MArket Research for a Climate services

Observatory

European Market for Climate Services

Assessing the market for climate services What can we share? Adriaan Perrels (EU-MACS) Thanh-Tâm Le (MARCO)

MARCO • Understanding the current CS

market through multiple perspectives

• Measuring market size and growth, analysing gaps

• Analysing supply models and drivers of demand

• Focusing on demand for 9 sectors through case studies

• Forecasting future user needs and market growth by 2030

• Raising awareness, connecting CS providers and users

• Designing a CS ‘observatory’

• Towards better matching of supply options and user needs

• Exploring engagement protocols with stakeholders from finance, tourism and urban planning

• How do CS business models look like by 2020?

• What are key innovations for better uptake?

• What legislation is needed?

• User orientation at the core of quality control

• Ambition to generate ‘matching protocols’

EU-MACS

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Preliminary findings – our challenges

• Structural issues • Underpinning of public basic CS led market development?

• Market structure & viable steady (public) resourcing

• Business models? – hard to shift from R&D to service mode • Progress in climate science, computer capacity, and visualization

enables more precision and diversity transparency • Awareness & incentives variability among user segments

Try to learn from similar policy fields , e.g. energy efficiency

• Operational issues • Information access (technical; financial; skill) • Climate & non-climate data linkage • Learning mechanisms • Quality assurance / standardization

Need for efficient responsive and flexible interactive formats - supported by social learning

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Representations of market structure

Cortekar et al 2017 EU-MACS D1.1

Downstream >>>>>>> Upstream >>>>>>>>>>>>>>>>>>

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Value added of service

building material & equipment

sector / issue experts

Also economies of scope grow downstream

14/02/2018 5 Value added of service

Climate services value chains

climate data

sector / issue experts

e.g. Building services value chains

ob

serv

atio

n

building material & equipment

sector / issue experts

also alternative value added route possible

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Climate services value chains

climate data

sector / issue experts

e.g. Building services value chains

Multi-functional

observation infrastructure

ob

serv

atio

n

Main routing of CS may evolve differently than expected – depends on sector information logistics

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Representations of market development through CTA based CS scenarios

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F/G obstacles & solutions

I/G obstacles & solutions

F/C obstacles & solutions

I/C obstacles & solutions

Regime changes due to policies and disruptive technical & social innovations

Stegmaier et al 2017 EU-MACS D1.4

Desirable exchange with JPI and H2020 climate services projects Requests

• Project partners & stakeholders are encouraged to fill in EU-MACS survey:

• http://eu-macs.eu/new/help-us-to-improve-climate-services-provision-give-feedback-in-our-survey/# (until 5.1.2018)

• For selected* projects interviews of prospective CS users (on motivations, expectations, conditions of participation in CS project; selection process)

*) EU-MACS: Focus on finance sector, tourism, urban planning & management

• For wider group of projects voluntary assessment / endorsement of: developed protocols, proposed policy measures, R&D needs

• EU-MACS: period February – April 2018

• Gather deeper insight in actual use of CS in sectors of ‘lower awareness’

• Contribute to validation of existing / innovative business models for CS

• Refine understanding of first / priority expectations from a CS market observatory

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Valuable exchange with JPI and H2020 climate services projects What we can offer

• Social network analysis (SNA) tool as preparation for cooperative CS development

• Check lists for CS co-development and CS matching

• Prototype tools for matching, CS selection, user profiling

• Broad spectrum insight into current (private) market through consistent methodology and taxonomy

• Common qualitative approach of CS in a variety of sectors

• Multicriteria mapping of European CS providers; segmented qualitative demand analysis

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Thank you

MArket Research for a Climate services

Observatory

http://marco-h2020.eu/ http://eu-macs.eu/