtag by promoters and pose for pics with the Universal hotties • Media Houses that participated w/c 3/2: Kaya FM, Caxton Newspapers – JHB, DStv Online – JHB, Media 24 – JHB, Naspers – JHB, New Media Publishing – CT • Male models were branded with body paint • Chocolate Desk drops and leaflets were delivered at the Media Houses where no stunts took place. Comprised of the use of both Facebook and Twitter The campaign focused on: • Tune-in to weekend marathons • Entry into competition • Cross-promote with PR elements SOCIAL MEDIA APPROACH RESULTS “NOTHING IS WHAT IT APPEARS TO BE” 1. MEDIA ACTIVATION • A bunch of beautiful preserved black roses that last for six months were sent to 45 media in a black box with The Impostor sticker on it. The roses fitted well with The Impostor, because of the element of darkness and mystery and no-one expects to get a bunch of black roses around Valentine’s Day. This fitted with the sinister theme in the telenovela. • This was followed the next day with the emailed press release 2. TALENT INTERVIEWS • Translator and interview facilitation with Christian Bach – Juice SA • Interview facilitation Lisette Morelos – DStv.com, The Star Tonight and TV Plus Facebook Promotion Daily Teasers Competition SOCIAL MEDIA APPROACH RESULTS PHASE 1 – DESK DROP • Branded selfie sticks, make up brushes and tooth brush + leaflet • Separate press releases sent for each of the award shows and • Fashion Police specials MEDIA AND CELEBRITIES WERE INVITED TO: • A red carpet experience hosted by Lalla Hiramaya • Interactive elements of Mani-Cam, and E! #IAMREDCARPETAFRICA photo ops to add to the experience • High-end, top quality food and drinks • Live entertainment from headline act MiCasa • Exclusive Goody Bags on departure: Leaflet, champagne, Essie nail polish, Elle magazine + Jaguar key rings. • Exclusive Goody Bag delivered to out of town media with leaflet and blue tooth speaker • Live From The Red Carpet tune-in • E! Best Red Carpet Selfie competition • Johannesburg E! Event ticket give-away #IAMREDCARPETAFRICA • DSTV Emmy awards competition RESULTS Q1 CAMPAIGNS FEEDBACK SOUTH AFRICA • LFTRC • IMPOSTOR • SYMPHONY 100% IRRESISTIBLE
Transcript of At Vogue Farewell Message V3...On May 20th Hallmark Channel South Africa premieres the 4th season of...
The InvitationA Universal TV remote - an innovative and useful gift - beautifully packaged The Event80% media in attendance. The presentations went well, with no technical hiccups. The media were responsive and interacted well with Universal’s executives Francois and John.
The character cocktails proved to be hugely popular particularly the Monk OCD (pina colada).
Last but not least Naledi King was immensely enjoyed; the crowd was very receptive to her entertainment and shouted ‘WE WANT MORE’
BrandingThe fact that the elements were held up in customs did not deter us from putting on a first class event. Branding and goody bags gifts were produced and sourced overnight - delivered timeously
Note from John Burnett Universal Dear LynetteThank you, Cheryl and Lara so much for everything the week before last. I thought the Press Event went very well, loads of people there and a good positive vibe about the new Universal Channel. The early coverage looked good!Thank you also for the dinner, entertaining evening and for looking after us!
Best wishes
John BurnettVice President - Hallmark
Crisis management has been defined as "a set of factors designed to combat crises and to lessen the actual damages inflicted." Crisis management should not merely be reactionary; it should also consist of preventative measures and preparation in anticipation of potential crises. Effective crisis management has the potential to greatly reduce the amount of damage the organization receives as a result of the crisis, and may even prevent an incident from ever developing into a crisis.
At Vogue took such steps to protect and safeguard the reputation of global client Universal Networks in early 2013. It is common practice for media outlets to compose obituaries for aging figures in advance, in order to have the in-depth content ready as soon as tragedy strikes. But the Universal Channel went one step further, and the premature news item went live.
Universal Networks, a division of NBCUniversal, aired the clip, called “Remembering Madiba 1918-2013,” aired multiple times in the early hours of the morning before the error was realized. At Vogue worked closely with the UK management team and immediately on the morning of the clip airing, a joint press statement was issued by the DStv team. Thereafter we issued a statement on behalf of Universal Networks to all SA media.
“We unreservedly apologize to the Mandela family, to Universal Channel viewers and to DStv subscribers for the alarm and offense caused by this error.”
All queries by media were attended to timeously and a FAQ sheet was assembled to answer as tactfully and diplomatically as possible.
Immediately to counteract backlash from the Mandela family a meeting was facilitated with the then spokesperson for the Nelson Mandela Foundation Mr Mac Maharaj and Colin McLeod, the MD of Universal Networks. This went well and Mr Maharaj accepted the personal apology on behalf of the family and South Africans.
GRATITUDEJust a snap shot of some of the amazing campaigns we worked on
for the past 7 ½ years – it’s been awesome – thank you!
CRISIS COMMUNICATIONS:
NAME CHANGE FROM HALLMARK TO UNIVERSAL
On May 20th Hallmark Channel South Africa premieres the 4th season of Numb3rs. This being a territory premiere and a fantastic series, a substantial amount of PR and marketing was put behind this. ConceptTwofold:• Screening event, presented by a popular SA mathematician.• An unusual intriguing direct mail to all media and partners – with a personalised numerological analysis of their full birthdates
The EventA thematically styled venue – The Missing Link offices together with the themed food and set up lent itself well to the fun presentation which was made to journalists by former Maths teacher/stand-up comic Afzal Khan. He presented examples of how maths is instrumental in our everyday life and brought it back to Numb3rs which he touched on before introducing the Episode preview.
HALLMARK - NUMB3RS SEASON FOUR
The Lunch• A preview screening of Episode 1 took place after to the presentation• Lunch and drinks were served in between• Press pack• Gift – Nintendo DS Lite and branded calculator with the Press Kit attached
The lunch was a great success and many of the journalists were blown away by the gift and the venue and the short sharp manner of the presentation. They still had time to get back to work. The feedback we got was that the series was already a firm favourite of many.
Direct Mail• In addition to the screening we did a targeted mail out. Journalists were sent a teaser email telling them to watch out for something exciting in the post.• 7 days later 46 journalists received an FBI style notebook including their own personal numerology reading and information about the new season of Numb3rs.
PR value achieved R1.3 mill
Response from Jenny Beckman
I have worked with At Vogue for two and a half years on the Hallmark and Universal Channel. During this time I have had a great working relationship with them. Both Lynette and Cheryl have a great positive attitude and respond quickly and appropriately to all feedback given and have generated numerous successful PR campaigns on tight budgets. They have also forged great relationships with the press for our channel and the coverage received has helped raise the channel's profile tremendously. They are a pleasure to work with.
Jenny BeckmanHead of MARCOMMS - Nordic Region & AfricaUniversal Networks International
A media launch was held on 22 September 2011 to unveil Universal Networks International’s newest addition to the African Market, Studio Universal. A high end event was held at Killarney Mall in Johannesburg with DStv affiliates and 30 key national media were invited to the launch of this new channel showcasing Hollywood movies made in the previous decade.
41 Guests were shown a show reel of the upcoming content and a brief introduction and explanation of the rationale behind the need for the channel was done by Universal MD Colin McLeod.
UNI representatives unpacked the new channel’s offerings to SA’s top entertainment media and partners and as a special treat after lunch, guests were invited to stay on and watch a special screening of Fast and Furious, the first movie to be flighted on the channel.
PR value achieved R3.1 mill
LAUNCH OF STUDIO UNIVERSAL
LAUNCH OF TELEMUNDO
A month of premieres - a great line-up of movies for the whole family.
To create awareness around the celebrations, a leaflet was designed and handed out together with the soft serve ice cream trucks that were used to treat Media houses in Johannesburg with ice cream. +- 2320 ice creams were served.
Studio Universal #SUBirthdayWish Social Media competition stats
Users and fans were asked to LIKE the competition Facebook posts and Retweet and use the hashtag to enter on Twitter.
The competition ran from 8 – 27 October with a total of 28, 488 entries with 20, 431 coming from Facebook and 8, 057 coming from Twitter.
Broken down as follows:Overall the #SUBIrthdayWish competition was by far the most successful campaign we have run through our social media accounts for all of the NBC Universal channels. We credit the success to a strong PR stunt and the ease in which to enter, by simply liking, retweeting and using the hashtag it provided an even playing field for our African fans, who sometimes have difficulties entering on older model smartphones. Day one of the campaign saw our hashtag - #SUBirthdayWish, trending in South Africa and Nigeria.
The first ever 24 hour telenovela channel launch in Sub- Sahara Africa on the 12th August 2013Public Relations• 39 Media Interviews in 4 days• 2 Live Radio Interviews• 4 TV Interviews with Good Morning Africa• Red Carpet Coverage• Fashion shoot with People Magazine• Launch Event• Phoners with Journalists from Nigeria, Ghana, Kenya, Botswana and Zambia• Round Table interviews with Journalists from SA, ANG, & Moz
PR value achieved R11.2 mill = $1.2mill
Digital• Response to the competition and advertising was phenomenal • We soared to 5000 Likes, achieving the goal set out in under 3 months - unusual for Africa.
Message from Colin McLeod, MD of NBC Universal. “What a launch week! I have launched channels all over Europe, Middle East and Africa but never – never – like this. Thanks all for the outstanding work. You should all be very proud”.
STUDIO UNIVERSAL 3RD BIRTHDAY CELEBRATION OCTOBER 2014
E! LIVE FROM THE RED CARPET01
THE IMPOSTOR02
SYMPHONY03
PHASE 1
PR CAMPAIGN APPROACH
PHASE 2
LFTRC PARTY
PR CAMPAIGN APPROACH
PR CAMPAIGN APPROACH
SOCIAL MEDIA APPROACH
Event Attended By: 40 Celebrities and 32 Media
PR Value achieve: $ 1 739 663Investment: $10,868.91ROI: 160.05Print reach: 1 547 233Online clippings: 42Broadcast reach: +- 300 000
PROver the period of the E! Live From The Red Carpet campaign the E! Africa Global Facebook page grew by:11, 807 Likes. 219 Likes per day
SM
• Value achieved: $410 454.18 - 20 clippings• Print reach: 2 487 628• Online: 9 clippings• Investment: $4484• ROI: 91.53• Show was introduced to all - press generated great coverage. including a front cover Sunday Times TV guide and talent interviews secured with SA’s leading daily The Star, bi-weekly TV guide - TV Plus magazine and Juice online
PRCompetition Website Entries:W1: 807, W2: 1408, W3: 940Total Entries: 3155
Highest Reach PostPost received the highest reach of 667 904 people.
SM
• PR Value achieved: $75 209• Investment: $8000• ROI: 9.40• Print reach: 61 616• Online clippings: Five
PRUC Symphony campaign pages grew by:Facebook: 5,570 Likes174 Likes per day.Twitter: 65 new followersWebsite Traffic:757 Unique Visitors977 Visits• Nice growth in female following• Boosted post reached a record high of 704,000 people on FB on the page.
SM
a t v o g u ec o m m u n i c a t i o n s a g e n c y
• Campaign introduced - emailed press release to all media on 19/01• Interactive Media stunts - executed for media houses in Johannesburg and Cape Town. Concept was “hot” male topless models handing out 100 % Irresistible branded chocolates and leaflets showcasing highlights and tune in info. Media were encouraged to use the campaign hashtag by promoters and pose for pics with the Universal hotties• Media Houses that participated w/c 3/2: Kaya FM, Caxton Newspapers – JHB, DStv Online – JHB, Media 24 – JHB, Naspers – JHB, New Media Publishing – CT• Male models were branded with body paint• Chocolate Desk drops and leaflets were delivered at the Media Houses where no stunts took place.
Comprised of the use of both Facebook and Twitter The campaign focused on:• Tune-in to weekend marathons• Entry into competition• Cross-promote with PR elements
SOCIAL MEDIA APPROACH
RESULTS
“NOTHING IS WHAT IT APPEARS TO BE”
1. MEDIA ACTIVATION• A bunch of beautiful preserved black roses that last for six months were sent to 45 media in a black box with The Impostor sticker on it. The roses fitted well with The Impostor, because of the element of darkness and mystery and no-one expects to get a bunch of black roses around Valentine’s Day. This fitted with the sinister theme in the telenovela.• This was followed the next day with the emailed press release
2. TALENT INTERVIEWS• Translator and interview facilitation with Christian Bach – Juice SA• Interview facilitation Lisette Morelos – DStv.com, The Star Tonight and TV Plus
Facebook Promotion Daily TeasersCompetition
SOCIAL MEDIA APPROACH
RESULTS
PHASE 1 – DESK DROP• Branded selfie sticks, make up brushes and tooth brush + leaflet • Separate press releases sent for each of the award shows and• Fashion Police specials
MEDIA AND CELEBRITIES WERE INVITED TO:• A red carpet experience hosted by Lalla Hiramaya• Interactive elements of Mani-Cam, and E! #IAMREDCARPETAFRICA photo ops to add to the experience• High-end, top quality food and drinks • Live entertainment from headline act MiCasa • Exclusive Goody Bags on departure: Leaflet, champagne, Essie nail polish, Elle magazine + Jaguar key rings.• Exclusive Goody Bag delivered to out of town media with leaflet and blue tooth speaker
• Live From The Red Carpet tune-in• E! Best Red Carpet Selfie competition• Johannesburg E! Event ticket give-away #IAMREDCARPETAFRICA• DSTV Emmy awards competition
RESULTS
Q1 CAMPAIGNS FEEDBACK SOUTH AFRICA
• LFTRC • IMPOSTOR • SYMPHONY 100% IRRESISTIBLE
