Association of University Research Parks, 2012 © Creating and Retaining Start-up Companies...

Association of University Research Parks, 2012 ©

Creating and Retaining Start-up Companies



Outline• Professional Park Services & Client

Funding• Client Funding Matters• Park Employees and Staffing• Recruit Well / Retain Well – Care of

Clients• Discussion


Equipment AccessProfessional Conference Facilities

& Management with 2-Way Video

Specialized LaboratoryFacilities

High-Speed Internet & University Connections

Job Fairs

Professional Park Services


Professional Park ServicesMedia Relations / Marketing

New Release Preparation / Placement Video Production / Commercials Branding – Logo and Collateral Materials Journalism Interns for PR and News Articles Job Placements / Job Fairs

Human Resources / Employment Assistance Recruitment – Full time/ interns/ PT Legal Issues – Legal Network HR Roundtable CEO Roundtable Training – Workforce and Mgt

Flexible Space and Leases 6 - month to 1 - year leasing program Student Incubator Facility Affiliate Program / Co-Space Program


Professional Park Services• Business Assistance Program (through

incubator or networks)• Business Plan• Market Strategy• Financing: Venture / Seed / Debt / Coaching• Management• Intellectual Property• Accounting/ Auditing Controls

• Conference & Gathering Areas• Incubator as Park Headquarters• Professional Conference Management

• Networking Opportunities• BBQ/Crawfish Boils/ Social Events• Seminars


Professional Park Services• Two-Way Video, access to conference and training rooms

through the National Guard Training Center at the Park• High Speed/High Capacity Bandwidth & Wireless Hot

Spots• Business Plan Competitions (Recruitment / Community

Involvement) • Access to Faculty & University Linkages

(Collaboration)• Equipment & Facilities Access• Technical Assistance Program – SBIR/STTR• Prototyping Center through the College of Engineering• Reception and Administrative / Clerical Support• Fortune 500 Atmosphere – Prestigious Brand • Access to Technical Library • Amenities (Day Care, Health Club,

Restaurants and Services –


Professional Park Services• Procurement Programs, Vendor Fairs, Wellness Fairs• Small Business Development Center and State

Economic Development Services• Industry Cluster Management through LED• Mail & Shipping• Security – 24 / 7 Campus Police and local sheriff• Shared Lab Equipment – tenants & engineering• Intellectual Property Assistance – Legal Network• Customized Educational Offerings – Executive Education

and MBA, PMBA, and EMBA• Custodial (Grounds and Buildings)


Client Funding Access• Development of Funding Streams for Clients is

Critical!• Angel Investors / Venture Capital

• Technology Road Shows• Pitch Night / VC Forums• Alumni Outreach

• Seed Funds• University Related • Economic Development Corporation

• Debt Financing - Banks• Public Funding – New Market Tax Credit• Grants – SBIR /STTR


Park Employees and Staffing

AURP Research Park Director Needed Skills:• Professional Networker – well connected• Public Relations and Good Speaker• Business and Financial Understanding• Economic Development• Academia / Science• Public Sector / Political Experience• Legal• Real Estate / Property Management

Goal: Finding leaders with deep experiences in one or two areas with an aptitude to gain functional skills in all areas.

Research Park Management

In House:• Facility Management• Financial Management

– Financing

– Accounting

• Real Estate Management – Covenant Enforcement

– Joint Venture Projects

– Leasing

Contract or Hire:• Legal• Accounting / Auditing• Business Coaching

(Incubator / SBDC)• Master Planning &

Architecture• Facility Construction


Recruit, Retain and CreateClients• Brand and Prestigious Location• Comprehensive Facility and Service Offerings• Amenities (convenience / gathering / culture)• Network Capital of the Community• Entrepreneurial Capital of the Community• Place to be to Succeed• Campus-like setting• Parking and Access• Safety and Security• Part of the Business Ecosystem• Part of University Environment

– For academics– For Sports– For Culture

Make it hard for clients to

imagine working elsewhere!


Live. Work. Play.

AND Educate.

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Association of University Research Parks, 2012 © Creating and Retaining Start-up Companies...

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