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UNIVERSITY OF TECHNOLOGY, SYDNEY

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Faculty of Engineering and Information Technology

School of Systems, Management and Leadership

31258 Innovation for Global Relationships Management

Spring 2012

Assignment 1 Research Report

Due date: 12th

September 2012 (week 7)

Hardcopy to be submitted to your tutor at the beginning of your tutorial.

Softcopy is to be submitted to Turnitin.

This is a group assignment with three students from same tutorial class.On your assignmentcover sheet state the name of the student who uploaded your report into Turnitin for your group.A penalty of 10% of possible marks will be imposed per day for assignments submitted after the

due datefor both late hard or soft copies.

Assignment worth: 25% of the total subject mark

ObjectivesThis assignment addresses the following course objectives:

1. Explain the impact and opportunities of IT within the Australian and globaleconomic context by using computer tools such as portals, etc to maintain

relationships and grow these opportunities.

2. Discuss how IT adds value to business in e-commerce, relationship andknowledge management, user modelling for customer satisfaction,

outsourcing, offshoring and software development by using computers forinnovation that leads to competitive advantage.

TaskAs many companies are enduring negative impacts as a result of the Global

Financial Crisis (GFC) write a report which describes where IT has been

employed by a global business to enhance its competitiveness for its services orproducts in its marketplace, and which improves the businesss economic

sustainability (i.e. improves the companys profitability).

In your answer discuss what IT facility(s) (i.e. applications and/or hardware, etc.),

together with any associated business process improvements, were employed to

bring about their commercial advantage or improvement in their marketplace;

When developing your report, include the following discussions;

1. Briefly describe how the GFC impacted your chosen business, how didthese impacts manifest themselves, and to what extent?

2. Reflect on your findings by analysing the businesss IT strategy(s)employed and then discuss - will these strategies be successful for thatbusiness? Explain your reasoning and substantiate your deductions based

on the research you present in your report.

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Assignment formatLength: 2,500 words (max)

Font size: 12pt (min)

Line spacing: Double line spacing

Page use: Single sided

Binding: Staple on top left hand cornerCover sheet: UTS standard coversheet (see UTSOnline)

Marking

Executive Summary, Introduction and Conclusion. 2 marks Reflective analysis of research in business improvements,

showing appropriate and clear deductions.

10 marks

Your views well-argued showing understanding of therelevant issues backed by relevant references and/or example.

10 marks

Grammar, spelling, section layout and report presentation. 2 marks Quality of references used in your report and reference list. 1 marks

For group assessments in this Subject, students will be assessed as a team, where each

member of the team will receive the same mark for the assignment. If you have trouble

with the operation of your group, ask the Tutor for advice (preferably ask as a group). If

some of the groups feel that other members are not contributing, the Tutor should be

informed and a group meeting held to produce a solution. In extreme cases a groupmember may be asked by the Lecturer to do extra work or accept a lower mark. No

complaints about group operation will be considered after the assignment has beenhanded in.

Note: Questions in relation to the assignment should be posted to the Discussion Boardon UTS Online. Make sure you have read the Assignment outline before you ask your

question. Questions on the assignment that are received via email will not be answered.