FHBM1114 MANAGEMENTGROUP REPORT ASSIGNMENT

January 2012 TrimesterStrategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy regularly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment, or a new social, financial, or political environment. (Lamb, 1984)

Objective :Students will develop analytical skills through the comprehensive assessment of the organization and foster team work collaboration in accomplishing the assignment.

Question : With the chosen company, act as an analyzer to assess its strategic management process.

Instructions : -Form a group of 5-6 persons. -Comprehend the given assignment.-Accomplish the assignment in accordance to the marking scheme structure.

Marking Scheme :

COMPONENTS MARKS1. Introduction

Company background & competitive advantages

Organizational chart

10

5

2. Planning and Strategic Management

Perform a SWOT analysis Assess the grand strategy /

strategies of the company Assess the competitive strategies

used by the company

2010

10

1

3. Recommendation To enhance the identified

strengths and opportunities

To overcome the identified weaknesses and threats

10

10

4. Conclusion Assess the overall achievement of the company.

10

5. References and Appendices 5

6. Grammar/ Presentation/ Language 5

7. Peer Evaluation (Contribution) 5

TOTAL 100 %

Format of Assignment

The written assignment should be in the following format: Font Name and Size: Times New Roman, 12 1.5 spacing on white A4 size paper Justified (Alignment) Insert page numbers Should NOT exceed 15 pages (references and appendices

are not included in the page count) Include a contents page Standard cover page (refer to WBLE) Attach the Marking Scheme & Presentation Assessment

Sheet at the back of the assignment The project must be stapled neatly for submission. DO NOT

BIND your reports.

* If any of the above criteria is not met, one mark (1m) for each criteria missed will be deducted from the total marks of your group assignment.

Late Submission Penalty Clause

The deadline for the submission of the group assignment is on No extension of time will be allowed except in circumstances

such as: medical reasons. Late assignments will be penalized, 10% deduction for each day it is delayed.

2

FHBM1114 Management

Marking Scheme for Group Assignment

COMPONENTS Marks Allocation

DeservedMarks

8. Introduction Company background & competitive

advantages Organizational chart

10

5

9. Planning and Strategic Management Perform a SWOT analysis Assess the grand strategy / strategies

of the company Assess the competitive strategies used

by the company

2010

10

10.Recommendation To enhance the identified strengths

and opportunities To overcome the identified

weaknesses and threats

10

10

11.Conclusion Assess the overall achievement of the company

10

References and Appendices 5

Grammar/ Presentation/ Language 5

Peer Evaluation (Contribution up to 5 points) * 5

TOTAL 100

3

*Effort Contribution Table

Student A

Student B

Student C

Student D

Student E

Student AStudent BStudent CStudent DStudent E

4

FHBM1114 MANAGEMENT SESSION 201201 (January 2012 Trimester)

GROUP REPORT ASSIGNMENT

Company Name : ________________________________________

Lecture Group : ________________________________________

Lecturer Name : ________________________________________

NAMESTUDENT

IDTUTORIAL

GROUP

5

APPENDIX 1 : GROUP REPORT ASSIGNMENT

LIST OF COMPANIESTelecommunication Apparel

1. DIGI 26. Cheetah2. Celcom 27. Bata3. Maxis4. U Mobile5. Tune Talk 28. Nike

29. AdidasFood & Beverages 30. Padini

31. Giordano6. King’s Confectionery 32. Bonia7. The Chicken Rice Shop 33. Swatch8. Starbucks9. Coffee Bean10. KFC Cosmetic & Toiletries11. McDonalds12. Dominos Pizza13. Pizza Hut 34. Procter & Gamble

35. UnileverAutomobile Industry 36. Johnson & Johnson

37. Colgate-Palmolive14. Honda 38. The Body Shop15. Perodua16. Proton

Food ManufacturingPublication / Newspaper / Books 17. News Straits Time Press 39. Nestle18. STAR Publication 40. Dutch Lady19. Popular Holdings 41. Cadbury

42. GardeniaElectronic Products 43. Yeo’s

44. Drinho20. Pensonic 45. Coca-Cola21. Panasonic22. Hitachi23. Toshiba Computer Manufacturer24. Sony

46. Dell Mobile Phone Manufacturer 47. Intel

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48. IBM25. Nokia 49. Apple26. Sony Ericsson 50. Acer 27. Samsung 28. Motorola

FHBM1114 MANAGEMENT

Assessment for Group Presentation

Group Members:

Assessment:

CRITERIA Very Good Good

Moderate Poor

Very Poor

Main ideas presented in a clear and orderly manner

5 4 3 2 1

Content of Presentation 5 4 3 2 1

Visual Aids / Creativity 5 4 3 2 1

Overall Grooming 5 4 3 2 1

Loud and clear voice, Good Language

5 4 3 2 1

Body language and eye contact with audience

5 4 3 2 1

Able to maintain the interest of the audience

5 4 3 2 1

Time Management 5 4 3 2 1

Quality of response to questions

5 4 3 2 1

The group has adequately prepared and practiced presentation

5 4 3 2 1

TOTAL:

7