Assessing Consumer Preference of Sedans

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What is a sedan ?

Indian automobile industry

Objectives of study

Research design

Data analysis and interpretation

Hypothesis

Results and Findings

Limitations of study

Conclusions


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Sedan is a passenger car in a configuration with A, B and C pillars and principalvolumes articulated in separate compartments forengine, passenger and cargo.

Several versions of the body style exist, including, nine-door.

A sedan seats four or more people and has a fixedroof that is up to the rear


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In February 2009, monthly sales of passenger cars in Indiaexceeded and has since grown rapidly to arecord monthly high of in October 2009.

From 2003 to 2010, car sales in India have progressed at a

India's passenger car and commercial vehicle manufacturingindustry is the , with an annualproduction of more than in 2010.

As of 2010, India is home to vehicles There is a for automobiles in the coming years.


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Price category of consumers. Income of the consumer.

Features in the car that they look for.

Safety standard. Finance facility they majority of customers

likely to use.

Service at the dealership.


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Descriptive type

Primary Data : Questionnaires

Secondary Data : Internet search engines andjournals.

Data Analysis: Through MS Excel


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Survey Method

Questionnaire

Close-Ended endedquestions .

Consumers who have carwithin range of 5 to 8 lacks.

:150


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Male

Female

62 %38 %

The majority of the respondents are males.

Data Analysis & Interpretation


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0

5

10

15

20

25

30

Majority are buying because of disposable income

The second reason is increase in family size and also lifestyle andpersonality.


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0

10

20

30

40

50

60

under 5 lakh 5 to 6 6 to 7 7 & above

The majority of respondents lie in 5 to 6 and 6 to 7 lakh incomecategory.

So they are able to afford the sedan car.


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yes

no

81 %

19 %

So as majority of the cars falls within the range of 5 to 8 lakhs therespondents say that of them someone bought a car in thisrange.This is a .


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0

20

40

60

80

100

120

140

excellent good average poor terrible

As per the data most of the consumers areof the car.There are none who have poor or terrible feeling.


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0

10

20

30

40

50

60

70

80

90

100

extremely

satisfied

very satisfied neutral very dissatisfied extremely

disssatisfied

of customers either extremely satisfied or very satisfied withthe service.


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0

10

20

30

40

50

60

70

80

90

All resolved Some resolved None resolved

of customers have their problems resolved but still many feeltheir complains are being heard .


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0

5

10

15

20

25

30

35

40

45

50

routine

maintenance

(1)

body shop

repairs(2)

service

repairs(3)

warranty

covered

repairs(4)

1 & 2 1,2,3,4 3 & 4

The major mass of customers go in for just and.

Few go in for all types of services offered.


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0

10

20

30

40

50

60

Location quality cost effective quick service location &

quality

As per the data available the reasons for service isand the .The consumers are willing to have the rather price of it.


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0

10

20

30

40

50

60

70

80

Definitely recommend recommend maybe not recommend definitely not

recommend

It seems that customers are happy with their car so they wouldrecommend to others. plays an important role.


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0

10

20

30

40

50

60

70

very likely likely not sure unlikely very unlikely

The customers seems to be and wouldlikely buy in same brand.


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0

5

10

15

20

25

30

35

40

luxury

features(1)

customer

service(2)

brand

popularity(3)

value for

money(4)

safety

features(5)

car

styling(6)

3 & 4 1, 5 & 6 1,2,3,4,5,&6

As per the data customers look for and value for.

These two have the majority of response.


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0

10

20

30

40

50

60

Daily use(1) During

weekends(2)

highway

commuting(3)

off roading(4) 2 & 3 1 & 2

47 of the respondents say that they use the car for daily use.56 say they use daily and also on weekends. of all respondents use it daily and on weekends.


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0

10

20

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40

50

60

70

most definitely definitely maybe not much least interested

77 % Customers seem to aware of technical specifications and look forit while buying the car.


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0

20

40

60

80

100

120


As the petrol and diesel prices are constantly rising, all consider itwhile buying the car.


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0

10

20

30

40

50

60

70

80

most definitely definitely maybe not much least interested

50 % of the respondents definitely ask for the discounts and freeaccessories while buying.


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0

10

20

30

40

50

60

cash auto loan post dated cheques ECS

of the respondents prefer auto loan option for buying their car.

This the easy option so consumer it,


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0

10

20

30

40

50

60

70

80


More than 60 % say that they consider the resale value while buying thecar.


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0

10

20

30

40

50

60

Feb- March Diwali Nov - Dec Birthdays/Anniversary no specific date

The year end sales is the most because prices are slashed by

manufacturers.Diwali is also important time due to religious perception of a goodbeginning.


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H0: The income of person is dependent to selection of sedan car

H1: The income of person is independent to selection of sedan car

INCOME YES NO TOTAL

Under 5 lacs 12 16 28

5-6 lacs 16 26 42

6-7 lacs 14 36 50

7 lacs & above 8 22 30

Total 50 100 150


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OBSERVED EXPECTED(O E)

2VALUE (O)

VALUE (E)

12 9 9 116 14 4 0.28614 17 9 0.529

8 10 4 0.416 19 9 0.47326 28 4 0.14236 33 9 0.27222 20 4 0.2

TOTAL 3.302The calculated value of 2 = 3.302

Now, at 5% level of significance,

2

(0.05, 3) = 7.814

Since 2 2 so we cannotreject the null hypothesis and conclude that


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Males take the majority of the decisions. The increase of

are the major causesfor buying of the car

Families who are earning 5 to 7 lakhs p.a. arethe major buyers.

Most cars fall into 5 to 8 lakhs category

segment. Customers who have bought the car are


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Customers are happy with the services at thedealership.

Majority of the customers go in for routineservice of car.

Customers are happy so they will recommendthe car to friends and relatives.

Customers are aware about technical

specifications of the car. While buying customers ask for freebees like

accessories.


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Research was carried out only for Ahmedabad cityso the scope of the research becomes verynarrow

Sample size of 150 is also a limitation to study.

Differences in Psychological behaviour ofindividuals during research also imposeslimitation.

Unwillingness on the part of some car owners toparticipate and aid the research.


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Increase in disposable income & changinglifestyle key factors for growth in sedancategory.

G.D.P of a country has a direct relation with

sedan car sales. Improved infrastructure and finance facility

helps in sedan car sales.

Word of mouth plays a very important role in

deciding purchase of car. A customer who is happy with the car quality

& service will become a loyal customer.


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Customers who buy sedan cars also wanttheir car to give best mileage in the category

This has forced manufacturers to work ontechnology which can increase the fuelefficiency.

Customers who buy sedan cars look for bothbrand popularity & value for money.


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Assessing Consumer Preference of Sedans

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