Assignment 2
Transcript of Assignment 2
FA102a, Research and Brand Developement
Technology and Art for Children Amanda Bentley
Assignment One, Research
Technology and Art for Children Amanda Bentley
“Ask Ray | Article on Integrating Digital Media
Into Children’s Lives by My Wife Sonya
Kurzweil, PhD”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
Assignment One, Research
“She is interested in the way that digital media
can be integrated into the lives of children and
teens.”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
Technology and Art for Children Amanda Bentley
Assignment One, Research
“Play is a remarkably creative process that
fosters emotional health, imagination, original
thinking, problem solving, critical thinking, and
self-regulation. What children see or interact
with on the screen is only a representation of
things in the real world.”http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-
creativity/2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html
Technology and Art for Children Amanda Bentley
Assignment One, Research
“It's this combination of low and high-tech
resources that enables immersive learning to
take place.”http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching
Technology and Art for Children Amanda Bentley
Assignment One, Description of Future Product or Service
Utilizing Technology to Develop Creativity
Technology and Art for Children Amanda Bentley
Assignment Two, Naming Process
Selected words from original post:Interacting, Children, Technology, Creativity
Generated name possibilities:Children’s InterCreate (using interacting, creativity)
Children’s TechCreate (using technology, creativity)
Selected name:Children’s TechCreate
Justification for selected name:Makes obvious who the product is for. Does not give away exactly what the product does, but uses words to intrigue customers.
Technology and Art for Children Amanda Bentley
Assignment Two, Brand Character Diagram
Technology and Art for Children Amanda Bentley