Assignment.docx

Assignment

Introduction to Computing

12/1/2014

Submitted to;Sir Dr. Muhammad ShafiqSubmitted from;

Muhammad JamilRoll No.57Class;Bs Cs (Morning)

B.Z.U Sahiwal Campus

of 22

Assignment Topic

Email Marketing Software Tools

Subject;

Respected Sir,

In this assignment I’ll explain about Email Marketing Software Tool in my own words by the help of different books, magazines and especially with the help of different websites that are inter related to Email Marketing.

of 22

Catalogue

oWhat is Email?oWhy do we use Email?oWhat are Marketing Emails?oWhat is Email Marketing?oWhy do we use Email Marketing?o Solutions of Email MarketingoProfessional Email Marketing?o Email Marketing software toolo Email Marketing Software, Which

one is best?

Email Email in fact, is an electronic mail. Electronic mail is the transmission of messages over communications networks and most commonly referred to as email or e-mail. I think it is a system for receiving, sending and for storing electronic messages.

of 22

In many cases email has become the preferred method for both personal and business communication. It is faster method to communicate with each other from all over the world. It has gained nearly a universal popularity around the world with the spread of Internet.

Why do we use Email?We use e-mail due to different kinds of tasks such as to communicate with our friends

and relatives, in social media and for business communication. It has a number of advantages such as it is free. It means that if once you are online there is no further expense and easy to

of 22

use. We can get information on our fingertips due to storing data online. We can same message to any number of people.

Another Important advantage of email is that if you want to sell a product or service, email is an effective medium to get your message out.

Email MarketingEmail marketing is, as the name suggests, the use of mail in marketing communications

of 22

By the help of this diagram, it can be further explained as;

of 22

Marketing Emails of 22

Marketing or bulk emails stimulate your clients and leads. They contain informative messages. The recipient must agree to receive such emails: opt-in mandatory. However, the recipient does not make an explicit request for message in particular.

For example, he does not describe “December Newsletter”, he rather subscribes to the “Monthly Newsletter”. There can be a periodicity, but the message can also be sent to a segment in particular. Nonetheless, the main point is that messages are sent independently from specific actions from the clients.

Examples;

Common examples for marketing emails are following;

Why do we use Email Marketing?

of 22

The advantages of email marketing have been recognized by a number of authors. Jackson and DeCormier (1999) recognized that email provided marketers with communication that permitted relationship building and real-time interaction with customers.

Wreden (1999, p3) described email marketing as the 'Internet's killer application' because of the precision with which email can be tailored, targeted and tracked. Low costs and digital processing allows companies to send out huge numbers of emails. The medium is push rather than pull, the consumer does not have to instigate the interaction, and currently response rates are high (Di Ianni 2000; Rosenspan 2000).

Peppers and Rodgers (2000, p 4), claim that 'clear benefits, including high response rates and low costs are rapidly turning email marketing into an invaluable tool'. Email marketing can be used for acquisition or retention; this paper focuses on acquisition email marketing, marketing designed to win rather than retain customers.

of 22

Solutions of Email MarketingEmail marketing is not restricted by traditional time restrictions. Whereas direct mail

campaigns rely upon using snail mail, email promotions, says Email Marketing Reports, generate immediate responses. In the time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Send a newsletter, for instance, offering discounts for travel packages. Include a link to your travel site. Customers can instantly respond by requesting more information or by booking a package.

Using email marketing engages readers. Email marketing campaigns are interactive. Include graphics, Flash and surveys, for example, to bring potential clients into an experience with your company and its product. According to Self SEO, when an email marketing recipient clicks on a video or answers quiz questions, you create interest and command attention. Add opt-in or opt-out opportunities for increased interaction.

of 22

Professional Email MarketingProfessional Email Marketing can be better explained by using this

diagram;

of 22

Email Marketing Software ToolsIn the spirit of working smarter, not harder, here are eight tools that can maximize

your email marketing efficiency.

1. Scope – Go behind-the-scenes of an inspiring emailHave you ever wondered how that beautiful email in your inbox got so

beautiful?Scope creates a web-based version of any email you choose and reveals its HTML source code, mobile rendering, and desktop and plain-text views.

The free tool, created by the email marketers at Litmus, comes as a bookmarklet and works inside supported email clients like Gmail. Open an email, click the Scope button in your bookmark bar, and start inspecting.

of 22

2. Premailer

– Convert HTML design to email-ready inline CSS

3. The retro nature of email design—heavy on tables, blind to external CSS—makes life interesting for designers. Styles must be declared inside each element, which can be a tedious-if-not-interminable task. To save time and sanity, you can convert a well-designed HTML file to inline CSS using a tool like Premailer.

4. The free service lets you link to an online HTML file or copy and paste HTML code. What sets Premailer apart is that you can further customize your new file by appending tracking codes onto links and checking through a list of helpful options like removing unused tags and comments. Premailer even tells you HTML and CSS warnings you might want to watch for the next time you design.

of 22

3. Litmus – See how your email looks in different email clients

All email clients—Gmail, Outlook, Yahoo, etc.—choose to display emails differently, so it helps to know how your recipients might be receiving your message. Email services like Mailchimp and Constant Contact offer inbox inspection for free when you create an account. Litmus does them one better by showing you how your email looks in 34 different inboxes and you don’t have to sign up to see the results. Enter your HTML code and your email address, and Litmus will run the tests and email you when the results are ready.

of 22

Best Email Marketing Software Tool

Beaker- Convert HTML email to plain text

To quickly convert your HTML email masterpiece into plain text, you can use a service like Beaker, which does the transitioning for you. A product of the Mailchimp Labs team, Beaker reads through your HTML email, grabs the text and hyperlinks, and spits out a simple, text-only version. It’s no site to see, but it’s functional. That’s why people choose to receive plain-text emails.

of 22

Links References

http://scholar.google.com.pk/scholar?start=60&q=Email+Marketing+software+tool&hl=en&as_sdt=0,5

http://dl.acm.org/citation.cfm?id=556061 http://dl.acm.org/citation.cfm?id=272299 http://books.google.com.pk/books?

hl=en&lr=&id=0SIyOq9qu68C&oi=fnd&pg=PR7&dq=email+marketing&ots=KjMkUOV609&sig=bi2M6wvW1UQzxMEX-msVXZNucSk#v=onepage&q=email%20marketing&f=false

www.yesmail.com/book.html http://citeseerx.ist.psu.edu/viewdoc/summary?

doi=10.1.1.15.2187 http://www.sciencedirect.com/science/article/pii/

S0148296307003268 http://www.wisegeek.com/what-is-email.htm

of 22

http://www.wisegeek.com/what-is-email.htm

http://www.sciencedirect.com/science/article/pii/S0148296307003268

http://www.sciencedirect.com/science/article/pii/S0148296307003268

http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.15.2187

http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.15.2187

http://www.yesmail.com/book.html

http://books.google.com.pk/books?hl=en&lr=&id=0SIyOq9qu68C&oi=fnd&pg=PR7&dq=email+marketing&ots=KjMkUOV609&sig=bi2M6wvW1UQzxMEX-msVXZNucSk#v=onepage&q=email%20marketing&f=false



http://dl.acm.org/citation.cfm?id=272299

http://dl.acm.org/citation.cfm?id=556061

Assignment.docx

Documents

Transcript of Assignment.docx