•Asian Paints is India's largest paint company and ranks amongst the top ten decorative coatings companies in the world.

•Asian Paints leads in every segment in the Decorative Coatings.

•Demand for decorative paints was good nearly throughout the year and in most parts of the country.–While Southern region of the country continues to do very well, the exceptions were Delhi and North East region.

•All segments of Decorative India had double digit growth.

• Excellent growth in all wall finish products.–Impressive growth recorded by interior and exterior emulsions • Service approximately 18000 dealers (retailers) in India Order intensive ~ 1.5 million orders – Retail

• In India we have 7 paint manufacturing plants 23 outside processing centers 2 chemical manufacturing plants 6 warehouses 90 sales locations

Employs 4000 people for India operations

•Asian Paints is the second Largest player in Industrial Coatings

•Sales for automotive JV (APPG) increased by 23%.–Both OE and refinish segment performed well.–Acquired the advanced refinish business of ICI India for Rs. 520 million.

•APPG is now the largest player in the auto-refinish segment.

•Sales for the powder coatings business increased by 22.3 % to Rs. 477 million.

•The other industrial coatings business which is part of the standalone company grew by over 20 %

–The company is now the second largest in protective coatings and the largest player in Road Markings.

–Exclusive manufacturing facility for industrial coatings commissioned near Mumbai.

• More than 3000 OE customers in Industrial coatings.

• We service ~ 6000 SKU’s

• Asian Paints Home Solutions is a professional painting service offered by Asian Paints Limited.

• The service was initiated in Hyderabad during the year 2000 and currently is available in 18 cities all over India - Ahmedabad, Bangalore, Baroda, Chandigarh, Chennai, Coimbatore, Cochin, Delhi, Hyderabad, Jaipur, Kolkata, Mumbai, NCR and Pune etc.

• Till date more than 55,000 customers have

availed the service and experienced a delightful

painting service.

• 8500 Colors World now installed in the country.

Introduction

Asian Paints Home Solutions is an attempt to provide a hassle-free painting experience for residential consumers, delivering convenience

as also quality through and end-to-end solution model.

Core Objective for APHS• To provide consumers a ONE STOP painting solution

– To offer ‘unique signature look’ to homes.

– ‘Delivery arm’ for all direct consumer propositions.• Transforming Asian Paints from a products oriented business to a

services oriented business.

– To build a strong ‘service brand’• Create competitive barriers in ‘direct to consumer’ segment.

Objectives

Why?• Genesis in the Asian Paints Helpline• Opportunity

– Labor cost of painting a house = Cost of paint material• Build Asian paints brand image and link it with Home Décor

What is it ?• Asian Paints undertakes the end-to-end job of painting a house• Operates through a franchise – Home Solutions Service Provider

(HSSP)• Operates under brand – Home Solutions• With a slew of new products (texture finishes, designer finishes), Home

Solutions is perfect platform to ensure quality product

• The rates offered are priced scientifically keeping in mind the recommended painting systems desirable for a high quality of finish.

The advantages of going with Asian Paints Home Solutions service are:

Hassle free painting service from a trusted brand name as Asian Paints. Proper evaluation of site done before starting the painting job. Suggesting right product post site evaluation. Wide choice of specialty themes and finishes. Professional colour consultancy. Transparency in measurement. Covering & masking of household items. Regular site supervision by Relationship Associate. Post painting cleaning work done.

Advantages

Offerings

Asian Paints Home Solutions offers exciting Chalkboard and Glow themes in the Kids World range.

Kids room

Asian Paints Home Solutions offers Wall Fashion Designs to make your home trendy and contemporary.

Wall Fashion Designs

Serenity & Flower Power

Summer Bloom & Star Dust

Royale Play is a collection of innovative and ready to use special effect finishes for interior walls, comprising a range of special effects.

Asian Paints Home Solutions offers a wide range of Wood Finishes, available in high performance Opaque and Clear wood finishes, to enhance the beauty and aesthetics of your furniture.

Wood Finish

With Asian Paints Home Solutions you can be confident that you can get that Unique look for your interior walls .

Interior

• To protect the exterior walls of your house from extreme weather conditions Asian Paints Home solutions offers you Apex Ultima.

• Apex Ultima is designed with a unique Dirt Pick Up Resistant (DPUR) property. It prevents dust from settling on the wall surface and thereby retains the initial beauty.

EXTERIORS

Product

• Hassle free painting service

Marketing mix of Asian paints home solutions

Price

• According to dimensions of exteriors/interiors

• Single payment

Promotion

• Internet• POP displays• Posters and sign-boards outside furniture and paint market• “Free wall theme for kids room”

“Colour Week Wall Fashion”

Place

• National toll free number

•Service at your home.

Extended Marketing Mix

People

• Skilled & trained painters by Asian Paints Painters Academy.

Physical Evidence

• 1 yr Warranty certificate - you get a one year warranty on the painted surface.

INTRODUCTION CONTD/-Process

“HAR GHAR KUCH KEHTA HAI”

Asian Paints Home Solutions is the world’s first painting service. Once you become a Home Solutions customer you can just sit back and relax because we will take over the complete job of painting your home from start to a smooth finish. Remove the pain out of painting. Call for Asian Paints Home Solutions today!

Conclusion

Thank you