ASSIGNMENT

Drive SPRING 2015

Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2

Subject code & name MB0052- Strategic Management and Business Policy

Book ID B1699

Credit and Max. Marks 4 credits; 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. No

Questions Marks Total Marks

1 What is strategy? Explain some of the major reasons for lack of strategic management in some companies?

10

Meaning of strategy Reasons for lack of Strategic management

3 7

2 Explain the following: (a) Core competence (b) Value chain analysis

10

(a) Core competence (b) Value chain analysis

5 5

3 Describe in brief the following environmental factors which a business strategist considers:

(a) Political factors (b) Technology

10

(a) Description of Political factors (b) Description of Technology as an environmental factor

5 5

4 Write a brief note on Turnaround strategy.

10

Brief note on Turnaround strategy 10

5 Define the term ‘strategic alliance’. What are its characteristics and objectives?

10

Definition of the term ‘strategic alliance’ Characteristics of strategic alliance Objectives of strategic alliance

2 4 4

6 Write short notes on the following: a) Competitive advantage b) Porter’s Competitive threat model

10

a) Competitive advantage b) Porter’s Competitive threat model (Five Forces model)

5 5

ASSIGNMENT

DRIVE SPRING 2015

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2

SUBJECT CODE &

NAME

MB0053 –International Business Management

BK ID B1724

CREDIT & MARKS 4 CREDITS, 60 MARKS

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 “The world economy is globalizing at an accelerating pace”. Discuss this statement

and list the benefits of globalization.

Discuss the statement

Listing the benefits

6

4

10

2 Discuss the role of demographic environment in international business.

Demographic environment

10 10

3 Regional integration is helping the countries in growing their trade. Discuss this

statement. Describe in brief the various types of regional integrations.

Regional integration

types

3

7

10

4 Write short note on:

a) Foreign currency derivatives

b) bases of international tax systems

a) meaning and role of foreign currency

derivatives

b) bases of international tax system

5

5

10

5 Strategic planning involves allocation of resources to firms to fulfil their long term

goals. What are the types of strategic planning? Compare Top-down Vs Bottom-up

planning.

Types of strategic planning

Top-down vs bottom-up planning

5

5

10

6 Discuss the various payment terms in international trade. Which is the safest method

and why?

The modes of payment

Safest mode

8

2

10

ASSIGNMENT QUESTION PAPER

DRIVE SPRING 2015

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE &

NAME

MK0015-Services Marketing and Customer Relationship Management

BK ID B 1808

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 Write a short notes on :

a. Customer Life cycle

b. Customer lifetime value

a. Customer life cycle 5

b. Customer lifetime value 5 10

2

Elaborate GAP analysis in detail.

Explanation of GAP Model. 10 10

3

“Interaction plays a lead role in building customer relationships”. Explain CIM in this

context.

Explanation of CIM

Explanation of Methods

5

5

10

4

What are the various types of conflicts in marketing services?

Explanation of types

10 10

5 Define e-CRM. Also explain how e-CRM can be leveraged as a source of competitive

advantage.

Definition of E-CRM 3

Leveraging E-CRM 7 10

6 “Positioning a service in the marketplace is much like positioning a product”. Explain

Service positioning and its purpose with the help of an example.

Explanation of service positioning

Explanation of purposes

Example

2

6

2

10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT QUESTION PAPER

DRIVE SPRING 2015

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion

BK ID B 1809

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 Define Sales promotion. Explain the tools and techniques of consumer sales promotion.

Definition of Sales promotion 2

Tools and techniques 8 10

2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

Meaning of DAGMAR approach 2

Explanation of DAGMAR approach 8 10

3

Advertising is a paid form of communication. It has gained its significance since it attempts

to build a positive attitude towards a product. Explain the characteristics and objectives of

advertising.

Definition of advertising 2

Characteristics 4

objectives 4 10

4

What is “above the line” and “below the line” activities with respect to marketing

communications? Explain the concept in detail.

Define media 2

Explanation of the concepts 8 10

5 Explain Advertising standards council of India(ASCI)and also discuss the Forms of ethical violations in Advertising.

Explanation of ASCI 2

Forms of ethical violations 8 10

6

Describe some of the strategies for effective marketing and advertising in rural market.

Discuss the nature of rural market 2

Strategies 8 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

DRIVE SPRING 2015

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE &

NAME

MK0018– International Marketing

BK ID B 1811

CREDIT & MARKS 4 CREDITS, 60 MARKS

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 The orientation of a company’s top management, its beliefs and assumptions

significantly impact its approach to international marketing. Discuss the concept of

EPRG framework.

Management orientations

Effect on international marketing

6

4

10

2 Hofstede’s cultural classification helps in understanding the cultural diversity. Discuss

the 4 dimensions with examples.

Hofstede’s dimensions

10

3 How are the international markets segmented on the basis of development?

4 categories

2.5*4 10

4 Differentiate between national and international products, global and standardised

products with examples.

Difference

Examples

7

3

10

5 Write short notes on:

a) Containerization

b) 4 PL operators

a) Role and benefits of containerization

b) meaning and role of 4PL operators

5

5

10

6 Choose a product and explain how you will prepare seven steps in a global e-marketing

plan?

Choosing the product

Global e marketing plan

2

8

10

ASSIGNMENT QUESTION PAPER

DRIVE SPRING 2015

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0017- E-MARKETING

BK ID B 1810

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 Define E-Customers with some examples. Also explain the Online buying process.

Definition of E-customers with examples 3

Online Buying process 7 10

2

An electronic marketplace (e-marketplace) refers to a website created for common interest.

It integrates the online and physical component of a company. Discuss the five kinds of

partners in an e-marketplace.

Explanation of e-marketplace 3

Five kinds of partners in an e-marketplace 7 10

3

Discuss about web analytics. List and explain the visitor statistics can be gained by using

metrics.

Definition of Web analytics 3

Visitor statistics by metrics 7 10

4

Explain the role of e-marketing in online advertising and as a lead generation platform.

Online advertising 5

lead generation platform 5 10

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail 8

Diagram 2 10

6

Discuss the selling methods and sales promotion of E-marketing.

Explanation of Selling methods 5

Explanation of sales promotion of e-marketing 5 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.