Assignment two.3 (1)

FA102a, Research, Product Proposal and Brand Development

Bethany Dill3D Projection Advertisements

Thursday, September 19, 13

Social Times: 3D Projection Mapping Taking the Advertising World by Storm

http://www.kurzweilai.net/3d-projection-mapping-taking-the-advertising-world-by-storm

Assignment One, Research








-Turns 2D surfaces into 3D productions







-Matches video to objects in order to create 3D effects






http://3dprojectionmapping.com/Welcome.html

-Brings life to inanimate objects




-Puts on a show

-Gains passerby and web attention

-Calls attention to social issue


Assignment One, Description of Future Product or Service


-ImagineOn - (Created by tweaking Imaginary)

-PROject - (Created by combining professional and Project)

Assignment Two, Naming Process

-Selected Words From Original Post: Imagine, Professional, Project

-Selected Name: PROject




Assignment Two, Brand Character Diagram

Character/Persona Tone

Language Purpose

Ostentatious

Playful

Lively

Creative

Entertaining Flashy

Expensive

Innovative

Professional

Inspiring

Theatrical

Exciting

Imaginary

Visionary

Stimulating

Advertise

Project

Animate

Captivate

Interact

PROject


Assignment two.3 (1)

Business

Transcript of Assignment two.3 (1)