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    Human Resource Management - Case Study BM701DL

    Sanjeewa Kodikara 21125373 Page 1

    Buckinghamshire New University

    Module Title: Human Resources Management

    Module Code: BM701DL

    Student ID No: 21125373

    Dissertation Title: Case Study of Hi-Tec International

    Module Co-ordinator / Tutor: Dorothy Smith

    Word Count: 2659

    Submission Date: 17th September 2011

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    Table of contents

    Page Number

    Executive Summery 3

    1. Question1: How effectively Hi-Tec can move 3

    In recruitment without justifying

    Unnecessary spending

    1.1. Issues 3

    1.1.1. Recruit fresh graduates and train them 3

    1.1.2. Advertisement in national newspapers 3

    1.1.3. The use of head hunters 4

    1.2. Solution 4

    1.2.1. Fix Internal issues 61.2.2. Internet Recruitment 6

    1.2.3. Employee Referrals 7

    1.2.4. Make Every Employee a recruiter 8

    1.2.5. Collaborate with a university 8

    1.2.6. Make on the spot offers 9

    2. Question 3: Improve retention of staff who 9

    Leave shortly after joining

    2.1. Issues 92.2. Solution 11

    2.2.1. Analyse reasons for turnover 11

    2.2.2. Improved Selection techniques 13

    2.2.3. Increased learning and development opportunities 14

    2.2.4. Revised the way staffs are rewarded so their 14

    Efforts are better recognised

    2.2.5. Made changes to improve work life balance 15

    2.2.6. Increased pay 15

    3. Conclusion 16

    4. References 16

    5. Bibliography 17

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    Executive Summery

    Hi-Tec is one of the fast growing international companies founded in the mid -1980s

    in the USA. Head quoted in the UK and employees over 30000 people in 60 counties

    and generating a massive $19 Billion annual turnover. I-Tec specialises in theprovision of computer hardware and software solutions to cooperate sector and

    capitalize on their use of the internet. It provides both standard and bespoke

    solutions to customers. The key competency of the business is its ability to innovate

    in highly specialised and competitive markets it operates. Hi-Tec has got very

    competitive skilful people and some leading international names in internet

    technologies. The company pays top rate salaries, annual bonus, discounted stocks,

    pension, health and life insurance to its employees with a very attractive working

    environment. This has created the company a desirable place to work for resulting

    labour turnover levels to be low as 5%.

    The business has doubled in size every year. This has created an issue in finding

    required skills to meet the expansion needs. Below evaluates how effectively Hi Tec

    can approach to overcome this challenge.

    1. Question: 1How effectively Hi-Tec can move in recruitment without

    justifying unnecessary spending

    1.1Issues

    1.1.1Recruit fresh graduates and train them

    This have not provided good results as it takes some time to learn a set of skills

    by new comers , at the time they do the leaned skills have made redundant by a

    new technology. Very few will make a carrier in the company out from this and

    most struggle and fail.

    1.1.2Advertisements in national newspapers

    The targeted skilled labour group from the advertisement are mostly employed

    somewhere else with good perks and not actively seeking a new job thus unlikely

    to see the advertisements.

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    1.1.3The Use of Head hunters

    There have been some success over this but it demands higher charges and also

    opens up a risk of employees recruited from this method been lured away again

    after some months by the same agent.

    So the above said have not worked to the level expected in fulfilling the

    requirement to growth speed at Hi-Tec International

    Development of new business is increasingly been held up as a result of a lack of

    adequate professional personal. Below evaluates how I advice Hi Tec to try new

    ways in fulfilling its recruitment.

    1.2 Solution

    Recruitment

    According to (Dowling and Schuler, 1990) searching for and obtaining potential job

    candidates in sufficient numbers and quality so that the organisation can select the

    most appropriate people to fill its job needs

    According to Beaumont (1993) three key issues that have increased the importance

    of the selection criteria.

    Changes of the labour market have led to a more diverse work force, which

    have an increasing pressure of fairness in selection.

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    Desire for multi skilled flexible workforce and an increased emphasis on

    teamwork has meant that selection decisions are much based more with

    behaviour and attitudes than with matching individuals to immediate job

    requirements.

    Emphasis between cooperate strategy and people management has led to

    strategic selection that links selection process to outcome organisational

    goals and aims match flow of people emerging.

    Hi-Tec can develop short term and long term strategies for recruitment to remedy

    their problem. Below graph shows contemporary approach results on recruitment

    CIPD Survey (CIPD: 2009)

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    In this consent Hi-Tec can look at implementing below methods,

    1.2.1Fix internal issues

    In this case 2.5% of employees have been subject to dismissals. This reflects

    a problem inside the organisation. Efforts have to be made to solve this issue.It will help to reduce the new recruits and reduce recruitment overheads. A

    contemporary approach to human resource planning would be a good

    solution. According to Armstrong (2005) there are many benefits of this,

    To attract and retain people with appropriate skills and expertise.

    To develop well trained work force and making them adoptable to ever-

    changing uncertain environment

    To reduce dependence on external recruitment and formulating

    retention and development strategies

    To improve people utilisation and introducing more flexible systems at

    work.

    Business and resource strategies should be aligned towards business goals.

    Then a scenario planning should be done which is forecasting on the

    assumptions when you cannot predict the future.

    1.2.2 Internet Recruitment (Using website and more)

    With advancement of the technology this has emerged as a key stream.

    According to (Searle, 2006) number of organisations using their corporate

    web site as recruitment channel has been significantly increased. This is very

    effective to Hi Tec as the targeted IT professionals are always in touch with

    internet. In modern world this could be defined as use of cloud computing for

    recruitment. Also Hi Tec can advertise vacancies on specialist internet

    Recruitment sites. Alternative ways to recruitment would be

    Use of professional groups websites like Linked In

    Use of Social Networks like Face book, Twitter and etc

    The benefit of using internet recruitment is reduction of costs and reaching

    wider pool of applicants. Also it will reduce the time in recruitment cycle.

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    Technology can be used to scan CVs match against the selection criteria

    which will reduce paperwork.

    According to (Pilbean and Corbridge 2006: Searle, 2006) it will provide

    positive cooperate brand image. This provides greater flexibility to active and

    passive candidates. Job vacancies news letters are distributed by mostrecruitment sites. Also Hi-Tec target international candidates by using video

    streaming technologies such as skype.

    In addition internet recruitment can create opportunities to use number of pre-

    selection tools and tests to improve match between applicants and job

    vacancies (Redman and Wilkinson, 2006)

    However there are some concerns about internet recruitment. CIPD (2006)

    survey findings have reviled that this method appears to generate increased

    interest from unsuitable candidates (Pilbeam and Corbridge, 2006: CIPD,

    2006)

    Nevertheless Hi-Tec can effectively use this method for recruitment for the

    targeted professionals.

    1.2.3 Employee Referrals

    This is where existing employees suggest potential candidates drawn from

    their own networks. CIPD recruitment and retention survey findings (CIPD,

    2009) have pointed this. The organisations used to recruit by using this

    method has been increased significantly. This will directly reduce recruitment

    costs and also lead applicants to gain more realistic and live job preview.

    In addition the willingness of existing employees to recommend their

    organisation to others is used as a measure of organisational commitment in

    high performing workplaces (Purcell et al, 2003)

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    However this method also has some concerns as there could be implications

    from an equality and diversity perspective. Also this could be seen as a form

    of discrimination.

    Since Hi Tec have got a very smart talent pool it can use its existingemployees for the referral scheme as an immediate short term recruitment

    strategy.

    1.2.4 Make every employee a recruiter

    This is another level of referral strategy. Hi-Tec can give the recruitment

    process more bounce, more legs and develop a sense of urgency by making

    all employees a recruiter.

    This can be encouraged by a moderate referral bonus scheme. So employees

    can get a bonus for every referral hired by Hi-Tec thus creating a

    competency for talent search.

    In a short period this would give better results at a minimum cost and

    compared to the money paid for a recruitment agency still it will be cheaper

    and provide quick results to fill shortages. Bonus will be paid to motivate and

    satisfy the employees. They could be the best sales people for the company

    to bring best results over recruitment issue.

    1.2.5 Collaborate with a university

    Hi-Tec can collaborate with a university to fulfil its gaps. This is categorised as

    long term strategies and take sometime to develop.

    Identify bright students at the graduations and offer them training and

    jobs this will of course provide good results in quick learning and

    quick join to the show. Students also have to be deployed to small

    assignments and give rapid training in getting them hit the ground at

    work as quickly as possible.

    Develop a methodology for students to join and complete their

    internships at Hi-Tec. Then the students can be indirectly promoted to

    work for Hi-Tec. By that students are exposed to a pre skills learn and

    will make a good opportunity for Hi Tec to offer jobs.

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    Participate in education fairs and IT conferences / IT product launches

    and trade fares in head hunting. These events normally get large crowd

    attracted and the intended professionals can be selected with minimal

    cost from this.

    1.2.6 Make On-the spot Offers

    This is another methodology can be useful for Hi-Tec to speed up the

    recruiting process. Managers can often extend a job offer to a candidate on

    the interview day.

    Hi Tec recruitment officers have to understand the importance of moving

    quickly on IT hires because the targeted crowd and be easily lured by other

    companies while Hi-Tec decides whether or not to recruit them. Therefore Hi-

    Tec has to cut through internal red tapes if theres any in delaying to make

    offers.

    By practicing above discussed points Hi-Tec will be able to get good results

    over its recruitment challenge.

    2. Question 3: Improve retention of staff who leave shortly after joining

    Issue

    Analysing the given case of Hi-Tec below issues can be identified,

    Company have no issues in retention but a turnover of 5%

    Inability to find employees with required skills and expertise

    Bottleneck the expansion due to inability to fill the shortage of

    vacancies

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    At first place though company perceives that retention is not a problem they

    have to look at the turnover.

    Labour turnover is inevitable, so most employers are looking to reduce it. Loss

    of knowledge and skills and their ability meeting business goals comes underthreat.

    The CIPD Survey (CIPD, 2009) shows below the key reasons for employee

    turnover

    CIPD Survey (CIPD, 2009)

    Solution

    2..1 Analyse reasons for turnover

    For this Hi-Tec can look at turnover issues by

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    Information from staff attitude/satisfaction surveys

    Conducting exit interviews and surveys

    o What is the reason for dismissal

    o Discussions and questionnaires

    Word of mouth

    Methods used to find why people leave.

    CIPD Survey (CIPD, 2009)

    Below reasons have found employees leaving a business and by occupation

    CIPD Survey (CIPD, 2009)

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    CIPD Survey (CIPD, 2009)

    Manfred kets De Vries ( Cited in Williams, 2000:28) stated that todays high

    performers are like frogs in a wheelbarrow: they can jump out at any time. Sohigh performing companies like Hi-Tec have to turn their attention more

    towards retention of their high performing staff. Firstly labour turnover reasons

    have to be carefully analysed.

    Retention and turnover survey (CIPD, 2009) show the most steps taken by

    organisations to improve retention as,

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    CIPD Survey (CIPD, 2009)

    Hi-Tec and adopt to increasing retention by taking below effective points

    2..2 Improved Selection techniques

    Hi tec can look in to the latest selection techniques which are given

    below

    Job Analysis before circuiting the nature of the job is highly

    investigated, Job purpose, output required, job holder

    responsibilities and how it fits to the organisation structure have

    to carefully reviewed

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    Creating a good job profile. by doing the job analysis a good

    job profile can be created

    Look at internal talent pool by promoting internal staff it will

    support carrier progression, employee engagement and

    supports succession planning. This will then helps to improve

    retention.

    Clear advertising the advertisement have to be very clear and

    indicate, requirement, desirable criteria of the job applicant,

    nature of the organisation, job location, reward package, tenure,

    etc

    2..3 Increased learning and development opportunities

    Below methods can be used by Hi-Tec in order to train their staff

    according to Julie Beardwell, (2007). Human Resource Management

    On the job training

    External conferences workshops and events

    Formal education courses

    Instructor-led training off the job

    Coaching by line managers

    Audio/video tapes and learning resources

    Job rotation, secondment and shadowing

    E-leaning

    Internal knowledge sharing sessions

    2..4 Revised the way staffs are rewarded so their efforts are better

    recognised.

    Hi-Tec is having a generous bonus scheme, and pension and health

    and life insurance but it might not be enough to increase retention.Additionally company can look at improving rewards model according

    to CIPD reward management (CIPD, 2011)

    Main points can be looked at are

    Bonus

    o Merit pay rises

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    o Individual bonuses

    o Individual non monetary recognition awards

    o Combination schemes

    Employees offered long term incentive schemes

    o Save as you earn (SAYE)

    o Share incentive plan (SIP)

    o Company share option plan

    o Executive share option schemes

    o Executive restricted/performance share plan

    Employer offering contributory pension

    o Defined contribution (DC)

    o Defined Benefit (DB)

    o Contribution to personal pension

    2..5 Made changes to improve work life balance

    The are many ways contemporary businesses are approaching this

    concept and below are some of the most important ways to use

    Reduced hours

    Change working patterns

    Flexi-Times

    Job Sharing

    Home working

    Term-time only

    2..6 Increased pay

    Hi Tec can also look in to their way the basic pay has been structured.

    Below methods can be used to do amendments to basic pay, Market rates with job evaluations

    Individual performance

    Competencies

    Skills

    Employee potential/ value and retention

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    Length of service

    3. Conclusion

    Hi tec have a big challenge over recruitment and above have discussed the best

    possible remedy to recruitment and retention practices.

    Above approaches will be a definite advantage for Hi Tec to reduce its turnover

    levels and towards the retention of its employees.

    4. References

    1. Julie Beardwell, Tim Claydon (2007). Human Resource Management. 5th

    ed. England: FT Prentice Hall. 677

    2. Dessler, Gary: Human Resource Management, Eighth Edition. New

    Jersey, USA, 2000

    3. IT majors reboot employee retention strategies. 2010. Financial Express, ,

    pp. n/a.

    4. Exclusive research: IT employee retention high priority. 2000. Chain Store

    Age, (10870601), pp. 30-30.

    5. EARLS, A.R., 1998. Retention getters: The 25 companies that excel at IT

    retention. Computerworld, 32(6), pp. 82-82-83.

    6. MODERI, M. and FOOTE, D., 2005. Is IT Retention Efforts Working?

    Optimize, 4(12), pp. 23-23-24.

    7. IT staffing: Retention is cheaper than recruiting. 1999. Health management

    technology, 20(3), pp. 32-32-34.

    8. RATHS, D., 2000. Get creative about IT recruiting. InfoWorld, 22(30), pp.

    42-42-43.

    9. The Off-Line Advantage: Survey Shows Word of Mouth, Staffing Firms

    Critical IT Recruiting Tools. 2002. United States, New York: PR Newswire

    Association LLC.

    10. KING, J., 1997. IT recruiting options multiply. Computerworld, 31(39), pp.

    1-1, 110.

    11. CIPD. (2009). Annual Report -Recruitment, retention and turnover.

    Available: http://www.cipd.co.uk/hr-resources/survey-reports/recruitment-

    retention-turnover-2009.aspx. Last accessed 15th Sep 2011

    12. ANDERSON, N and SHACKLETON, V. (1993) Successful selection

    interviewing. Oxford: Blackwell.

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    5. Bibliography

    Available from :

    http://www.deomi.org/EOEEOResources/documents/EmployeeRetent

    ion-Lyons.pdf (last accessed 14th Sep 2011)

    Available from :http://www.cpsc-

    ccsp.ca/PDFS/CPSC%20Final%20Report%20June28%20-

    %207%20case%20studies2%20oct%207%2004.pdf (last accessed 14th

    Sep 2011)

    Available from :

    http://www.mergespeaks.com/pdfs/FMIRetentionTurnoverEnglish.pdf

    (Last accessed 13th Sep 2011)