Mission StatementAssignment 1.4

Students will:◦ Learn what a mission statement is◦ See good and bad examples of mission

statements◦ Write their own mission statement

Objectives

Describes what an organization is Why it exists What it does How it does it

What is a mission statement?

Short◦ Long mission statement is too hard to remember

Simple◦ Simple is easier to implement

Working◦ Must actually do something

Define what you do◦ What field are you in?

4 Things to Good Mission Statements

Wound Warrior Project◦ “To honor and empower wounded warriors.”

Livestrong –◦ “To inspire and empower people affected by

cancer.”

Short Examples

The Humane Society◦ “Celebrating animals, Confronting cruelty.”

Hudl◦ “Help coaches win.”

Simple Examples

The Nature Conservancy◦ “To conserve the lands and waters on which all

life depends.”

National Wildlife Fund◦ Inspiring Americans to protect wildlife for our

children’s future.”

Working Examples

Heifer International◦ “To work with communities to end hunger and

poverty and care for the Earth.

March of Dimes◦ “We help moms have full-term pregnancies and

research problems that threaten the health of babies.”

Definitive Examples

Albertson’s◦ "To create a shopping experience that pleases our

customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success.”

◦ Why is it bad?

Here’s a Bad Example

Hershey◦ “Undisputed Marketplace Leadership”

◦ Why is it bad?

Another Bad Examples

Edelman◦ “We recalibrate brands to broaden awareness,

reframe global positions and reconnect with core customers. Our business is to help you form relationships and effectively engage.

◦ Besides being TOO long, why else is it a bad mission statement?

One More Bad Example

Keep it simple, clear and brief What you want to focus on and who you

want to become as a person◦ Think about specific actions, behaviors, and

habits that would have a positive impact on your life

It should guide you in your day to day actions

Make it part of your every day life

Personal Mission Statements

“Graduate with a Bachelor’s degree while attaining the best education possible.”

Why’s it good?

Good Example

“Commit myself to excellence, hold myself to the highest degree of integrity, and never settle for anything less than my best work.”

A little long but effective nonetheless. Why?

Another good example

“Never give up, and achieve all of my goals through persistence and dedication.

Why’s it good?

Last good example

You are going to write your own personal mission statement.

Your mission statement is going to be based on the SMART goals you set in Lesson 1.1.

Your Turn

SMART Goal:◦ “To achieve an 80% in Algebra by the end of 8th

grade.”

In order to achieve this goal, what do I need to do? ◦ Study◦ Go to tutoring◦ Do my homework

BASICALLY I NEED TO WORK HARD DON’T I?

Example

SMART Goal:◦ “To achieve an 80% in Algebra by the end of 8th

grade.”

“I will work extremely hard in school and dedicate my time appropriately and responsibly.”

Mission Statement