arent Company

arent CompanyITC Limited

CategoryConsumer Products, Hotels & Services

SectorFMCG

Tagline/ Slogan100 Inspiring years; 100 years 1 mission India first

USPITC is rated among the World's Best Big Companies

STP

SegmentProducts and services for daily needs

Target GroupEvery Indian household especially the middle class

PositioningEnduring Value. For the Nation. For the Shareholder.

Product Portfolio

BrandsConsumer Products1. Essenza Di Wills 2. Fiama Di Wills 3. Vivel 4. Superia5. Classic 6. Gold Flake7. Navy Cut

Food & Beverages1. Sunfeast Milky Magic 2.Sunfeast Marie Light 3. Mint-O 4. Sunfeast Dark Fantasy5. Sunfeast Bourbon 6. Bingo Chips7. Sunfeast Yippie 8. Bingo Mad Angles9. Bingo Tedhe Medhe

SWOT Analysis

Strength1. ITC has a strong and experienced management2. Strong brand presence, excellent products advertising3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITCs brand image reaching over 4 million farmers5. ITC limited employees over 25,000 people6. Excellent research and development facilities

Weakness1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands2.Hotel industry has not been able to create a huge market share

Opportunity1. Tap rural markets and increase penetration in urban areas2.Mergers and acquisitions to strengthen the brand3.Increasing purchasing power of people thereby increasing demand4. More publicity of hotel chains to increase market share

Threats1. Strict govt regulations and policies regarding cigarettes2.Intense and increasing competition amongst other FMCG companies and hotel chains3.FDI in retail thereby allowing international brands

Competition

Competitors1. Marico

2. L'Oral

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur

Classic Cigarettes

Parent CompanyITC

CategoryCigarettes

SectorFMCG

Tagline/ SloganDiscover a passion

USPHigh Quality, Value priced

STP

SegmentPremium Segment cigarettes

Target GroupMiddle level people who are concerned for price as well as brand

PositioningFor People who are passionate for quality and sensitive to price

Parent CompanyITC

CategoryCigarettes

SectorFMCG

Tagline/ SloganFor the Gracious People; Celebrate the feeling

USPThe product did not boast any USP. It still differentiated itself on the purity and quality of its experience

STP

SegmentPremium cigarette segment

Target GroupAdult as well as the youth smokers. It extended beyond the SEC A category to the SEC B as well

PositioningFor the gracious people"

Bingo Chips

Parent CompanyITC Limited

CategoryWafers

SectorFood Products

Tagline/ SloganNo confusion great combination

USPThe crunchiest potato chips

STP

SegmentPeople who want to have between meal snacks

Target GroupYouth of Lower, middle income

PositioningGreat chips with great flavors

Parent CompanyITC

CategoryFood Products

SectorFood Products

Tagline/ SloganThe better noodles; Spread the smile

USPInstant noodles with different tastes

STP

SegmentPeople looking for a healthy snack when hungry

Target GroupYoung people and children from upper and middle class

PositioningSunfeast Yippee noodles do not lump even 30 minutes after cooking