Ask the Expert - Middleton Chamber of Commerce
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Transcript of Ask the Expert - Middleton Chamber of Commerce
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Social Media: LinkedIn II
Using LinkedIn in Real Life
Wendysoucie.com & jpcullen.com
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Agenda
• LinkedIn profile attributes you must have• Using advanced search functions to find clients
and business partners • The POWER of joining groups • Top 10 Quick Tips • Real Examples• Best Resources
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Quick Poll -LinkedIn Users
Top features: Groups (93%), people search, company search, network updates (74%)
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for the best networking results.
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved4
standout
Make your social media profile
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Before you connect
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved5
The Profile Is:– Your Identity on LinkedIn
MARKETING-ORIENTED Focused KEYWORDS Attract others
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Profile must have’s
• Headline
• Summary
• Keywords
• Recommendations
Personal Branding
Company Branding
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Header/Headline
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Your sound bite – 120 characters avail.– Use advanced search
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Advanced Search
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved8
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Public Profile Top Area
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Summary of information
Website(s)
Create a Personalized Public Profile URL
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Experience and Education The Past
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 10
Experience− What the company does− Who you sell/sold to− Where you provide your
services− Your role
Education
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Additional Information
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved11
Websites- Customize!
Interests- use commas
Groups and Associations- use commas
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Advanced strategies
• Search friendly profile
• Applications
• Network growth
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Summary and SpecialtiesPast and Future
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 13
Summary Section (most important for search)
– State your perfect client– Industries– Locations, territory– Encourage what?
Specialties Subsection
– Commas important
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Slideshare.net
• Create slide set for your brochure
• Add application to LinkedIn profile
• Note: if posting online, make sure you clean up – Copyrights
– Images
– Attribution
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
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Slideshare.net
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Find prospects
• Browse networks
• Viewers of this profile also viewed
• Join groups where customer are members
• Review company profiles of customers
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
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Groups
• Look for super groups– to expand network and geography
• Be an Expert– Answer questions
– Share knowledge and news
• Watch discussions
• Geography is important
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
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Top Groups on LinkedIn
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Answer questions
• What does answering questions get you.
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
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Reality Check• Status update
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Status /Network Update Ideas
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved21
• Link to recent blog posts - others (60%) and yours (40%)• Link to a newsworthy web posting or news item• Provide a great “quote of the day”• Offer a brief piece of advice• Suggest a great YouTube video• Invite people to connect with you on Twitter/Facebook• Share an important announcement• A link to an article in which YOU were quoted• Update contacts on recent results and key activities• Share some of your volunteer/civic activities
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Top Tips Summary
• Use event function to target people to meet• Use URL shortener (bit.ly best features)• Summary – perfect customer• Include region / territory in specialties• Answer questions in groups• Contact group managers• Organize live event for group• Teach a few clients on LinkedIn use
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Real Examples
• Promotion of event
• Getting face to face meetings
• Getting access to decision makers for RFP
• Expansion into larger regions – international
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Best LinkedIn Resources
• Books– Rock the World – Mike Oneil (Newest)
– How to Really use LinkedIn – Jan Vermeiren
– Now I’m on linkedin now what Jason Alba
– LinkedIn for Dummies
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Blogs
• LinkedIn - http://blog.linkedin.com• Integrated Alliances
http://www.integratedalliances.com/blog• Jason Alba http://jasonalba.com/blog/• LinkedIn Strategies
http://www.linkedintomarketing.com/blog• Interactive Insights Grouphttp://www.interactiveinsightsgroup.com/blog
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• Hashtags– #linkedin
– #iasocialmedia
– #in
– #smbmad
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Local LinkedIn Groups
• Local– Linked n Middleton
– Business Connections of Greater Madison
– Social Media Breakfast – Madison
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Kevin Hickman, CPSM
• www.jpcullen.com
• 608-757-6794
• www.linkedin.com/in/kevinhickman
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Wendy Soucie
• www.wendysoucie.com
• www.Xeesm.com/wendysoucie
• 608-225-1985
• www.linkedin.com/in/wendysoucie