Assignment on Brand Management 1

8/7/2019 Assignment on Brand Management 1

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INDIAN CIGARETTES



The cigarette industry is one of the oldest industries in

India.

It is an important AGRO based Industry.

It is highly labor intensive & provides livelihood to about 5

million people directly and indirectly. Cigarette is an item falling under the First Schedule to the

Industries (Development & Regulation) Act, 1951 and

requires an industrial license.

India is the second largest producer of tob

acco in theworld.

It exports a good amount of cigarette in various countries,

which generates a handsome amount of revenue for the

company.



Cigarette exports during 2007-08 increased by 11 % in

volume terms over the exports of previous year.

Major markets for cigarettes are UAE and USA,

Romania, Saudi Arabia and Iraq where the demand for

generic low cost cigarettes is growing.



` GOLD FLAKE

` WILLS

` FOUR SQUARE

` CHARMS` PANAMA



` GOLD FLAKE - ITC Limited

` WILLS - ITC Limited

` FOUR SQUARE - Godfrey Phillips

(India) Ltd.` CHARMS - V.S.T. Industries Ltd.

` PANAMA - G.T.C. Industries Ltd.



ITC 72 %

GPI 12%

GTC

8%



One of India¶s premier private limited gr oups with

over 99 years.

Large & established Distribution Networks.

It is one of the eight Indian companies to feature in

Forbes A-list in 2004.

Rated as- one of India¶s Most Respected Companies.



Super Premium Pr oducts INSIGNIA

` ITC Insignia. 97 mm.

` µµWhere quality touches infinity¶¶,

µµredefine perfection¶¶

` Advertised in Higher SES area

555

` ITC 555 premium filter: regular 84 mm.

` Advertised in Higher SES



W ILLS CLASSIC/MILD/REGULAR/MENTHOL /

ULTRA MILD` ITC Wills Classic/Mild Filter: King

84 mm.

µµDiscover a passion¶¶` Advertised in Higher SES

W ILLS NAVY CUT(FILTER TIPPED)

` ITC Wills Navy Cut Filter: ,74 mm.` µµMade for each other¶¶

` Advertised in Higher SES



GOLD FLAKE(PREMIUM)y ITC Gold Flake Premium: Regular 69 mm.

y µµIt¶s Honeydew Smooth¶¶, Smooth,

exquisite,timeless. But then, all art is¶¶

GOLD FLAKE KING/LIGHTS/ULTRA

LIGHT FILTER y ITC Gold Flake King/Light: Regular 84 m

y ³Now in a Bevelled Edge pack´



BENSON & HEDGES(LIGHT & HARD)

o B & H under ITC Regular Size 84mm

o Advertised in Higher and Lower SES

MARL BORO (LIGHT & HARD)o Phillip Morris under ITC Regular Size 84 mm.

o Advertised in Higher and Lower SES



The second largest player in the Indian cigarette

industry.

Has two major stakeholders, one of India's leading

industrial houses - the K. K. Modi Group and oneof the world's largest tobacco companies, Philip

Morris.



GPI RED AND W HITE

o GPI Red & White flake

o Text in Hindi µµHum red and white

peene walon ki baat hi kuch aur hai¶¶

JAISALMER o GPI Jaisalmer Premium king size .

o It is a luxurious blend of finest sun dried

Virginia tobaccos which deliver a smooth

mellow flavor.



o GPC is a professionally managed organization in the

field of tobacco and tobacco related products.

o Established in the year 1930 by the late Shri Narsee

Monjee.o GTC is the first wholly owned company specializes in

manufacturing & exporting an exclusive range of

Cigarettes, Flavor Cigar & Non Tobacco smoking

product.

o GTC has manpower strength of 2000 employees

spread across manufacturing.

o The Company has two major production facilities in

Mumbai as well as Baroda.



PANAMA A Legendry brand of GTC.

The company has launched several variants in thePanama portfolio.

Some of these are:o Panama Virginia Regular o Panama Filter o Panama Goldo Panama Premium Filter o Panama Delighto Panama Mentholo Panama Mini Kings



CHANCELLOR o The Chancellor name is given to Golden Tobacco¶s Finest

Blends.

o Chancellor as a symbol of quality

cigarettes.

Chancellor Browns:

o A unique Premium blend in the king size

segmento It is a sophisticated & stylish product.

Chancellor Royale:

o Which appeals to the modern age consumers who haveroyal tastes & hearts of Gold.

Chancellor Exclusive:

o Unique Brown Cigarettes in Regular size with DistinctiveFlavor.



The company was incorporated in 1930 at Hyderabad . The third largest player of Cigarette industry in India.

In 1984 the name of the Company was changed from The

Vazir Sultan Tobacco Co. Ltd. to VST Industries Ltd.

The Company embarked upon a major modernization

program designed to improve its competitive ability in

domestic and international markets.

The Company manufactures and distributes Cigarettes The

products are sold under the trade names `Charminar

Specials', `Shah-I-Deccan', `Qila', `High Court', `Vazir' and

`Ambassador'.



CHARMS A Legendry brand of VST.

µµThe taste that sets you free¶¶

Advertised in Lower SES



CHARMINAR A Legendry brand of VST.

The company has launched several variants in theCharminar portfolio.

Some of these are:

o Charminar Special Filter

o Charminar Plaino Charminar Standard.

Advertised in Lower & High SES

Area.



ITC Ltd. is leader in Cigarette Market hand itsbrands GOLD FLAKE & WILLS are the mostselling brands in India. They hold 1st and 3rd

position respectively.

They have a DIFFERENTIAL MARKETINGSTRATEGY type..

Always use their existing channels.

Utilizing nominal resources related with thebrand

They emphasize on going with the FLOW andmaking their Followers .

Assignment on Brand Management 1

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