Assembling Great Digital Experiences
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1 Dream It. Drupal It. Digital FTSE350 Masterclass London, 3rd March 2014 Assembling Great Digital Experiences
description
Acquia presentation from the FTSE350 Digital Masterclass held at the Century Club in London on 3rd March 2014
Transcript of Assembling Great Digital Experiences
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Dream It. Drupal It.
Digital FTSE350 Masterclass London, 3rd March 2014
Assembling Great Digital Experiences
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Application Development
Experience Delivery
The path to digital innovation: !Digital Lifecycle Management!
THE VORTEX • Ever-expanding channels and
devices • Pace of delivery trumps all • Content and digital engagement
technologies are converging • Reliable experience delivery is
critical
DLM!CMS Digital
Marketing
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Marketing automation"
User Generated
Content"
CONTENT COMMUNITY Email"
Analytics"
COMMERCE
DAM"
CRM"
Personalisation"
Assembling Great Digital Experiences!
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“Web Experience Management”
- Oracle
“Online Channel Optimisation”
- Gartner
“Customer Experience Management”
- Adobe
“Digital Experience Management”
- Forrester
Assembling Great Digital Experiences!
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Whatever :)
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Digital Experiences
GREAT Assembling
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Right place Right time
CONTEXT
Right content
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context = experience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
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context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
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Symantec Social CRM!
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Brit Awards!
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Timex in 2012: “These are our products.”!
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Timex in 2013: “This is your life.” !
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Shepherd Neame!
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Also Shepherd Neame!!
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Also Shepherd Neame!!
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Also Shepherd Neame!!
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300+! Warner Music Group artist "websites, 3 site templates, "total creative freedom
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300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about
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Unique digital experiences built on a "common Drupal platform – empower store managers to localise each store site 340
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13M! People accessed Olympic content through their mobile devices in 2012
What do you want to assemble?
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• Founder and CTO Dries Buytaert
• 400+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 19 billion+ requests/month on Acquia Cloud
• 775+ Partners
Acquia – Dream it. Drupal it.
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Dream It. Drupal It.
Assembling Great Digital Experiences
