Assignment MI Giang GC10

HO CHI MINH CITY UNIVERSITY OF TRANSPORT

ASSIGNMENTUnit: Marketing Intelligence Topic: HTC

Instructor: Student name: Student code:

Kieu Nguyen Truong Ca Le Hoang Giang GC1001

Submission date: March 15th, 2012

Assignment of Marketing Intelligence

CONTENTTask 1: Conduct secondary research and summarize the trends of the use of mobile phones among the teenagers in Vietnam. You should provide information in at least two markets. Task 2: Indentify the market size growth and trends for this industry. PAGE NO.4 PAGE NO.5

Task 3: Design and complete a customer survey, analyzing and presenting results to establish current levels of customer satisfaction with existing products on the market. Task 4: Assess the validity and reliability for your market research findings both primary and secondary research.

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Task 5: Conduct competitor analysis. Analyze strengths and weaknesses of two competitors of HTC.

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Task 6: Evaluate opportunities and threats based on your findings. Task 7: Propose market research objectives and a research plan for HTC one year from now.

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APPENDIX Bibliography

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HTCIntroduction: According to: http://www.htc.com/us/about [accessed 2 March 2012] Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, HTC have regularly introduced many critically acclaimed mobile devices under our own brand, and their portfolio includes Smartphones and tablets powered by the Android or Windows Phone operating systems. HTC are dedicated to enabling a customized user experience based on the belief that each mobile device needs to fit its owner, and not the other way around. What we make is not merely the product of focus group tests, but of observing and honoring how individuals choose to interact with technology. In Vietnam, HTC is not strange name but it is not actually popular. Although they maybe had number of stabilize customers, they need to make some plan to attract more potential customers. In addition, they have to some strategies to compete the competitors in Vietnam such as Nokia, Samsung, LG, and Apple HTC should recommend some research objective to study about customer preference and customer behavior to know what the customers need. For this assignment, I am working as a marketing consultant for HTC in Vietnam. I am required to undertake secondary and primary market research to support the companys strategic plan to develop its market share among teenagers in Vietnam.

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Task 1: Conduct secondary research and summarize the trends of the use of mobile phones among the teenagers in Vietnam. You should provide information in at least two markets. In the modern life, the mobile phone is indispensable. Nowadays, the thing which the teenager can have one mobile phone is not strange. In Vietnam, 20% of the Vietnamese population is between the ages of 15 and 24 and nearly 80% of them use mobile phone. Almost reason for this is communication needs. Besides, there are the other reasons. For example, the parents can control their children or the youth people buy mobile phone to show off. In the ages of 15 and 24, they often do not have money to buy the phone. This money is often their parents. Therefore, the phone is bought depend on their parents. They can choose but their parent must agree. Nowadays, the trend using mobile phone of teenagers is multi-function phone. In addition to phone and message, the phone also has listening to music, watching movie, taking photo, Wi-Fi and etc There are two trends to buying the phone. One, this is fashion phone. Some teenagers like the phone, which have beautiful styles and express themselves. This trend attracts the girl a lot. However, this trend is disappearing because the skin and case services for mobile phone are developing. The teenagers just spend a little money as soon as they have new styles for their phone. Second, this is smart phone. This trend attracts the people who like technology and discovery. This is the most trend in urban. The smart phone with less than 5 million VND is popularity. They use Ios or Androids software with many entertainment features. Specially, they have Wi-Fi and have many applications to support for chatting, surfing internet and connecting people together. That is trend of teenagers in urban. The teenagers can go to coffee shop and using mobile to connect internet with Wi-Fi in coffee shop. This is different in rural. The teenagers do not like much smart phone because it is quite high money. They like basic phone with many functions such music, movie, photo and etc Therefore,

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Assignment of Marketing Intelligence HTC should have the other strategies for each market to attract the customer and get profits in affect. In conclusion, teenager is potential segmentation. HTC should focus on this segmentation. With trend using more Smartphone, this is advantages with HTC because they have strong point with smart phone. HTC should focus on urban market because they use Smartphone more than rural. In addition, they use software Androids for their products so they can attract people easier. Moreover, HTC will Window Phone for next devices. This is new software and can be popular on the future so HTC can get more profit in the future. Task 2: Indentify the market size growth and trends for this industry. In Vietnam, the mobile phone market is developing. A report from market research firm IDC showed that in quarter 2/2011, Vietnam has imported 4.3 million mobile phones include basic computer and Smartphone. Most of the machines are imported machine base, Smartphone only about 10% of the machine. Nokia still sells most phones in Vietnam, accounting for 52.94% market share is an easy to understand the company's Symbian operating system also topped the list with 59.76%, while Android stood second with 28,71%. The majority of mobile phone at Vietnam is imports because this industry is not really development. There is some Vietnamese Company to produce the mobile phone but they cannot compete with the foreign company. Now, there are some companies to maintain to produce such as Q-mobile, FPT, HiPT However, in the next few years, it will hard for Vietnamese Company to maintain market because the foreign company is interested in Vietnamese market. It is not same in the past. For example, Apple does not buy these products in Vietnam but now they buy Iphone and Ipad via Vinaphone, Viettel and Mobilephone. Vietnamese market is potential market so there are many foreign companies to invest. In addition, Vietnamese like foreign products such as Nokia, Samsung, HTC, Sony, Apple and etc It is hard for Vietnam Company to develop. The

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Assignment of Marketing Intelligence below charts show the number of mobile phone import in Vietnam and market share of customers by mobile phone in Vietnam.

Chart 1: The market share of mobile phone brand in quarter 2/2011

Chart 2: The import trend of ordinary phones and smart phones (Source: http://www.yeulaptop.com/idc-tinh-hinh-thi-truong-dtdd-o-viet-nam-quy-22011-

ylt567.html [accessed 2 March 2012]) HOANG GIANG_GC1001 Page 6

Assignment of Marketing Intelligence In Vietnam, the trend use smart phone is popular. The number of smart phone is increase. GfK's preliminary survey showed that the number of smart phones sold in 2011 accounted for about 32.2% of total market sales of phones in Vietnam, while the previous year's rate was 24.4 %. According to new research firm IDC, in 2011 Vietnam smart phone market grew 44% and predicted in 2012 would rise to 51%. Knowing this situation, the Vietnamese company produces smart phone with Androids software but it is limited about technology. In addition, the price is quite high so it is hard to compete with cheap smart phone of Samsung. In conclusion, HTC should focus on smart phone with cheap price to compete Samsung. This is market, which can get a lot of profit for HTC because this is popular market in Vietnam. Besides, HTC should produce some products with special and unique styles and new technology to attract more customers. HTC have to continue technology race because in technological era, they stand by it mean that they accept to lose.

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Assignment of Marketing Intelligence Task 3: Design and complete a customer survey, analyzing and presenting results to establish current levels of customer satisfaction with existing products on the market.

SURVEY1, Do you like HTC mobile phone? A, Yes B, No 2, Where do you buy your HTC mobile? A, The Company B, The retailer store 3. Do you satisfy about service of HTC Company? A, Yes B, No 4, Do you have any problems with HTC mobile? A, Yes B, No 5, What problems do you have more with HTC mobile? A, Hardware B, Software 6, Do you have good supports when you call and say your problem for company? A, Yes, very good B, Yes, it is good C, Its ok D, No, it is bad E, No, too bad

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7, Does the company call and ask you about your HTC phone after you use it for a while? A, Yes B, No 8, What way do you send complaint and feedback for the company? A, Email or website B, Post office C, Phone 9, What do you like most about HTC mobile phone? (Multi-choices) A, Price B, Desire C, Quality D, Software E, Function F, Application 10, You think what should HTC should improve first? A, Quality B, Service C, Price D, Distribution

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Present and AnalyzeQuestion 1: Do you like HTC mobile phone?

L e ik25 20 15 10 5 0 Yes No 10 20

Chart 3: The customer preferences According chart, we have 20 people who like HTC mobile and ten people do not like it. In this survey, we interview 30 people who are using HTC but one-third people used it and they do not satisfy about it. It is problem with HTC. They should do some things to know the reason why the customers do not satisfy. They can do some questionnaire or interview some people who do not like their products. Thus, they can fix the problems to regain the confidence of customers unless they can get loss customers forever.

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Question 2: Where do you buy your HTC mobile?

Chart 4: The places where the customers buy HTC mobile Almost people bought HTC mobile from the shop or store with 27 people. In Vietnam, it is not too many people buy mobile directly from the company. They often buy it from the distributor or retailers such as supermarket, shop Therefore, HTC should promote the development about distribution so that the customers can be easy to approach HTCs products. Besides, they can have some marketing strategies to introduce the places where the customers can buy their genuine products. In addition, they should also expand the agents to support the best the customers about products and services. They can invest a little money for the shop where buy their products to improve the satisfaction of customers.

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Question 3: Do you satisfy about service of HTC Company?

Chart 5: The customer satisfaction According survey, more than half of people do not like the services HTC with nineteen people. It is not good for HTC because the services have big affection about customer decision. There are many services in company such as services before sales activities (providing information, price, quality of products, discount, promotion), service after sales activities (warranties, parts and service, and user training), distribution, hot line HTC should have research to know what the customers need? What they do not like? What service is bad? If they cannot improve their services, they will risk losing customers.

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Question 4: Do you have any problem with HTC mobile?

Chart 6: HTCs Mobile Problem According chart, there are many people have problem with HTCs mobile with eighteen people and twenty people do not have people with their phone. This proved that HTCs mobiles have many shortcoming and they need to perfect more. HTC should get feedback from customer so that they know what their products need? What they need improve? Thus, they will have the products, which the customers want the most. Besides, HTC should find the fastest way to fix the problems when the customer complaint. Sometimes, they can do some instructions and send for the customers so that the customers can know more HTCs mobile and use it the best.

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Question 5: What problem do you have more with HTC mobile?

Chart 7: The part of HTCs mobiles have problem It can see that the majority of problem of HTCs mobile is coming software. HTC should consider carefully their products why the products have many trouble with software. Maybe, it just is had mistakes by software or the hardware is not good and it is not compatible with software. HTC should research carefully before they make decision to fix those problems. Before they buy new products, they should have some samples for customers to trial. Thus, they can find some mistakes and fix them before their product is bought in the shop.

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Assignment of Marketing Intelligence Question 6: Do you have good support when you call and say your problem for company?

Chart 8: The quality of services of HTC That is a question about services after sale activities. Almost people think that the services after sales activities are quite good. There are nineteen people think that the service is good. It means that the customers are provided and supported many things (information, warranty, repairing), which they need when they call the company. HTC did very well about this department. It can make the customers more assurance when using HTCs mobile. Thus, the customer can choose HTC for next time or introduce their friends and relatives. HTC should invest more for this department to improve confidence of customers. In addition, they should improve the skill of employee to serve the customers better.

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Assignment of Marketing Intelligence Question 7: Does the company call and ask you about your HTC phone after you use it for a while?

Chart 9: The services after-sales of HTC According chart, HTC Company do not call for any customers to search customer satisfaction. This is disadvantage with HTC. Calling for customers after they used HTCs products have many benefit. It shows HTCs attention with customers. It makes customers to believe and ensure when using HTCs products. Besides, HTC can get many feedbacks from the customers to improve more quality of product and service. HTC can also know what the customers need and make them satisfy. Thus, they can know how can attract more customers and make the customers always choose HTCs products to buy. HTC should invest money to make and develop this service. It has many advantages to support market domination of HTC. In addition, this is a tool to decrease the space between the customer and company.

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Assignment of Marketing Intelligence Question 8: What way do you send complaint and feedback for the company?

Chart 10: The way of getting complaint and feedback of HTC The chart shows some way which customers always choose the most to send complaint and feedback for company. There are seventeen people to choose phone and thirteen people choose email and website. Nobody choose to send feedback by post office. Nowadays, in technology life, people always want to do quickly so it is easy to understand why people choose phone and internet to send feedback. They want to have answers earliest for their problems. Therefore, HTC should improve more services about hot line, website They should invest much money in this part because it helps HTC not make many surveys to research customers. Instead of spending money to make survey, they can collect information via email, phone, website it is more convenience and faster to make survey.

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Assignment of Marketing Intelligence Question 9: What do you like most about HTC mobile phone?

Chart 11: The reason customers choose HTCs mobile The chart shows what the customers satisfy most HTCs mobile. It can be seen that many people like desire and quality of HTCs mobile. It proved that desire and quality are strong point of HTC mobile. Therefore, HTC should continue to develop more that face. They should invest money to research new styles or colour and improve more the quality of products. If they just stop it there, they will be surpassed by their competitor. In technological life, you do not move mean you accept to failure. Otherwise, they should invest much money to upgrade the other faces such as price, software, application, function For example, HTC should research to make mobile with new materials so the price can decrease but the quality is the same. They can upgrade functions such as camera 12 megapixel or 64 GB of memory They can buy more software and application to make variety entertainment for their mobile. In conclusion, they should base on the customer need to create the best product.

Question 10: You think what should HTC should improve first? HOANG GIANG_GC1001 Page 18


Chart 12: The factors HTC need improvement This question show what the customers want. Thirteen people want the company should improve the distribution. It means the customers do not like the places where they buy HTCs mobile. Maybe, it is too far and not convenience to buy or there are not too much places where can buy HTCs products. HTC should open new many shop and store to serve the customers or HTC should invest money to develop delivery system. It is easier for customers to approach HTCs products and services. There are nine people think that HTC should improve service first. Maybe, the services of HTC are not actually good. There are some mistakes which can make customers are not really satisfy. HTC should find and overcome it fastest to make customers comfortable. About price, HTC should make new products with low segmentation to be affordable of customers. Although nobody chose the quality, it is not mean the products of HTC are perfect. HTC should also research more to improve the quality of products. In conclusion, according the survey, the customers are not really satisfaction with HTC Company about both products and services. First, the customers really like the desire and quality of HTC products but the other they do not satisfy such as software, price, function Second, the services of HTC are not actually good. Although there are some prominent but it does not make customers ensure HTCs products. For two reasons above, the customers still

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Assignment of Marketing Intelligence have many hesitations when choosing HTCs products. HTC should consider carefully these things because it can be affection to customer choice. HTC can loss customers if they do not change. They should have some strategies to attract customers again and fix the problem to make satisfy customers.

Task 4: Assess the validity and reliability for your market research findings both primary and secondary research. For this research, HTC used two kinds of information: primary data and secondary data. With primary data, HTC collect it by interview survey. HTC interview 30 people who used HTCs mobile to research the level of customer satisfaction. Thus, HTC can know what they should do to attract and satisfy customers. With secondary data, HTC can get information from internet, book, newspaper Thus, HTC can know how the customers evaluate their mobile and what new trend of using mobile is popular. However, each way always has advantages and disadvantages. HTC should know and limit them. With primary data, HTC use interview survey (face to face) to collect data so they can control information. They can have exactly information they need. In addition, the information is new or up-to-date so they can apply in research now. Besides, they can choose targets who they want to interview (in this case, people used HTCs mobile). Therefore, the data is always clear and useful. However, HTC need to spend a lot of time to interview (average 10-20 minutes per person). Moreover, HTC need spend a lot of money to organize for an interview. Besides, they cannot interview many people (in this case there are 30 people) so the information maybe cannot apply for big market. With secondary data, HTC use internet to collect data. Of course, it is easy to get information and very cheap. Moreover, HTC can find many data from internet. However, there are some disadvantages when we use secondary data for our research. There are many HOANG GIANG_GC1001 Page 20

Assignment of Marketing Intelligence secondary data so we may have less control over how the data was collected. Accuracy of secondary data is not known. Maybe, Data may be outdated. Secondary data is not provides in a form that exactly meets our needs. Therefore, HTC need to rely on secondary data that is presented and classified in a way that is similar to their needs. Its answers may not exactly fit their research questions. Sometimes, HTC find information that appears valuable and

promising but we have to pay fee and it is quiet expensive. There may be feedback in the data that HTC do not know about. In conclusion, there are advantages and disadvantages when collecting primary and secondary data. Therefore, HTC should read and analyze carefully before using them. If impossible, they can use this advantage to fill that disadvantage.

Task 5: Conduct competitor analysis. Analyze strengths and weaknesses of two competitors of HTC. HTC have many competitors such as Nokia, Samsung, Apple, Sony, LG and etc I choice two competitor for HTC to analysis strength and weakness is Apple and Samsung. Competitor 1: Apple Strengths: Apple is famous brand. Almost people in the world know them and their products.

Vietnam is same. Many people want to have one Iphone because it has many perfect things. Apple is famous brand so the quality of their products is quiet good. Their products are designed very good and beautiful. They are unity and luxury. Apple always uses good and new technology for their products so they always model

and trendy. They are good entertainment tool such as playing music, watching movie and playing game. Apple is famous with them in a long time.

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Assignment of Marketing Intelligence Besides, apple has huge software store with millions of game, application, supporting.

However, it is not easy to buy and use Apples products. Weaknesses: Their price is very high from 14,000,000 VND to 20,000,000VND for Iphone 4. Their software is quiet hard to use and it is not convenient. In addition, they have many

applications but almost of them have to buy. -

Their battery is ok but when we use many applications, it is quick to empty. In Vietnam, almost of Iphone is hand-carried from foreigner countries so it is hard to

find things, which is produce by Apple to replace when Iphone is damaged. Apples products is not variety and the first products often have problem so there are

many people who is not satisfy about apples product. Competitor 2: Samsung Strengths: Samsung is also quiet famous brand in the world. This is Korean Company and is famous about technology. They have many products with a lot of model. Almost of Samsungs mobile phones use Androids so they are used quiet easy. Many application of Samsung is free and it is easy to download for phone. Their price is variety and they have price for low market and high market. Moreover, they invest a lot of money for marketing and innovation. They have many

strategies to attract and satisfy the customers. They have many subsidiaries in Vietnam and the services of them before and after

buying products are very good. Weaknesses:

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Assignment of Marketing Intelligence They also have some drawback. Samsungs phone is quite cheap price so the quality

maybe is not good. In addition, they have many models but these models are quite same and they are not

breakthrough. Sometimes, they have some extraordinary design but it is not attractive. Samsung does not focus on one market. They have many products for many different markets so they have to invest a lot of

money. However, sometimes they cannot get much profit while they spend too much money. To sum up, each company always have strengths and weaknesses and HTC is same. Therefore, HTC should know what their strengths are and what their weaknesses are so that they can take advantage of them and limit them. Besides, they also invest money to research more strengths and weaknesses of their competitor to raise competitive advantages.

Task 6: Evaluate opportunities and threats based on your findings. Opportunities: Vietnam is potential market so these are many opportunities for HTC to develop and

get profit. Specially, smart phone market is developing fast while HTC have strong points about

smart phone. In addition, Vietnamese like change and new so HTC can have more new customers. HTCs phones have new and different design for every model so it is easy to attract Vietnamese customers. HTC have experiment in producing part of computer, laptop and mobile phone so the

quality of their product is good and modern so they can express the customers. The price of HTC compared to some company is not high. Page 23

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Assignment of Marketing Intelligence HTC use Androids of Google for their phone. Googles system Android caught

attention of many customers in Vietnam. Besides, HTC have some products with window phone 7 of Microsoft. That is new

software and has strong growth in the future. It can make new attraction in the Vietnamese market. Threats: In Vietnam, HTC is not popular and the quality of HTC is not caught attention. HTC is Taiwanese companies. Although it is not Chinese company but it is part of

China, so some people do not like HTC because they think it very bad. HTC is new members buying mobile phone in Vietnam and there are many competitors

such as Samsung, LG, and Nokia To sum up, Vietnam is potential market for HTC. They have many opportunities to develop and het profit in Vietnam. Of course, they need a little go-ahead to maintain business in Vietnam. However, there are many competitors in here so HTC also consider carefully when starting plan. If HTC go wrong one-step, they will get loss heavily.

Task 7: Propose market research objectives and a research plan for HTC one year from now. After HTC collects, analyzes the information and forecast something for the future. They need recommend some research objective to support HTCs business. First research objective, HTC should research customer behavior, trend and hobby in Vietnam. Thus, HTC can make new products, which is appropriate with Vietnamese market. It is easy to attract Vietnamese people. They should research depth about price, desire, styles, function Generally, the things, which the customers need, attract them. There are many data collection method, which they can choose such as interview, survey and observation. I think HOANG GIANG_GC1001 Page 24

Assignment of Marketing Intelligence that HTC should rent some profession company to do these because it is faster and better if HTC do it themselves. Of course, the cost is quite high. Maybe, after a month, HTC will have the results. HTC should just research and focus on one market such as Ho Chi Minh or Ha Noi and I think Ho Chi Minh in this case. In addition, they should choose what segmentation they would focus on. I think HTC should focus on age from 20 to 40 because this is a segmentation, which have many change and buy mobile many times. Therefore, HTC need to consider carefully with research objective. Second research objective, HTC can research customer satisfaction with propose is improving the quality of products and services of HTC. In this research, HTC should focus on the customers was used products and services of HTC. HTC can choose the data collecting method is focus group and interview customers. HTC can get a lot of information from customers via discussion from focus group and interview. Besides, HTC can use experiments method to get information. HTC can get information from complaints and feedback of customers via emails, website, hot line, services after-sales activities It is easy for HTC to collect information although it spends a lot of time. However, the information is useful and the budget does not loss much. From the information, which HTC collected, they can know how to improve the quality of products and services and make satisfy the customers. Third research objective, HTC can research customer behavior to make marketing with purpose is increasing sale and profit. In this research, HTC can know what kinds of marketing can attract Vietnamese to buy products most. For example, discount, promotions, present, sample, members card or charity. I think that HTC should use observation and experiment for this case. They are feasibility and cheap. Besides, HTC can find information on the internet about this case To sum up, these research objectives can support a lot for business of HTC. Therefore, they should discuss carefully before they make decision. HTC can do research themselves or HOANG GIANG_GC1001 Page 25

Assignment of Marketing Intelligence hire the profession company to do it but they have to manage and control carefully because it is affection to success or failure of company. Conclusion Generally, Vietnam is a potential market for HTC. Vietnam is developing country so there are many opportunities for foreigners company to invest and develop. In addition, Vietnamese mobile market is developing fast and Vietnamese like the change. Therefore, there are many chances for HTC to find a solid foothold in Vietnamese market so HTC need to do many things in the future. According research above, HTC needs to find the way, which can overcome their weaknesses. HTC should invest money to develop their strong points to support their business such as attract more customers, satisfy customer, introduce new products and improve their services. Moreover, they should also promote their marketing to increase sales and get more profits such as marketing, promotion, discount, sample Finally, HTC should consider carefully about their competitors because the chance is not only for HTC but also for the other mobile company. Therefore, HTC need to develop consecutive unless they can get failure.

APPENDIXSURVEY1, Do you like HTC mobile phone? HOANG GIANG_GC1001 Page 26

Assignment of Marketing Intelligence A, Yes B, No 2, Where do you buy your HTC mobile? A, The Company B, The retailer store 3. Do you satisfy about service of HTC Company? A, Yes B, No 4, Do you have any problems with HTC mobile? A, Yes B, No 5, What problems do you have more with HTC mobile? A, Hardware B, Software 6, Do you have good supports when you call and say your problem for company? A, Yes, very good B, Yes, it is good C, Its ok D, No, it is bad E, No, too bad

7, Does the company call and ask you about your HTC phone after you use it for a while? A, Yes B, No

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Assignment of Marketing Intelligence 8, What way do you send complaint and feedback for the company? A, Email or website B, Post office C, Phone 9, What do you like most about HTC mobile phone? (Multi-choices) A, Price B, Desire C, Quality D, Software E, Function F, Application 10, You think what should HTC should improve first? A, Quality B, Service C, Price D, Distribution

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List of table and chartNumber Chart 1 Chart 2 Chart 3 Chart 4 Chart 5 Chart 6 Chart 7 Chart 8 Chart 9 Chart 10 Chart 11 Chart 12 Title The market share of mobile phone brand in quarter 2/2011 The import trend of ordinary phones and smart phones The customer preference The place where the customers buy HTC mobile The customer satisfaction HTCs Mobile Problem The part of HTCs mobiles have problem The quality of services of HTC The services after-sales of HTC The way of getting complaint and feedback of HTC The reason customers choose HTCs mobile The factors HTC need improvement Page 6 6 10 11 12 13 14 15 16 17 18 19

BibliographyTextbook: BPP Learning Media Staff (2007), Business Essentials Advanced Marketing and Sales, BPP House, London, BPP Learning Media Ltd. Website:

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Assignment of Marketing Intelligence http://www.htc.com/us/about [accessed 2 March 2012] http://blog.nielsen.com/nielsenwire/global/age-matters-mobile-youth-in-vietnam/ [accessed 2 March 2012] http://blog.nielsen.com/nielsenwire/global/age-matters-mobile-youth-in-vietnam/ [accessed 2 March 2012] http://www.nielsen.com/intl/vn/news-insights/reports/3g-and-young-generation/3g-andyoung-generation.html [accessed 2 March 2012] http://vtc.vn/303-159329/gioi-tre/gioi-tre-dang-su-dung-mobile-theo-kieu-nao.htm [accessed 2 March 2012] http://vnexpress.net/gl/vi-tinh/2012/02/thi-truong-smartphone-viet-nam-tang-truong-manh/ [accessed 2 March 2012] http://dantri.com.vn/c119/s119-552172/thi-truong-di-dong-soi-dong-mua-cuoi-nam.htm [accessed 2 March 2012] http://ictworld.vn/2011090708373593p0c89/thi-truong-di-dong-viet-nam-dang-giamnhiet.htm [accessed 2 March 2012] http://www.idc.com/getdoc.jsp?containerId=prVN23229811 [accessed 2 March 2012] http://www.yeulaptop.com/idc-tinh-hinh-thi-truong-dtdd-o-viet-nam-quy-22011ylt567.html [accessed 2 March 2012]

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Assignment MI Giang GC10

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