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    Employee Relations and Conflict Management

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    Hasintha Manujaya CB004375

    Introduction

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    Section 01

    1.1Traditional and New Virtual Organizations

    Study Mode (2010) and Reference for Business (2014), traditional organizations are form,common, and pyramid structured organizations, were they is delegated authority, in a pyramid

    structure where individuals at the top is in charge of all functions with subordinates handling all

    the sub sections.

    Hemingway and Bren (2003), traditional organizations, do face ongoing pressures to become

    more flexible and responsive to more change, looking increasingly to virtualization in order to

    reduce organizational slack, facilitate continuous learning and capitalize on core competencies.

    Any new organizational form characterized by a temporary or a permanent collection of

    geographically dispersed individuals, groups or organizational departments that are more

    dependent on electronic communication for carrying out any work are known as the

    organizations which have adopted virtualization (Marcin and Wojciech, 2005). The very essence

    of virtual organization is outsourcingfinishing necessary work out of the company boundaries.

    Further analyzed by Tomic (2014), virtual organizations are nothing more than traditional

    organizations, but different ways it operates such as more use of electronic communication.

    1.2Traditional versus Virtual Organizations

    Factors Traditional Organization Virtual Organization

    Absence of Preverbal

    / Non-verbal Cues

    There is face to face

    communication in traditional

    organizations.

    There is electronic

    communication System in

    virtual organizations so there

    is absence of preverbal cues

    Limited Social Contacts

    As traditional org. works

    manually, Easy accessibility

    of Social Contacts

    Communication is done

    through internet so there are

    limited social contacts

    Ability to overcome time&

    space constraints

    Lack of proper utilization of

    technologyHighly technological in nature

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    TechnologyWorks manually so less

    technological

    It works through electronic

    media so its highly

    technological in nature

    No scope for technically

    unskilled workers

    In traditional organizations

    skilled & unskilled workers

    are accommodated

    Organizations are highly

    computerized so only

    technically skilled workers are

    required.

    Effective for bigger

    organizations

    Small organization with

    limited area, work manually,

    work is contented with the

    available manpower, no need of

    huge technology & capital

    Need high technology&

    higher investment &skilled

    persons.

    Table 1: Different Factors of Traditional and Virtual Organizations

    Source: Dulange (2012

    1.3 Case Review

    The case study of How Do You Manage an Off-Site Team by Maruca(1998), is considering a

    conflict that has occurred by the organization being virtualization adopted. The conflict has

    occurred between two off-site team members, Allison Scher and Penelope Ryan (Penny). The

    conflict is about a personality clash between the two team members. The poor management by

    Craig Bedell, head of business-to-business division, also the manager in charge of the off-site

    time, made the conflict between the two expand overtime.

    As mentioned by Tomic (2005), virtual organizations main essence is outsourcing, which has

    various negative and positive sides. Therefore organizations adopting virtualization have to

    develop and change its management styles and rules. Miles (1998), states that Craig has had no

    much attention on the management style and rules for the off-site team, Miles (1998) also

    implements some rule and styles that Craig would have used such as, meet the group ones or

    twice a week and allocate specific time that off-site members are to work and be reached each

    and every day. Instead of implying the following management styles, such as only meeting the

    team ones in a two weeks time, lacked meeting the members face -to-face ultimately the conflict

    between the two grew (paragraph B3).

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    Another most important fact that affects the virtualized organization is the process of

    communication. Having a good process of communication is the key element for the conduction

    of good employee relations at work place. The conflict occurred between Allison and Penny

    wasnt consulted face-to-face by Craig, all the issues that was faced were reported through e-

    mail and as stated by Richardson and Burk (2001), remote communication particularly e-mail,

    while increasing prevalent, is not a good channel to deal with conflict and more electronic

    interactions will escalate conflict. Also further analyzed by Richardson and Burk (2001), non-

    verbal communication such as, gestures, facial expressions, tone of voice and etc are very

    important in human communication process, especially in conflict situations. When using

    electronic communication there are specific breakdowns such as not seen the inbox of e-mails

    (paragraph C5). Therefore communicating electronically is not and never will be effective as

    speaking to someone in person and observing the facial expressions and body language (Egan,

    1998).

    Appointing leaders for off-site work teams is a crucial aspect. The given case study the off-site

    team wasnt appointed with a leader, but Craig use to discuss team issues and performance with

    Penny making her an informal leader (paragraph A1). Instead Craig was supposed to meet with

    all the team members for any issue or a performance discussion.

    Therefore considering the above stated facts it is supposed that virtual organizations has to go

    into more depth in thoughtful planning and more attentive management, mainly because of

    outsourcing.

    Section 02

    2.1 Not all Working Groups are a Team Katzenbach and Smith (1993)

    Karzenbach and Smith (1993), the label team has been used so loosely; people or organizationstend to call any group of people working together a team. The term team used for a group of

    people is different in various ways than working group of people in an organization.

    According to Karzenbach and Smith (1993), team is a small number of people with

    complementary skills who are committed to a common purpose, set of performance goals, and

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    approach for which they hold themselves mutually accountable.The basic difference explained

    by Karzenbach and Smith (1993), between teams and working group is that, working groups rely

    primarily on the individual contribution of its members whereas teams rely on both individual

    and group (mutual) accountability. It is also stated that teams do perform better than working

    groups, mutual accountability. Refer Figure 1, team performance curve. Refer Table 2, the major

    differences between teams and working groups.

    Teams Working Groups

    Shared leadership Strong, clearly focused leader

    Individual and mutual accountability Individual accountability

    Collective work products Individual wok products

    Encourages open-ended discussion and active

    problem-solving meetingsRuns efficient meetings

    Measures performance directly by assessing Measures its effectiveness indirectly by its

    Figure 1:Team Performance Curve

    Source: Karzenbach and Smith (1993)

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    collective work products influence on others (such as financial

    performance of the business)

    Source: Karzenbach and Smith (1993)

    2.2 Case Review

    The case study has been using term team for the Pnobscott project employees, including Allison

    and Penny. Considering the Karzenbach and Smith (1993) theories and definitions the Pnobscott

    project team is a working group. According to the HBR case (1998), the Pnobscott project team

    is known as a virtual team. Many organizations have been taking advantage of globalization,

    outsourcing, and communication technology advances to enter new markets and compete

    wherever and whenever possible, due to this more virtual teams are created in organizations

    (Copeland, 2006 cited by Saafein and Shaykhian, 2013). It is important for virtual teams to be an

    actual team in order to be successful.

    In the HBR virtual team case (1998), the Pnobscott team doesnt have a proper leadership, team

    spirit, team synergy or a common objective.

    Even though the team is considered to be a working group, they dont have a focused neither a

    shared leadership, this is also being a major fact for the creation of conflict since Craig always

    contact with Penny to discuss most of the issues making Penny an informal leader to the team,

    paragraph A1and B4, where Craig is more biased to Penny.

    The competition among the team members is extensive, especially between Allison and Penny

    (paragraph A2 where Penny even had an unknown schedule) this also shows that the team

    members are also not having a common purpose. The team doesnt have an open-ended

    discussion and active problem-solving meetings, causing this the conflict have been rising. The

    project team also tend to report any of the issues to one manager (Craig Bedell) and as stated by

    Hertel et al (2005), virtual groups tend to report to one manager and virtual teams exists when

    the members of the group interact with each other in order to accomplish common goals.

    Table 2:Differences between Teams and Working Groups

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    Considering the above information it is being clear that team is not an actual team and even

    being categorized as a working group, working group activities are not being followed properly.

    This will also affect the future operations of the organization as well.

    Section 03

    3.1 What Caused the Conflict?

    According to Roloff (1987), organizational conflict occurs when members engage in activities

    that are incompatibla with those of colleagues within their network, members of their collectivity

    and etc. Basically conflict is the disagreement between two or more parties who are

    interdependent, conflicts such as, intergroup, interpersonal and intrapersonal exists in an

    organization (Shin, 2005). In the HBR virtual team case (1998), the conflict is occurred between

    two persons working in the same virtual group. Identified by Draft (1992) and Terry (1996),

    there are seven different factors causing conflict in an organization; scares of resources (money,

    supplies), jurisdictional ambiguities (job boundaries and task responsibilities are unclear),

    personality clash (when two people dont get along), power and status difference, goal

    differences and communication breakdown.

    Considering the HBR virtual team case (1998), it is seen that the main reasons for the conflict to

    occur was a personality clash between Allison and Penny, which was backed up by the poor

    management of the manager in charge of the virtual group (Egan, 1998, Miles, 1998, Birstler,

    1998, and Klayton-Mi, 1998). According Bristler (1998), conflict between Allison and Penny

    created after they were being made to work off-site. The personality clash between the two, it

    was more of a competitive situation between them where Penny would agree on Allisons work

    also made hostile situation for Allison and these situations has been building for sometime

    (paragraph A1 and A2). Conflict that was occurred was informed to the manager in charge,

    through e-mails, but wasnt considered as a serious issue (paragraph A1and B5). One of the facts

    that led to increase the conflict situation is that the Craig is being more biased to Penny, Craig

    used to individually discuss with Penny, as she works in the office more than the others, about

    team performance and issues as well as Allisons performances, making Penny an informal

    leader where there was no proper leader appointed or a shared leadership style in the Pnobscott

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    conditions for the members (paragraph C1, C2and C4). The conflict or the context is the major

    cause of conflict such as communication barriers, leadership styles, power status, goal

    differences and etc.

    3.2 Options for Resolving the Conflict

    Conflicts are inescapable in an organization, further discussed by Mukthar (2012), conflict is

    not a new issue, it is natural and conflicts do exists with the existence of human beings. In order

    to deal with conflict, it would be either follow conflict management or conflict resolution.

    According to Rahim (2002), conflict management involves using micro level strategies to

    minimize dysfunction and enhance constructive functions in conflict and conflict resolution tend

    to reduce and terminate conflict by using procedures such as, mediation, negotiation and

    arbitration. An organization, manger or the conflicting parties has various options for resolving aconflict. Below are three different models which are tended to mage a conflict.

    3.2.1 Rizzo and Carrolls Strategies to Managing Conflict (1986)

    Option Description Case Review

    Styles

    Includes styles such as

    integrating, obliging,

    dominating and avoiding(Rahim, 2002) that a

    conflict is handled

    Craig used the style of

    avoiding the conflict

    considering it was normal

    (paragraph B5).

    Improving Organizational

    Practices

    The use of organizational

    practices to resolve the

    problem

    Craig would have practiced

    altering the communication

    (meeting every week instead

    of every two weeks time),

    establish specific goals and

    etc.

    Special Roles and Structures

    A manager has to-initiate

    structural changes needed,

    including re-location or

    There is no proper structure

    (leader for the group) and

    special roles assigned to the

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    merging of specialized

    units.

    members

    Table 3: Strategies of Rizzo and Carroll (1986)

    3.2.2 Khun and Pooles Strategies to Managing Conflict (2000)

    Option Description Case Review

    Distributive

    Conflict is approached as a distribution

    of a fixed amount of positive outcomes

    or resources, where one side will end

    up winning and the other losing, even ifthey do win some concessions.

    Obliging and dominating style.

    The conflict is shared

    between Allison and Penny,

    but if conflict wont stop

    ultimately one party would

    win

    Integrative

    Sees conflict as a chance to integrate

    the needs and concerns of both groups

    and make the best outcome possible.

    Compromising style.

    Craig would be able to see

    the concerns of both parties

    and make decisions as to

    comfort them (such as make

    decision to have a shared

    leadership, paragraph C1

    and C2 show Allisons

    concern about leadership)

    Table 4: Strategies of Khun and Poole for Managing Conflict

    Source:Khun and Poole, (2000) and Rahim, (2002)

    Source: Rizzo and Carroll, (1986) and Rahim, (2002)

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    3.2.3 De Bono's Strategies to Managing Conflict (1985)

    Options Description Case Review

    Fight

    Try to eliminate, overcome andprevent any issues by

    continuous fight until one winsor they figure out what was

    wrong in them

    Let Allison and Penny fight,

    until they mange the issue

    themselves Craig can influence them to fight

    or influence them not to.

    NegotiationTry to reach an agreement onthe conflict through discussion

    Craig as the manager in charge

    can bring the two conflict

    creators and make them

    negotiate with each and Craig

    negotiate with them on different

    issues.

    Problem solve

    Find out solution for theconflict occurred, which would

    be difficult to deal and

    understand. Integrating process(Rahim, 2002)

    Allison and Penny could discuss

    between them and solve theproblem.

    Craig as the manger in chargeshould find for solutions relevantissues caused without letting the

    conflict to continue or till the

    two solves it

    DesignProduce a plan or plan on how

    to resolve the conflict

    Craig has to design a conflicthandling plan such as producing

    a set of organizational practices,ways to be more close to the

    group (communication plandesign) and etc.

    Table 5: De Bono's Strategy to Managing Conflict

    Source: De Bono's (1985) and Rahim, (2002)

    The model that Craig can best use is the Khun and Pooles (2000), which allows him to interfere

    into each and every issue (such as communication and leadership issues) effectively. Since the

    conflict has being growing for some time Craig should focus much more on Problem Solving

    and Designing of plans to overcome the conflict. Strategies used in the models can be defined in

    to three broad types of resolution methods; Co-operative methods (negotiations), Competitive

    methods (combat) and Third Party method (arbitration) (Easterbrook, 1991).

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    Styles Description Case Review

    Integrating

    Style is associated with

    problem solving, involve

    openness, exchange of

    information to reach effective

    solutions

    Very much needed style that is

    to be practiced, but not used

    by any party in the conflict

    Obliging

    Style is associated with one

    person neglecting own

    concerns for others concern

    Allison is more into the

    obliging style (paragraph A3)

    and Penny used the style for

    some extent, the writing of

    letter to the client (paragraph

    B4)

    Dominating

    Style consider one party trying

    to win in a win or lose

    situation

    Penny is more into the this

    style, especially influencing

    Craig about Allisons issues

    (paragraph C2)

    Avoiding

    Used when dysfunctional

    effect of confronting and other

    party outweighs the benefit of

    the resolution of the conflict

    Considering the Harvard

    virtual team case, Craig uses

    avoiding approach (A1, B4,B5), which is not being

    suitable

    Compromising

    Used when goals of parties are

    mutually exclusive and

    equally powerful

    No party involved in the

    conflict uses the

    compromising strategy

    Table 6: Conflict Management Styles

    Source: Rahim (2002) and Maruca (1998)

    As evident above HBR virtual team case (1998), uses the styles of avoiding, obliging and

    dominating. But according to Rahim (2002 and 2011), integrating and compromising are the best

    styles that can be used to manage conflict.

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    Styles When to be Used