ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

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Transcript of ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

  • DOMAIN AUTHORITY + LINKING DOMAINS SNAPSHOT

    Metric*Vashi

    (www.vashi.com)77 Diamonds

    (www.77diamonds.com)Stevenstone

    (www.stevenstone.co.uk)Rare Pink

    (www.rarepink.com)

    Domain Authority 42 45 32 35

    Referring Domains 520 744 204 143

    Considering selected direct competitors, Vashi takes second place, both from the Domain Authority as well as Referring Domains perspective. 77 Diamonds have highest metrics, although there is only a 3 point difference in DA value between them and Vashi.

    * Both metrics were last updated in August 2015

    How to make friends and influence people

    Ratings & Reviews:ASO impact & leverage

    Thomas Petit,8fit

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    Ratings & Reviews

    ASO impact & leverage@Thomasbcn

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    @Thomasbcn

    http/twitter.com/thomasbcn

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    1. Why

    2. How

    The secret is in the stars

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    Huge impact on the 2 factors of ASO

    User perception (CRO)

    Ranking algorithm (SEO)

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    User perception

    https://blog.branch.io/click-to-install-conversion-rates

    http://info.apptentive.com/app-store-ratings-and-reviews

    https://sensortower.com/blog/ios-conversion-rates-a-closer-look-at-the-days/

    http://www.tune.com/blog/mobile-report-the-app-store-factors-your-users-really-care-about/

    Conversion

    80% of users viewing a

    listing dont install

    59% check reviews before downloads

    37% check reviews before IAP

    33% check reviews before updating

    Little/no influence for only 8%

    http://mobileleadersalliance.com/2015/06/17/the-ugly-truth-behind-facebooks-new-app-marketing-policy/http://mobileleadersalliance.com/2015/06/17/the-ugly-truth-behind-facebooks-new-app-marketing-policy/http://mobileleadersalliance.com/2015/06/17/the-ugly-truth-behind-facebooks-new-app-marketing-policy/http://mobileleadersalliance.com/2015/06/17/the-ugly-truth-behind-facebooks-new-app-marketing-policy/

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    iOS snippet

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    Android snippet

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    New Android snippet?

    http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/

    http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/

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    Ranking algorithm

    Rating volume is perhaps the best indicator of ranks,

    with a 2940% correlation, Alex Walz, Moz/Apptentive

    Ratings are more heavily weighted

    in Google Play's algorithm

    The higher an app is rated,

    the less its rank it likely to move in a 24-hour period

    The effect of reviews is more important than global

    downloads to improve keyword ranking @francescgo

    https://moz.com/blog/app-store-rankings-formula-deconstructed-in-5-mad-science-experiments

    https://moz.com/blog/app-store-rankings-formula-deconstructed-in-5-mad-science-experiments

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    Ranking algorithm: officially since 2013

    Reviews and ratings are a very strong signal for us

    Ankit Jain, Google Play

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    Bad rating?

    2 Apps among top100

    Can you guess which?

    https://play.google.com/store/apps/details?id=com.apple.movetoios

    https://play.google.com/store/apps/details?id=com.apple.movetoios

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    http://info.apptentive.com/app-store-ratings-and-reviews

    Ratings Impact

    http://info.apptentive.com/app-store-ratings-and-reviews

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    Ratings & Reviews figures

    App market: winner takes all

    1% devs, 53% of reviews

    0,1% 23%

    (2013 from 70m reviews)

    http://blog.appfigures.com/data-bits-less-than-one-percent-of-ios-app-developers-have-half-of-all-reviews/

    http://blog.appfigures.com/data-bits-less-than-one-percent-of-ios-app-developers-have-half-of-all-reviews/

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    Ratings average

    https://sensortower.com/blog/positivity-abounds-global-trends-in-app-rating-sentiment/

    https://sensortower.com/blog/positivity-abounds-global-trends-in-app-rating-sentiment/

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    Ratings & Reviews: % of users

    0,5%

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    Apple/Google Featuring

    http://blog.appbot.co/featured-apps-the-influence-of-star-rating-price-age-category//

    http://blog.appbot.co/featured-apps-the-influence-of-star-rating-price-age-category/

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    Users are radical

    52% post only positive

    5% post only negative

    http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/

    Problems with App Store reviews

    http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/

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    http://info.apptentive.com/app-store-ratings-and-reviews

    http://www.smartappmarketer.com/developers-struggle-get-app-ratings-reviews-apple-app-store/ /

    Review process is painful

    http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/

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    1. Why

    2. How

    Leverage reviews

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    1. Beg?

    http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/

    http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/

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    2. Dont intrude

    http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews

    http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews

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    3. Integrate to limit intrusion

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    4. Filter

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    4. Filter

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    Review filter: the Circa loop

    https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

    https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

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    Filter outcome

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    Review filter: Musi

    https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

    https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

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    4. Answer / contact

    https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b

    Google Play answers

    iOS: Convert negative reviews to positive

    https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b

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    http://appbot.co

    http://appbot.co/

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    http://appbot.co

    https://launchkit.io/reviews/

    https://tapstream.com/review-bar/

    http://www.apptamin.com/blog/review-mining/

    https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mining

    http://appbot.co/http://appbot.co/https://tapstream.com/review-bar/http://www.apptamin.com/blog/review-mining/https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mininghttps://sensortower.com/

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    The 8fit way

    Find out

    go.8fit.com/twpin

    http://go.8fit.com/twpin

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    https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink

    Reviewers Lookalikes

    Reviews hack-quisition

    https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink

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    Black hat ASO?

    https://www.simform.com/blog/top-ways-to-request-app-rating-and-review

    https://www.simform.com/blog/top-ways-to-request-app-rating-and-review

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    Hard-working App Store ranking manipulation employee.

    http://weibo.com/1652811601/C2Ac4hGw4?type=comment

    Black hat ASO?

    http://weibo.com/1652811601/C2Ac4hGw4?type=comment

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    http://weibo.com/1652811601/C2Ac4hGw4?type=comment

    Black hat ASO?

    http://weibo.com/1652811601/C2Ac4hGw4?type=comment

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    http://zachwill.com/flappy-bird/

    https://twitter.com/Thomasbcn/status/430336588426772480

    http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store

    Black hat ASO?

    Flappy birds: 700k US reviews in 30 days

    Candy Crush: 400k US reviews in 18 months

    45k CA reviews, top Apps with 5K

    http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-storehttp://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store

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    https://sensortower.com/blog/meet-the-fakers-profiles-of-suspected-fake-apple-app-store-user-accounts

    Meet the fake reviewers

    https://sensortower.com/blog/meet-the-fakers-profiles-of-suspected-fake-apple-app-store-user-accounts

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    Neglect

    Interrupt

    Ask on first launch

    Ask for 5 stars

    Incentivize

    Buy

    @thomasbcn

    Ask, at the right time, to the right users

    Filter

    Monitor

    Answer

    Mine

    Listen

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    @Thomasbcn