HONDA MOTORS

SUBMITTED BY

ASAD ALI (920)

NASIR IQBAL (887)

SUBMITTED TO MADAM MEMOONA

1

Acknowledgement

Apart from the efforts us, the success of assignment depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this Assignment.

We would like to show our greatest appreciation to Madam Memoona for provision of opportunity and help. Without hers

encouragement and guidance this assignment would not have materialized.

The guidance and support received from the entire friends specially Asad Ali and Siraj Munawar who contributed and guide us to

complete our assignment, was vital for the success of the project. We are grateful for their constant support and help.

2

HONDA MOTORS INTRODUCTION

Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience. In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 492* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

Company NameHonda Motor Co., Ltd.

Head Office1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, JapanTel: +81-(0)3-3423-1111

EstablishedSeptember 24, 1948

President & CEOTakanobu Ito

3

Capital¥86 billion (as of March 31, 2010)

Sales (Results of fiscal 2010)Consolidated: ¥8,579,174 millionUnconsolidated: ¥2,717,736 million

Total number of employeesConsolidated: 176,815 (as of March 31, 2010)Unconsolidated: 26,121 (as of March 31, 2010)

Consolidated subsidiaries390 subsidiaries (as of March 31, 2010)

Chief ProductsMotorcycles, automobiles, power products

HONDA PHILOSOPHY

Basic Principles: Respect for the individual. The Three Joys (buying, selling and creating), Company Principle (Mission Statement):Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.Management Policies:

Proceed always with ambition and youthfulness. Respect sound theory, develop fresh ideas, and make the most

effective use of time. Enjoy work and encourage open communication. Strive constantly for a harmonious flow of work. Be ever mindful of the value of research and endeavor.

Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially

4

responsible corporate citizen, we strive to address important environmental and safety issues.

NEED FOR SWOT ANALYSIS

SWOT analysis provides a structure for analyzing either our own strengths and weaknesses, and the opportunities and threats we face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps us to

1. appreciate the strengths of a situation, and we may then decide to build on these;

2. define the weaknesses, which we might choose to minimize; 3. make the most of the opportunities that present themselves,

and 4. Recognize the possible threats and treat them in a planned and

organized way.

SOWT ANALYSIS OF HONDA MOTOR

In the SWOT analysis of Honda motor, we are concern about strength, weakness, opportunity and threats which are being faced by the company.

Honda is one of the best as well as a leading company in the market, which is producing well with the help of all the latest and innovative technologies. Apart from automobile, Honda is one of the best and the largest producer of engine. Honda was the one, which compete with Nissan and achieved the highest productivity. Honda was the first Japanese automobile-based manufacturer, which produced the luxury-based brand. This company is thus working well and generating effective outcomes. Apart from this, numerous threats as well as weaknesses are there which plays an important role in weakening this company. Therefore, in order to analyze the weak

5

areas and to highlight the strong areas of a company, SWOT analysis is done which results in better and productive outcome. (Dyck & Neubert, Pg 624, 2008)

Strengths

Exotic interior Unique aerodynamic shape Developed afterwards connected R&D with the latest

technology Various models targeting assorted chump segments. Honda FCX is the aboriginal ammunition corpuscle car in

the world Fuel efficient Revolutionary engine technology Comfortable Road grip

Weaknesses

Use of Cutting bend technology gives acceleration to problems

Interior design Civic models could cause abashing for the customer

Opportunities

There is an advance of absorption in environmentally affable vehicles, and Honda’s R&D focus agency that it is able-bodied assertive to capitalize on its ability in this industry. Honda Borough has assorted models that alter in discharge ratings, Honda borough GX NGV is termed as the Cleanest car on Earth as far as centralized agitation engines are concerned

In addition, Honda is an above amateur in the arising markets like Pakistan.

Car leasing in Pakistan is a befalling for Honda borough to become added widespread.

Various borough models that ambition altered chump segments

6

.

Threats

Rising oil and raw actual prices in the market can advance to decreased appeal for automotive vehicles. In addition, added costs accept led to decreased customer spending and the aggressive animosity is actual top in this industry.

Analysis of Honda motor

After the study of Honda motor analysis we can say that Honda is one of the best as well as a leading company in the market, which is producing well with the help of all the latest and innovative technologies. But like every business unit Honda Company is also facing tough competition because of having its 450 plus subsidiary units throughout the world.

We have also notice that the company is very concern about their customer’s satisfaction, like incase of some problem in Honda civic cars. Which is very good sign from customers satisfaction point of view. Another thing we noticed is that company is also trying to keep environment neat and clean. My next car will be another Honda.” To receive such a comment from customers, Honda and its dealers around the world put their best efforts into all stages of customer satisfaction activities from sales to after-sales service. In addition to supplying products in response to regional needs throughout the world, Honda enhances its product lineup by providing models with improved environmental performance and attractive values to cultivate new markets. Moreover, Honda established an environment that ensures prompt and efficient after-sales service by providing global training

7

programs to further enhance service and also by introducing more IT-based tools and equipment. With the proactive use of IT and other technologies, Honda will strengthen its sales and service systems and capabilities. At the same time, Honda will further strengthen its efforts to address environmental issues and provide products that accommodate the diverse needs of customers in each region. On the basis of company current position we can say that it is one the best car making company in the world.

References

www.honda.com.pk www.honda.com www.honda car

8