ASSIGNMENT 16.1

MOBILE MARKETING

PHU CUONG – HOANG LAN

WHAT IS MOBILE MARKETING?

Mobile Marketing is a set of

practices that enables

organizations to communicate

and engage with their audience in

an interactive and relevant

manner through any mobile

device or network.According to the  Mobile Marketing Association

It’s not a DEVICE

It’s a

• Real time interaction

• Measure how effective the campaign is in real time

MOBILE MARKETING – SOCIAL -SEARCH

The impact of social media and mobile devices is changing the where and when of consumer online purchasing decisions. Customers can just as easily

find product information through Twitter as they can Google.

Many Internet users in the information-seeking stage of online purchasing use their social networks

to see what their friends think – a phenomenon called “crowdsourcing.”

More and more people trust getting purchasing advice and recommendations from other people.