ASIA'S LEADING FOOD & HOSPITALITY TRADESHOW€¦ · Strong Industry Support & Extensive Promotions...
Transcript of ASIA'S LEADING FOOD & HOSPITALITY TRADESHOW€¦ · Strong Industry Support & Extensive Promotions...
Organiser:
2019MAY 7-10HONG KONG CONVENTION &EXHIBITION CENTRE
ASIA'S LEADING FOOD & HOSPITALITY TRADESHOW
The Best Just Got Better
HOFEX 2019 – the 18th International Exhibition for
Food & Drink, Hotel, Restaurant & Foodservice
Equipment, Supplies & Services is a biennial
tradeshow that bridges many series of important
businesses and opportunities between the East and
the West in the heart of Asia – Hong Kong.
From May 7 – 10, 2019 at the Hong Kong Convention
and Exhibition Centre, over 2,660 international
exhibitors from 74 exhibiting countries and regions
will present an extensive range of food & beverage,
coffee, wine & spirits, innovative equipment &
hospitality technologies in 15 exhibition halls
spanning across 66,000m².
An expected 45,000 trade buyers from 86 visiting
countries and regions will experience an unparalleled
fete for all things about food and hospitality. A
phenomenal tradeshow that no one should miss!
Why go through Hong Kong?
• World’s most competitive and freest economy
• No. 4 Asian city with most Michelin stars
• Unrivalled location at the heart of Asia’s high-growth economies, reaching half of the world’s population within 5 hours
• Low and simple tax regime, no foreign exchange controls
• Long-established rule of law and independent judiciary
• World-class logistics and transportation infrastructure for efficient and low-cost deliveries
HOFEX 2017 Facts & Figures: Exhibitors
78%International Local
22%
Countries & Regions74
2,661Exhibitors
National Pavilions46
66,000m²Exhibiting Area
A Global Event for Food Traders
National Pavilions at HOFEX 2017:
Australia
Austria
Belarus
Belgium
China
Cyprus
Denmark
Finland
France
Georgia
Germany
Greece
Hungary
India
Indonesia
Ireland
Italy
Japan
Korea
Latvia
Macao
Malaysia
New Zealand
Peru
Poland
Portugal
Scotland
Singapore
South Africa
Spain
Sri-Lanka
Sweden
Taiwan Region
Thailand
Turkey
UK
USA
“Exhibitors who came along with TAITRA were
impressed by the scale and quality of HOFEX 2017.
We were able to meet with lots of potential buyers
and since then we have been looking forward to
joining the next edition.”
“Meat @ HOFEX has opened with a real buzz and it’s
fantastic! We have made some good leads and
spoke to some really important decision makers from
the region. We are looking forward to exhibiting at
HOFEX 2019 already!”
Ms. Michelle Wu, Manager, Food Marketing Section,
Strategic Marketing Department,
Taiwan External Trade Development Council (TAITRA)
Mr. Romeo Alfonso, Managing Director,
Sutherland Gastronomy
“ProWine Asia has made the right decision to
launch one of its episodes in Hong Kong and be as
part of HOFEX - the best F&B tradeshows in Asia.
We are thankful to meet with many new suppliers
and to find new ideas for future industry
development.”
Mr. Nelson Chow, Chairman, Hong Kong Sommelier Association
“This is already the fifth time we are visiting HOFEX
and it just grows bigger and bigger every edition! Very
impressed with the national pavilions this year with a
lot of fascinating new groups and new products.
Can’t wait for the next edition!”
Asia's Best Female Chef 2017 - Ms May Chow, Director, Little Bao
Geographic Breakdown
Americas: 250 Europe: 465
Oceania: 321
Key Visiting Companies
• BreadTalk Group
• Cathay Pacific Airways
• Circle K Convenience Store
• CitySuper
• Dining Concepts
• Dorsett Hospitality International
• Four Seasons Hotels and Resorts
• Gate Gourmet
• Hong Kong Disneyland
• Hong Kong Jockey Club
• Jebsen Group
• Kerry Properties
• King Parrot Group
• Mandarin Oriental Hotel Group
• Maxim's Group
• NISSIN Foods Group
Top 10 Countries / Regions
• Hong Kong SAR
• China
• Macao
• Taiwan Region
HOFEX 2017 Facts & Figures: Visitors
31%International Local
69%
Countries & Regions8639,060
Visitors
High-Profile Buyers within your reach
Importer / Distributor / Wholesaler
Foodservice / Institutional catering (Contract / Airline / Rail)
Restaurant / Bistro / Fast Food / Take Away
Hotel / Serviced Apartment / Resort / Attractions / Theme Park
Manufacturer / Supplier
Café / Coffee Shop
Consultancy / F&B & Hospitality Management Service / R&D
Bar / Entertainment / Night Club / Pub
Others (Logistic / Media etc.)
Bakery / Sweets / Confectionery
Supermarket / Convenient Store / Grocery Store / Department Store
Wine / Alcohol Drinks / Wine & Spirits Related Equipment & Accessories
Health / Organic / Specialty Food
Academic Training Institute / Hospitality Schools
Clubhouse / Country Club / Sport & Recreation Club / SPA & Wellness
IT / Telecommunications / Data Management / Safety & Security
Design / Furnishing
Associations / Government Agency
Vineyard / Wine Producer
Fishery
Airline / Cruise Line / Rail / Airport / Terminal
Property Development & Management
Nature of Business
8,750
4,825
4,014
3,164
2,394
2,379
2,126
1,675
1,501
1,413
989
936
867
607
587
574
480
441
385
338
316
299
Quantity
Food & Drinks
Wine / Spirits / Beer
Coffee & Tea
Foodservice Equipment
Meat
Bakery Equipment & Ingredients
Hospitality Technology
Hospitality Design & Supplies
Industry Services
Other
20,564
12,391
9,659
9,103
8,526
7,906
4,659
2,991
1,893
568
Product Interest*
• Hong Kong SAR 27,036
• China 6,683
• Macao 1,341
• The Philippines 524
• Taiwan Region 705
• Vietnam 63
• Korea 327
Asia: 37,872
• Japan 200
• Thailand 213
• Malaysia 284
• Singapore 274
• Indonesia 113
• Other 109
• PARKnSHOP (HK) Ltd
• Starbucks Coffee Asia Pacific Limited
• Swire Properties Ltd
• TESCO China
• The Dairy Farm Group
• The CLP Group
• Unilever
• Walmart China
and more…
• The Philippines
• Korea
• Australia
• Malaysia
• Singapore
• Thailand
Owner / Proprietor / President / CEO / General Manager
Business Development / Sales / Marketing
Merchandising & Purchasing / Buyer
F&B / Catering Management / Consultant
Executive Chef / Chef / Cook
I.T / Technology / Account /Financial Controller
Executive Steward / Kitchen Operations / Management / F&B Manager
Academia / Project Management / Research & Development
Media / Others
Executive Pastry Chef / Patissier / Baker
Customer Services / Front Office
Barista / Coffee Roasters
Energy Saving / Facility & Property Management / Safety & Security
Architect / Design / Interior Design / Visual Display
Bartender / Brewer / Mixologist / Sommelier
Logistic / Product & Inventory
Quality Audit / Control
Housekeeping
Investor / Wine Broker
Dietitian / Nutritionist / Food Technologist
Recreation / Entertainment / Spa / Resorts
10,071
7,101
5,175
3,257
2,419
2,316
1,723
1,194
926
883
851
532
478
413
384
372
266
227
206
149
117
Buyer's Job Function
Buyer’s Profile
* Analysis of "Product Interest" has multiple responses from visitors.
Hall 3
Bean2Cup@ HOFEX
• Coffee Bean / Powder
• Disposable Cups
• Espresso machine & Barista Equipment
• Roasting Machines
• Specialty / Blend / Instant Coffee
• Tea Leaves
Bakery & Confectionery @ HOFEX
• Bakery & Confectionery – End Products
• Bakery & Confectionery – Equipment & Supplies
• Ice Cream / Gelato / Sorbet
• Icing / Cake Decorations
• Ingredients / Essences / Agents
• Packaging Solutions
Meat @ HOFEX
• Frozen, Chilled and
Processed Meat
• Prime Meat
• Preserved Meat
• Sausages
• Fresh Meat
HOFEX has it ALL
Hall 1
HospitalityTechnology
Tableware & Hospitality Supplies
HospitalityDesign
Bakery &Confectionery
@ HOFEX
Bean2Cup@ HOFEX
Kitchen Equipment &Catering Supplies
Hall 5
Food& Drinks
HospitalityDesign
• Beds & Beddings
• Carpet / Fabrics / Interior Supplies
• Furniture & Fixtures
• Guestrooms Amenities
• Professional AV & Lighting
• Spa & Resort Facilities
• Shopliftings / Display / Retail Supplies
ProWine Asia @ HOFEX
• Bar Equipment & Accessories
• Champagne
• Chinese Wine
• Japanese Wine / Sake
• Liquor
• Spirits
• Whisky
• Wine
Food & Drinks
• Beer
• Canned / Processed Food
• Dairy Products
• Frozen / Chilled Food
• Fruits / Vegetables
• Ingredients / Essences
• Organic / Health Food
• Seafood
• Snacks
• Soft Drinks
Tableware & Hospitality Supplies
• Cleaning & Laundry
• Displayware, Tableware & Accessories
• Foodservice / Catering Supplies
• Lobby Equipment
• Guestroom Amenities
Kitchen Equipment &Catering Supplies
• Beverage Processing / Dispensing Equipment
• Food Preparation / Cooking / Processing Equipment
• Foodservice / Catering Equipment
• Packaging Equipment & Materials
• Refrigeration Equipment & Storage Systems
Hospitality Technology
• Catering / Retail Systems
• Consultancy / Management Services
• Fire & Security Systems
• Hotel / Guest Service Systems
• In-room Technologies
• Property Development & Management
• Restaurant Technologies
ProWine ASIA@ HOFEX
Meat@ HOFEX Food
& Drinks
Strong Industry Support & Extensive Promotions
A comprehensive line-up of promotional campaigns is available to our exhibitors to ensure their products and
messages reaches the largest targeted audience and build successful leads. With huge support from the industry,
HOFEX connects you to Asia's key food and hospitality players.
• Chinese Cuisine Institute of Vocational Training Council
• Hong Kong Bakery & Confectionery Association Ltd
• Hong Kong Bar & Club Association
• Hong Kong Bartenders Association
• Hong Kong Chefs Association
• Foodservice Consultants Society International (FCSI) - Asia Pacific
• Hong Kong Sommelier Association
• Hong Kong Tourism Board
• Hong Kong Wine Chamber of Commerce
• Hospitality Industry Training & Development Centre of Vocational Training Council
• Lan Kwai Fong Association
• Singapore Hotel Association
• The Club Managers' Association of Hong Kong
• WACS - World Association of Chefs Societies
• 廣州地區酒店協會• 廣州市越秀區食品商會 and more..
Prominent Supporting Organisations
• AsiaHORECA
• Asian Hotel and Catering Times
• Bar Talk
• Cru Magazine
• Decanter
• Drinks World Asia
• Grocery Trade Magazine
• HOTEL Magazine (USA)
• Openrice Hong Kong
• Pasticceria Internazionale
• PRC Magazine
• PuntoIT
• Spirito diVino Asia
• Supermarket News
• Supper Magazine
• Tasting Kitchen
• Thta's PRD
• Today's Baking
• Toque N Wok
• Wine Now Monthly
• 21food.cn
• 食品商務網
• 進口食品網
• 咖啡沙龍
• 中國飯店
• 廣州日報
• 採購雜誌
• 酒典
and more…
Key Media Partners:
WebsiteExhibitor profiles and products can be browsed on
HOFEX website, with online pre-registration system
opens in January 2019.
Direct MailingA series of promotional materials (e.g. Buyer’s
Invitation, Advance Buyer’s Guide & Show Reminder)
sent to over 50,000 regional industrial buyers.
E-newsletterThe show e-newsletters reach over 80,000 databases
with more than 30 issues throughout the year.
E-invitation is also available for exhibitors to send out
a customised version to their clientele.
Social MediaVisitors can get hold of the market news and details of
our significant events on Facebook, WeChat and
LinkedIn.
Snapshot of Promotional Campaigns
TelemarketingA professional telemarketing team makes contact
with potential buyers directly to invite them to come
to the show.
VIP / Prestigious Buyer’s Group Nomination VIP / Visitor confirmation letters will be sent
automatically to potential buyers nominated by
exhibitors.
Trade Magazine, Newspaper and Online MediaAdvertisement and editorials in the leading
hospitality, restaurant, catering and retail magazines;
and web banners across leading industry websites.
HOFEX is the destination to learn, networking and gain market
insight. Each edition, there are a wide range of world-class events
staged during the four-day show, playing host to your targeted
audience in every possible angle.
Fascinating Events
Hong Kong International Culinary ClassicsHong Kong International Culinary Classic (HKICC) is a prestigious cooking
competition endorsed by the World Association of Chefs' Societies
(WACS). Over 900 contestants from across the world will compete
head-to-head, showing their polished skills and advanced
knowledge for a chance of winning the coveted title.
Mixed Barista Arts A revolutionary barista competition launched at HOFEX 2017 – Mixed
Barista Arts (MBA) has impressed the industry with its innovative
competition method, which tests the hands-on technique of
competitors in areas including grinder assembly, knowledge of
roasted coffee beans by country, and latte art skills.
ACE Awards – Asian Catering Equipment Awards The prestigious ACE Awards distinguish excellent, first-rated and
outstanding equipment and to further promote the idea of sustainable
catering within the industry and beyond.
Allworld Open CupAllworld Open Cup (AOC) is an iconic bartending competition in Asia.
Contestants from multiple countries and regions will show off their flair
bartending moves, creativity, knowledge and skills in mixology.
Wine ForumWorld-renowned Masters of Wine will be leading a series of the
educational and informative seminars to share their insights on the
upcoming trends, the foresight of Asia wine industry and how do we
enter this massive emerging market.
Space OnlyUS$480/m² (min. 18m²)
Premium PackageUS$570/m² (min. 18m²)
A B
Exhibiting Packages
Various sponsorship programmes are on offer
to enhance your company visibility and
networking opportunities, so you can stand out
from your competitors and draw more traffic to
your stand. Sponsorship opportunities include,
but not limited to, visitor lanyard, show bag,
souvenir, cyber kiosk, VIP lounge and onsite
competitions. Just give us a call for more
details!
SponsorshipOpportunities
Walk-on PackageUS$530/m² (min. 9m²)
Overseas Representatives
Contact Us
Organiser: UBM HKES 17/F China Resources Building,
26 Harbour Road, Wanchai, Hong Kong
+852 2804 1500 Ms Abby Cheung [email protected]
Southeast Asia Co-ordinator 10 Kallang Avenue
#09-15 Aperia Tower 2Singapore 339510
+65 6233 6777 Ms Aileen Low [email protected]
Worldwide Co-ordinator 240 Blackfriars Road,
London SE1 9UF, United Kingdom
+44 20 7560 4309 Ms Fiona Murray (Food & Drinks) Mr Martyn Cox (Equipment) [email protected]
Australia & New ZealandExport Solutions Level 2, 151 Main Street, OSBORNE
PARK, WA 6017, Australia +61 8 92010331 Mr Philip Litton / Ms Nurziah
Masagoes [email protected] /
Algeria & MoroccoOplink Algeria Cite Fougerous Groupe Scolaire,
16000 Bouzareah, Alger, Algeria +213 663 040924 Mr Chakib Kouidri [email protected]
Austria Gesell & Co GesmbH & Co KG Sieveringerstrasse 153 A-1190
Vienna Austria +43-1320 5037 Mr Walter Gesell [email protected]
ChinaBeijing Bunch Exhibition Services Ltd Room 501/B1, Thunis Development
Building, No 11 Huixin East Street, Chaoyang District
+86 10 64823808 Mr Yang Ou [email protected]
Belgium & LuxembourgJanine Heneine Koning Leopold III Laan 22/101,
B-3001, Heverlee, Belgium +32 16 40 80 97 Ms Janine Heneine [email protected]
Cyprus & GreeceSuricom Consultants Ltd J.F Kennedy Avenue, PO Box
53184, Limassol 3301, Cyprus +357-2558 9418 Ms Demetra Chrysostomou [email protected]
Czech Republic ARETO CZ s.r.o Trzni 818, Blovice 336 01, Czech
Republic +420 371 522 055 Mr Miroslav Sykora [email protected]
FrancePromessa 3, rue de la Louviere, BP 37,
Rambouillet Cedex, F-78512, France +33 1 34 57 11 93 Ms Lucie Deiana [email protected]
GermanyBalland Messe-Vertrieb GmbH Vogelsanger Weg 45a, Koln,
D-50858, Germany + 49 221 948 6450 Mr Moritz Flebbe [email protected]
Gulf Cooperation CouncilCaspian Event Management FZ LLC Sh. Zayed Road, Shatha Tower,
Office 2514, Dubai Media City, Dubai UAE
+971 4 458 99 00 Mr Medgi Taghiyev [email protected]
HungaryBD-Expo GmbH Maros u, 12/b, Budapest, H-1122,
Hungary +36 1 346 0273 +36 20 977 9953 Ms Silvia Mate [email protected]
IndiaMSZ Consultants [email protected]
IndonesiaPT. Surya Media Muliatama (SMM) JL. Zamrud XVI, Block A 11/23, Puri
Permata Complex, Puri Kembangan, Daerah Khusus, Ibukota Jakarta 11610, Indonesia
+62-21 569 49 629 Mr Hendri Bunardy Foe [email protected]
ItalyOrganizzazione Vittorio Caselli Srl Via Magenta 19, Florence 50123, Italy +39 055 284 292 Ms Paola Caselli (Food) / Mr Andrea
Caselli (Equipment) [email protected] /
JapanEMS Inc 3- 49-16-102, Daita, Setagaya,
Tokyo 155-0033, Japan +81 3 6751 0090 Mr Yoshiomi Okamoto [email protected]
KoreaIPR Marketing Group (Food & Drink) #201 KWTC, 159-1 Samsungdong,
Kangnamgu, Seoul, Korea (135-729) +82 2 551 7101 Ms Karen Kim [email protected]
KoreaExmacom Co Ltd (Equipment & Supplies) A-1107 (H Business Park), 25
11-Gil, Beobwon-ro, Songpa-gu, Seoul, Republic of Korea
+82 2 414 2921 Ms Kelly Ko [email protected]
Mexico, Central & South AmericaFeriasAlimentarias.com SAGL Oficina para las Americas, Av. Forest
1438 C1427CEY Buenos Aires, Argentina
+54 11 5217 8232 Ms Cecilia Rodriguez Di Sanzo [email protected]
MalaysiaKyo Exh Connections Lot 5-03A, Cheras Plaza, No 11,
Jalan Manis 1, Taman Segar, Cheras, 56100 Kuala Lumpur, Malaysia
+60 1229 277 61 Ms Phoebe Kyo [email protected]
NetherlandsNederlandse Export Combinatie /Netherlands Export Combination Zielhorsterweg 53, Amersfoort,
NL-3813 ZX, Neverlands +31 33 433 0131 Ms Sylvia van Dam [email protected]
Philippines ExpoFairs Management Corp. 168 Hillside st., Brgy. Pasadena, San
Juan City 1500, Metro Manila, Philippines
+63 2 238 2260 / +63 2 899 9587 Ms Jeanne Dela Cruz [email protected]
PolandEltar Tesna Elzbieta Garibaldiego 4/18a, 04-078
Warsaw Poland +48 22 617 33 23 Mr Beata Kamieniec [email protected]
PortugalWalter & Cia., Lda. Largo de Andaluz, 15-3., Dto-4,
1050-004, Lisboa, Portugal +351 213 556 254 +351 916 650 303 Mr Hans Walter [email protected]
Russia, CIS & Baltic CountriesKingsBurg Expo Office 57, 12a, Bankovskaya Str
236022, Kaliningrad, Russia +7 4012 376 882 +9 311 857 82 12 Ms Tatyana Shaposhnikova [email protected]
South AfricaCatalyze - International Events 241 Nicholson Road, Glenwood
Durban, 4001, South Africa +27 31 205 33 96 +27 747 888 147 Mr REX Bowden [email protected]
SpainNatalia Barzano Pje. Foraste, 11-13 Bjos 3a,
Barcelona 08022, Spain +34 934 189 400 +35 606 990 559 Ms Natalia Barzano [email protected]
SwitzerlandThe Exhibition Coach Bilker Strasse 32, Dusseldorf
D-40213, Germany +49 211 8693 1460 +49 173 231 0090 Ms Gabi Schwager [email protected]
TaiwanEuroasia Exhibition Services Co Ltd 8F-3, No 206, Sec.2, Nan Chang
Road, 100 Taipei Taiwan +886 2 8369 3616 / 0921 083773 Ms Connie Lee [email protected] /
ThailandExpo Inter Co., Ltd. (EIC) 18/44 Kallapaphruek Road,
Bangkhae, Bangkok, 10160 Thailand +66 9 5353 8459 / +66 84 366
6030 Ms Thanyalak Khamkamphon (Ann) [email protected]
Tunisia & LibyaInternational Trade & Negotiation
Company 16, Rue De L'Attarche 2080, Ariana
Sup. Tunisia +216 21 00 00 15 Mr Islem Louati [email protected]
TurkeySelten Ulus Fuar Ve Aks Tic. Ltd Sti Cemal Sururi Cad., Halim Meric Is
Merkezi No: 15/19 Mecidiyekoy, Istanbul 34394, Turkey
+90 212 212 49 88 Ms Selten Hasdal [email protected]
USA & CanadaOak Overseas Ltd 112 Cabarrus Avenue East,
Concord, North Carolina 28025, USA
+1 704 837 1980 Mrs Michele Zichy-Aiken [email protected]
VietnamVietnam International Expo Services 19M Nguyen Huu Canh, Ward 19,
District Binh Thanh, HCMC +84 8 3840 4148 Mr Allen Tran [email protected]