AskVC: How do Britons feel about the 2012 economy?
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AskVC: What do the British feel about the economy in 2012? AskVC is a free service. Questions shouted out on Twitter, using the #AskVC hashtag, are reviewed and the winners asked as part of Vision Critical’s UK omnibus. This question was asked 4 th – 5 th January, 2012, with a base just over 2000 people. If you’d like to know more about Vision Critical’s omnibus or online field services please contact [email protected].
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AskVC asked: What do the British feel about the economy in 2012?
Transcript of AskVC: How do Britons feel about the 2012 economy?
AskVC: What do the British feel about the economy in 2012?AskVC is a free service. Questions shouted out on Twitter, using the #AskVC hashtag, are reviewed and the winners asked as part of Vision Critical’s UK omnibus.
This question was asked 4th – 5th January, 2012, with a base just over 2000 people. If you’d like to know more about Vision Critical’s omnibus or online field services please contact [email protected].
New research from Vision Critical suggests that people are worried regarding the economic climate in the UK for 2012.
Vision Critical surveyed a representative sample of 2,016 UK adults to understand the public’s view regarding their own financial situation as well as that of the UK as a whole.
Just over half of the people surveyed (53%) say the country’s employment and economic activity will worsen in 2012, with just 9% saying 2012 will be better than 2011. As is usually the case, people are slightly more optimistic about their own financial situation, but even so, 37% say they expect to be personally worse off in 2012, with just 15% expecting to be better off.
Where the worries are greatest:• The older the respondents, the more worried they are. Two-thirds (66%) of those aged 55+
say the country’s employment and economic situation will deteriorate in 2012 and 45% say their own financial circumstance will worsen in 2012.
• Those living outside London are more worried than those in London, with 55% of those outside London saying the country’s employment and economic circumstance will worsen in 2012, compared to 40% of those in London.
• Women are more slightly more worried than men. 55% of women saying that the UK’s employment and economic situation will worsen in 2012 compared to 50% of men.
Many British citizens fear what 2012 has in store for them!
Q. Thinking about your own financial circumstances, do you think that 2012 is going to be better, worse, or about the same as 2011?Q Thinking about the UK, for example employment and economic activity , how do you think about 2012 is going to? See Appendix for details of question format
Will 2012 be better (+) or worse (-) ?
18 to 34 35 to 54 55 plus
+2%
-25%
-37%
-21%
-46%
-61%
By Age
Me in 2012 The UK in 2012
-22%
-44%
Me in 2012 The UK in 2012
Total
The two charts above look at the net views of 2012, showing the % who think 2012 will be worse (for themselves and for the whole UK) subtracted from the % who think 2012 will be better. For example, 9% of people said that 2012 would be better for the UK, 53% said it would be worse, which produces a net score of -44%.
Appendix
Data Tables
Single choice button question format
Q. Thinking about your own financial circumstances, do you think that 2012 is going to be better, worse, or about the same as 2011?See Appendix for details of question format
TotalAge Gender Social Grade
18-34 35-54 55+ Male Female ABC1 C2DEBASE: All
Respondents 2016 568 727 721 977 1039 1029 987BASE:
UNWEIGHTED 2016 602 692 722 1037 979 1008 1008
Better 309 146 107 56 189 119 170 139
15% 26% 15% 8% 19% 11% 16% 14%
About the same 962 288 330 344 439 523 505 457
48% 51% 45% 48% 45% 50% 49% 46%
Worse 745 134 290 322 349 397 354 391
37% 24% 40% 45% 36% 38% 34% 40%
Net -22% 2% -25% -37% -16% -27% -18% -25%
Q. Thinking about your own financial circumstances, do you think that 2012 is going to be better, worse, or about the same as 2011?See Appendix for details of question format
Total
Region
LondonRest of South
Midlands/ Wales North Scotland
BASE: All Respondents 2016 256 651 433 497 179
BASE: UNWEIGHTED 2016 278 656 431 478 173
Better 309 50 101 60 68 29
15% 19% 16% 14% 14% 16%
About the same 962 127 301 211 241 82
48% 50% 46% 49% 49% 46%
Worse 745 79 248 162 188 68
37% 31% 38% 37% 38% 38%
Net -22% -12% -23% -23% -24% -22%
Q. Thinking about the UK, for example employment and economic activity , how do you think about 2012 is going to?See Appendix for details of question format
TotalAge Gender Social Grade
18-34 35-54 55+ Male Female ABC1 C2DEBASE: All
Respondents 2016 568 727 721 977 1039 1029 987BASE:
UNWEIGHTED 2016 602 692 722 1037 979 1008 1008
Better 309 82 54 36 118 54 100 73
15% 14% 7% 5% 12% 5% 10% 7%
About the same 962 285 287 207 366 413 407 372
48% 50% 39% 29% 37% 40% 40% 38%
Worse 745 201 386 478 493 571 522 542
37% 35% 53% 66% 50% 55% 51% 55%
Net -44% -21% -46% -61% -38% -50% -41% -48%
Q. Thinking about the UK, for example employment and economic activity , how do you think about 2012 is going to?See Appendix for details of question format
Total
Region
LondonRest of South
Midlands/ Wales North Scotland
BASE: All Respondents 2016 256 651 433 497 179
BASE: UNWEIGHTED 2016 278 656 431 478 173
Better 172 35 52 31 37 17
9% 14% 8% 7% 7% 9%
About the same 779 119 257 172 175 56
39% 47% 40% 40% 35% 31%
Worse 1065 102 341 230 285 107
53% 40% 52% 53% 57% 60%
Net -44% -26% -44% -46% -50% -50%
Single choice button question format
