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Ministry of Higher EducationColleges of Applied Sciences

Department of International Business Administration

International Business Environment (BUSN 3401)

SPRING SEMESTER (2011 2012)

This assessment contributes to 15 % of the final mark.

Submission Date: Wednesday 9th May 2012 by 2pm

Note

Late submissions will be penalized by 5% per day.

Assignments should be word-processed as per the instructions given.

OUTLINE OF ASSIGNMENT:

The assigned task is to analyse the international business environment impacts on a

representative company (focal firm) in a particular industry. The report must trace theglobal environment impacts on the representative company. The company may be a locally

owned enterprise or a subsidiary operation. It is expected that you will consult firstlynewspapers, trade/industry reports, and magazines such as The Economist, Commerce,

Business Week, Fortune, etc to identify international business trends, forecasts andchanges.

A possible outline that includes major topics for your report is:

1. Introduction

2. Political Environment (political system, structure, political parties, political risk)3. Legal environment (legal system, legal issues in international business, legal risk)

4. Economic environment (economic system, main products and services, economic

risk)5. Monetary environment (currency system, currency risk)

6. Trade environment (major exports/imports, main trading partners, regional

economic integration, tariff and trade barriers, government incentives for

conducting business there)7. Cultural analysis (cultural determinants, cultural dimensions, norms)

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EVALUATION & MARKING CRITERIA:

WRITTEN REPORT-15 MARKS

Student Name: ...........................................................................

Evaluation: 5 Strong/4 Good/ 3 Average/2 Weak/1 - Very weak

A: FORMAT (2 MARKS)

1 2 3 4 5

1.Introduction, key issues, purpose, main body covers keyaspects & conclusion

2. Structure, logical flow and grammar

3. Appropriate length (2000-2500)

B: CONTENT (`10 MARKS)

1 2 3 4 5

Process

1. Analysis is provided & gives direction to the study

Application

2. Theory incorporated with practice

3. Broad knowledge contribution

Self-thought

4. Creativity5. Interpretation

C: RESEARCH(3 MARKS)

1 2 3 4 5

1. APA style referencing procedures

2. Source material used

General Comments:

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