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At-a-Glance

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Implementing a Mobile-First Strategy in Brick-and-Mortar Retail

Enhancing Shopper and Associate Experiences Brick-and-mortar retail operations can leverage mobility to enhance shopper and associate experiences through higher levels of personalized service. With collaboration tools such as Cisco Spark™ on iOS-based devices, associates can more easily collaborate and communicate with colleagues and customers. In addition, mobility can help reduce costs by achieving higher levels of associate efficiency and productivity.

Enhance the customer experience and improve operational efficiencies by enabling associates to assist shoppers with information on-the-spot

Encourage collaboration among associates, increasing business agility and helping leverage customer intelligence across the company

Increase innovation that anticipates shopper needs based on 360-degree analytical insights gathered from all engagement touch points

Mitigate theft and fraud and improve security with a highly secure, unified platform that offers greater visibility and control over the network, while protecting data and brand

Reduce complexity and streamline implementation by allowing IT to prioritize business-critical apps and optimize the Wi-Fi infrastructure

Benefits

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At-a-Glance

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You can, for example, empower your associates with the mobile tools and resources they need to provide helpful information such as product descriptions and inventory levels when they interact with shoppers. In addition, your associates will gain confidence as they offer advice that adds value to a shopper’s experience. Replacing paper with mobile-based communications and pushing notifications directly to an associate on the floor can also significantly enhance productivity.

Leveraging mobility in a way that enhances business and customer outcomes requires native apps running seamlessly on industry-leading devices over optimized enterprise networks. Apple and Cisco have responded to this need by joining forces to create a superior app and voice experience for iPhone and iPad on Cisco® networks.

In addition, Cisco embeds security into the network, helping protect from external threats. This is especially important, because one in five consumers say they would stop shopping at a retailer if there were a cyber breach1.

Facilitating In-Store Mobility In-store mobility works only as well as the mobile devices involved and their connected networks. It is critical to maintain high levels of performance, connectivity, and security so your associates can respond quickly and effectively to shopper requests.

In response, Apple and Cisco have collaborated to deliver these capabilities:

y Optimized Wi-Fi connectivity: iOS devices communicate with and connect to optimal wireless access points quickly and efficiently, while also preserving battery life. This allows associates to be more productive as they move within the store.

y Wi-Fi analytics: Powered by analytics from Cisco Digital Network Architecture (Cisco DNA™) and rich telemetry data from iOS 11, Wi-Fi analytics help IT understand the iPhone and iPad user experience when connected to a Cisco Wi-Fi network.

y Prioritizing business apps: New features in Apple iOS and Cisco wireless networks allow you to prioritize business-critical apps and real-time data with quality of service (QoS).

y Integrated business collaboration: Highly reliable enterprise collaboration services and intuitive end-user experiences combine to greatly improve how people work together.

y Security: Combining their expertise, Cisco and Apple have partnered to develop the Cisco Security Connector, which provides deep network visibility and control to enhance the security of iOS-based communications.

The result? Through mobility, Apple and Cisco are fast-tracking retailers to enhance the customer experience and reduce costs by improving associate efficiency and ability to communicate and collaborate effectively.

Adding Value to the In-Store ExperienceNow is the time to leverage mobility to enhance your competitive edge. Deliver a differentiated shopper experience on a par with or better than that delivered by online retail storefronts. And look to the global leaders in mobility and networking—Apple and Cisco—to show you how to make mobility work for you.

For more information, please visit cisco.com/go/apple.