Ast Conference Agendapdf
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Transcript of Ast Conference Agendapdf
8:15-8:30am INTRO AND WELCOME Cliff Banks, Ward�s, and Jim Riesenbach, Autobytel
8:30-9:30am Keynote: Where is your customer? Michael Barrett, Executive Vice President andTrends That Will Determine Your Chief Revenue Officer, Fox Interactive MediaMarketing Spend
9:30-10:30am Panel: Rising Lead Costs Cliff Banks, Editorial Dir., Ward�s Dealer Business (moderator)Mike Gargano, Vice President and Gen. Mgr., Car.comKent Bozarth, General Manager, Bozarth Automotive GroupTed Gessler, Internet Director, Bergstrom Automotive GroupTodd Swickard, President and CEO, Auto Dealer TrafficSteve St. Andre, President and COO, Ford Direct
10:45am-12pm Workshop 1: Online Video: Mike Parsons, Owner, Laser Stream VideoWhat Works, What Doesn�tWorkshop 2: Get the Most Out of TBDYour Advertising: How to IntegrateYour Online and Traditional MarketingWorkshop 3: Strategies for Managing Domingos Vieira, Vice President of Automotive, iCrossingYour Online Inventory to Drive SalesWorkshop 4: How Smart is Your Ad Mike Spadafore, Global Product Strategist, PolkSpend? Tips on Measuring YourOnline AdvertisingWorkshop 5: How to Make Money TBDSelling Service, Parts, Accessories Online
12pm-1pm Lunch
1-2pm Keynote: An Ad Agency�s Perspective: Will Travis, Vice President U.S. Operations, ATTIK USAIntegrating Online and Offline Advertising
2-3:15pm Workshops (see above)
3:30-4:30pm Panel: Lessons From Other Industries Jim Riesenbach, President and CEO, Autobytel (moderator)Craig Smith, CEO, ServiceMagicSteve Horowitz, Vice President and Publisher, BankRateOmar Tawakol, CEO, BlueKaiFamous Rhodes, Director - Parts and Accessories, eBay Motors
5:30pm Dinner & Baseball Game: New York Yankees vs. Cincinnati Reds
8:30-9:30am Gen Session: Findings from study on Neal Polachek, Senior Vice President, Kelsey Groupdealer marketing spends
9:30-10:45am Workshops (see above)
11am-12:15pm Keynote: OEMS and Dealers: How the TBDWeb is Changing the Rules of Marketing
12:15-1:30pm Lunch
1:30-2:30pm Panel: Measuring Online Dean Evans, Chief Marketing Officer, Dealer.comAd Effectiveness Steve Stauning, E-commerce Director, Asbury Automotive Group
2:30-3pm WRAP-UP Session Cliff Banks, Ward�s, and Jim Riesenbach, Autobytel
6:00 - 8:00pm Opening Reception
SUNDAY, MARCH 9, 2008
MONDAY, MARCH 10, 2008
TUESDAY, MARCH 11, 2008
CONFERENCE AGENDACheck wardsauto.com/springtraining for more announcements onconfirmed speakers.