Media Kit2020

DESIGN AND HOMEA S P I R E

About Us

Amy SneiderEDITOR IN CHIEF

ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in living.

It is a global guide to in-depth and varied views of beauty and shelter

that stirs imagination; that delights and inspires homeowners as well as

art and design doyens. Collaborating with emergent and eminent

architects, artisans, designers, developers and tastemakers, ASPIRE

creates captivating content that savors the subjects and transports with

stunning imagery and clever, thought-provoking writing. Through lush

and unique visuals and a fresh editorial lens, ASPIRE explores what is

new and undiscovered in art, interiors, design, culture, real estate,

travel and more. ASPIRE DESIGN AND HOME is an international

narrative and resource for all seeking the sublime.

Established MotifsDesignOur project features are carefully curated to showcase design and architecture that readers can’t find elsewhere.

ArchetypesFour leading designers join us in every issue to take over our editorial pages and discuss their favorite trends and finds in the design industry.

LifestyleDesign reaches every aspect of our lives, which is why we’re presenting travel, cuisine, book and art recommendations that tie into our readers' interests

RoundupsA collection of our favorite philosophies from leading design professionals,centered around a specific design element.

In the MarketGoodsFrom furniture to fixtures, our editors thoughtfully select each product highlighted in an issue of ASPIRE.

Amy Sneider is the founding editor of ASPIRE DESIGN

AND HOME Magazine. From its inception it was

important to Amy to work with emergent and eminent

architects, artisans, designers, developers and

tastemakers, to present a global guide to in-depth and

varied views of beauty and shelter that stirs

imagination. Under her artful direction the magazine

has grown exponentially, while never straying from its

foremost intentions. “ASPIRE represents quiet and

varied ideas of beauty and shelter,” says Amy. “We like

to savor the subjects and the images, with large

dedications to their art and talent, to create inspiring

conversations.”

TrendsIndividual themes like color and material unify the products and people we celebrate in each edition.

MakersRecurring columns like Dinner Guest and Expert Ease take a closer, more intimate, look at the artisans crafting the design industry’s favorite goods.

On the MarketReal EstateA spotlight on unique properties with captivating stories.

Editorial

The Editor

2020 EDITORIALCalendar

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ANNUAL BLACK + WHITE ISSUE

Annual Show House Issue

Commitment: Oct 15, 2020

Ad File Due Date: Oct 22,2020

Magazine On Sale: Dec 15, 2020

SHOW HOUSE ISSUETHE ASPIRE DESIGN AND HOME

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Commitment: Oct 25, 2020

Ad File Due: Nov 1, 2020

Magazine On Sale: Dec 5, 2020

Winter 2020-2021(Dec/Jan/Feb Distribution)

A S P I R E

DESIGN AND HOME

seeking the sublime

N A K E D + R A W

SU

MM

ER

20

20

Average Age 47Female 71% Male 29%

Married 68%College Degree 71%

Post Graduate Degree 32%Average net worth: $2,250,000

Average household income $375,000Average home value: $1,450,000

Percentage owning 2+ homes: 43%

Our Readers

Remodeling job: 75%Real estate purchase: 14%

Average amount spent on remodel: $225,000+Average spent on kitchen remodel: $190,000+Average spent on bathroom remodel: $56,000+

Average spent on architect/builder/contractor: $310,000+Average spent on home purchase: $1,700,000+

Where They Spend

Takes an action from reading: 80%Saves, earmarks or clips ads: 43%

Researches advertisers: 55%Researches a promoted product: 63%

Trust Factor

Read every issue: 62%Read 3 of 4 issues: 73%

Average time spent reading: 65 minutes

How They Engage

Demographics

ATLANTA

CHICAGO

DETROIT

PHILADELPHIA

NEW YORK

BOSTON

HOUSTON

LOS ANGELES

PALM BEACHFORT LAUDERDALEMIAMI

13.2%

BAY AREA 10.9%

4.9%

11.8%

2.8% 18.9%

3.2%

7.3%

TEXAS11%

9%

4.5%

INTERNATIONAL

4%

Distribution Breakdown

Subscribers& Direct Mail

84%

Showrooms& Events

8%

12%Newsstands

5% Realtors

Major Market % of Circulation

This summer, we’ll debut a fifth issue dedicated solely to the seven show houses we’ve produced across the country in 2019-2020;showcasing the incredible talents of the designers and shining a spotlight on the designers and shining a spotlight on the participating brands and sponsors. It promises to be a thoughtful curation of sumptuous design, architecture, craftsmanship, and landscapes.

SHOW HOUSE ISSUE

SHOW HOUSE ISSUE

IN HOMES EVERYWHERE 12/15/2020

THE ASPIRE DESIGN AND HOMEThe Show House Lineup

HERITAGE AT CLAREMONTBernardsville, NJAugust 2020

September 2020

ASPIRE HOUSE: McLEANMcLean, VA

2020

PASADENA SHOWCASE HOUSE FOR THE ARTSPasadena, California

JUNIOR LEAGUE OF DETROIT DESIGNERSHOW HOUSEDetroit, MISeptember 2020

ASPIRE HOUSE: PRINCETONPrinceton, NJOctober 2020

October, 2019

HIGH POINT DESIGNERS’ SHOW HOUSEHigh Point, NC

October, 2019

CHRISTOPHER KENNEDY SHOW HOUSETurlock, CA

ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in living.

Presenting exceptional in-person experiences worldwide is purposefully

and passionately woven into the very fabric of our mission. Because

connecting directly with our community enables us to further discover as

well as celebrate the sublime in living. To that end, we produce

meaningful live events that enlighten and encourage the creative spirit

within us all.

ASPIRE DESIGN TOUR offers a combination of cutting-edge educational and

networking events to design professionals and design enthusiasts across

the country. Collaborating with both regional and national fine home

design and furnishing brands, ASPIRE DESIGN TOUR delivers unique and

fully complimentary programming featuring prominent and highly

published designers, lifestyle experts and influencers. From panel

discussions and CEU courses to consumer incentives, ASPIRE DESIGN TOUR

offers something special for everyone seeking the sublime in living.

In person & OnlineASPIRE DESIGN TOUR

EARN CEUCREDITS

NETWORKING EVENTS

ENGAGINGWORKSHOPS

PANELDISCUSSIONS

ASPIRE DESIGN TOUR

Digital

160K+ 1.7M+ 21Average Monthy

VisitorsAverage Monthy

Page ViewsNumber of

Pages/Session

335K+ 71% 50%Average Monthy Social

Media ImpressionsAge 25-54 Age 25-44

aspiredesigntour.combridges design communities across the country

through the promotion and coverage of our ASPIRE

DESIGN TOUR programming. Each cutting-edge

educational and networking event starts here.

aspireshowhouse.com is a dedicated space for readers to explore ASPIRE

sponsored show houses. Designer profiles, exclusive

show house photography, and Shop The Show House

features highlight the unique talent and products that

go into each individual show house.

aspiredesignandhome.comalong with our presence across all major social media

platforms, allows us to interact with our highly

engaged audience on a daily basis. From international

design inspirations, to local makers’ stories, we’re

using our digital platform to meet the needs of all

design enthusiasts.

SPONSORED E-BLASTOne time e-blast including animage and text you’ve provided, linked to site

Average Open Rate: 22.43%Average Click Rate: 4.6%Opt-In Designer List: 41K+

National Distribution: $2,500

CUSTOM CONTENTIncludes text and images you’ve provided, at ASPIRE’s discretionincluded on the ASPIRE Home Page Carousel; plus one-timesharing across ASPIRE’s social media platforms.

Average Monthly Page Views:1.7M+Average Monthly Social Media Impressions: 335K+

One Time Post: $2,500

Unit Name Unit Size CostLeaderboard

Square Rectangle

Tall Rectangle

Facebook Post

Twitter Post

728 x 90

300 x 250

300 x 600

N/A

N/A

$22 (CPM)

$22 (CPM)

$28 (CPM)

$550 (Net Cost)

$550 (Net Cost)

Instagram Post

E-Newsletter Ad

Dedicated Eblast

Sponsored Blog Post

Sponsored Gallery

N/A

300 x 250

500 x 700

N/A

N/A

$550 (Net Cost)

$1,650 (Net Cost)

$4,400 (Net Cost)

$2,500 (Net Cost)

$3,000 (Net Cost)

SOURCEBOOKCompany listing including name, location, social media links, company overview,photo gallery and Google maps links

Monthly Page Views: 186,500

Annual Cost: $6,000

LOOKBOOKIncludes product title, description,photography, link to product site and one-time sharing on ASPIRE’s social meida

Monthly Page Views: 205,000

Single Post Cost: $600

Ad Size

National Ad Rates

1x 2x 4x

C2 & Page 1 (Spread)

* All rates listed are net

C4 Back Cover

C3 Inside Back Cover

2 Page Spread

Full Page

$28,350

$16,900

$15,500

$23,000

$13,300

$27,500

$16,200

$14,900

$22,500

$12,800

$26,800

$15,700

$14,300

$21,500

$12,300

AD Specifications

2 PAGE SPREADTEXT AREA

(1/2” TYPE SAFETY)

18.5” wide x 11.125” ht(INCLUDES 1/8” BLEED)

(PLEASE ALLOW FOR 1/2”TYPE SAFETY)

FULL PAGETEXTAREA

(1/2” TYPE SAFETY)

9.25” wide x 11.125” ht(INCLUDES 1/8” BLEED)

(PLEASE ALLOW FOR 1/2”TYPE SAFETY)

FULL PAGETEXTAREA

(NO BLEED)8” wide x 9.8” ht

Send your hi-resolution PDF file (up to 10 MGs) to:

Files larger than 10 MGs can be uploaded through our FTP site:

valerie@aspiremetro.com

aspireone.wetransfer.com

845-534-6110Any questions please call out Art Department:

There is a minumum $250 Alteration Fee for ads not providedper the above specifications.

PRINT-READY AD SUBMISSIONS

ALTERATION FEE