Asly (Genuine)Global Forum

Innovation and Technology Entrepreneurship

East London, South Africa

May, 2013

Summary• Asly is a service to authenticate goods and make

sure they are GENUINE• Falsification of goods is higher than ever leading to

life threats and economical damage• The service is up and running now

The Business Problem

is injured or died in car accident every quarter hourIn Arab countries

The Arab region is leading the world in car accidents with 25B$ yearly losses

One person

40% of traffic accidents in Egypt are due to counterfeited brake pads leading to 30K death and injuries

Why should customers care ?

Why should customers care ?41 Billion RSA losses in Saudi due to counterfeited goods

Egypt is among the first countries in the world when it comes to counterfeited car spare parts

100 K falsified car spare parts in UAE markets

Medicine Falsification

• 700,000 Die every year in Africa due to falsified medicine

Minister of Health: 20% of medicine is falsified in Egypt

Saudi market is bleeding 40% due to counterfeited medicine

The Solution

Customer will scratch the code and send it as SMS to the short code

On the Box there is a scratch code

The customer receives a message confirming genuinely

products only

What customer receives

Value for CustomersMoney saving

For Business

Life saving

For Consumers

Business Model

• The code price will be 20 Cents $ for manufactures• SMS will be priced at 15 cents for consumers (this is the price to

cover the return message)

Potential Customers

Potential Partners

Technical Advantage

Asly developed a secure encrypted algorithm for the

codes protection and tracking

Competition

1- Security printing and watermarks

2- Similar services provided by manufactures outside the region

• Easy to forge • Not local• Another language• Expensive for multinational

3- M-pedigree is a provider of the service in Sub-Sahara Africa (Ghana and Nigeria)

Sales & Marketing

The Team

Mohamed HalCMO

•Marketing specialest•4 yrs. Exp

Mohamed AAL-MoghneyCTO

•SMS gateways Programmer

•8 yrs. Experience

Tamer AhmedCEO

•PMP certified•17 yrs. Experience

•Founded 2 businesses

Top 10 entrepreneurs in GIST

Trial with Bticino/Legrand

Scratch code on the Cartoon Box is registered for

Distributors identification

Wholesalers can scratch

code from the big box and

send it to get points

Retailers scratch the

code from the small box

Legrand complete tracking systems

Road map

Wearable computers

GenuineSee video of productionCalories 150

Financials

2013 2014 2015

Companies 4 10 20

Codes issued 3 M 8 M 15 M

Consumers 20 K 70 K 150 K

SMS 60 K 200 K 500 K

Revenue 450K $ 870K $ 1.1M $

Operation Costs 560K $ 530K $ 765K $

What do we need

• 3 Board advisors– Pharmaceutical, Automotive, Security

• Connections with potential partners• Recommendations about the business and

raising fund

Organization Chart

Thank YouQ&A