Asian Smart-Phone Market 2015 Released By The Business Research Company

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Asian Smart-Phone Market 2015

Released By The Business Research Company

Smart-Phone Asian Market Report provides strategists, marketers and senior management with the

critical information they need to assess the asian smart-phone sector.

A smart-phone is a mobile device with enhanced computing ability and connectivity as compared to

other featured phones. Smart-phones generally take in the features of a computer similar to other

consumer devices, such as a media player, a personal digital assistant, GPS navigation unit and a

digital camera.

The Asian smartphones market represents half of the global smartphones market. China and India

are expected to consume 52% of the total Smartphones market in future. Asian market is forecasted

to have market size of 1000 million shipments by the end of 2017. Major part of those units will be

consumed mainly by China and India alone. Dominance of Korean giant Samsung is challenged by

companies such as Xiomi and Micromax in Asia. Local players are planning to launch low cost 3G and

4G enabled Smartphones, this new trend has impacted the growth of Asian Smartphones market.

Rising demand, growing economy and techno-savvy young population are the major drivers of the

smartphones market in Asia.

Asian smartphones market has shifted from feature phones to smartphones. The potential of Asian

market will attract many players and thus the market is expected to face fierce competition in the

near future. The penetration rate of Smartphones is growing rapidly as there are millions of new

users in the market who are yet to adopt smartphones. Samsung, Apple, Lenovo, Nokia, Sony, Xiomi,

Micromax are the leading brands in Asian market at present. Thoroughly analyzed segmentation of

the Asian Smartphones market along with accurate numbers will give you complete idea about Asian

smartphones market.



Market Growth Drivers And Restraints

Market Drivers

Decreasing Average selling price (ASP) of smart-phones is making customers switch to smart-

phones from feature phones Demand for low-end smart-phones is major driving factor

Branded smart-phones are getting sold through operator retail channels is the major trend

in smart-phone market

An operator subsidy is playing a vital role in the adoption of smart-phones. Subsidized

devices sold at lower prices is a common strategy used by makers

Growing demand for 4G LTE smart-phones

Availability of effective data centric services and tariffs across globe

Increasing mobile broadband connections is fueling the adoption of smart-phones

Smart-phones are improving the quality of life of Individual in global market as the

communication and collaboration is facilitated

Market Restraints

High-end Smartphone makers are facing trouble as the Governments in the developing

countries is stressing on subsidizations

Asian market is volatile in nature due to currency fluctuations and foreign exchange

movements in different regions which increase the cost of the products despite the soaring

revenue

Cutting subsidies for high-end phones is negatively impacting the business model and profit

of the company

Higher marketing cost and continuous pricing pressure is hampering the growth of

Smartphone makers Entry of new players is making market more price sensitive and more specifications oriented

Market Size And Forecast By Revenue

The smart-phone shipment in Asia was around XX million units in 2013 and is expected to reach XX

million by 2020, growing at a CAGR of XX% over the forecast period, from 2014 to 2020.



Competitive Landscape

The smart-phone market is dominated by a few players such as Samsung, Apple, Xiaomi, Lenovo and

LG.

Global Smart Phone Market, Key Competitor Market Shares, 2014, $ Billion

Description

Asian Smart Phone Market from the Business Research Company covers market

characteristics, size and growth, segmentation, regional breakdowns, competitive

landscape, market shares, trends and strategies for this market.

The market characteristics section of the report defines and explains the market. The market size section gives the global smart phone market revenues, covering the

forecast growth from 2013 to 2020.

Drivers and restraints looks at the external factors supporting and controlling the growth

of the market.

Market segmentations break down the key sub sectors which make up the market. The

regional breakdowns section gives the size of the market geographically.

Competitive landscape gives a description of the competitive nature of the market,

market shares, and a description of the leading companies. Key financial deals which

have shaped the market in the last three years are identified.

Reasons to Purchase

Get up to date information available on the smart-phones market in asia.

Identify growth segments and opportunities.

Facilitate decision making on the basis of historic and forecast data and understand the

drivers and restraints on the market.

Develop strategies based on likely future developments.

Gain a global perspective on the development of the market



Scope

Markets Covered: Smart Phones

Companies Mentioned: Samsung, Apple, Sony, Nokia, Micromax, OPPO, Xiaomi, Lenovo, LG, Huawei

and Others

Geographic scope: North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Time series: Forecast 2013 to 2020.

Data: Market value in $ billions.

Data segmentations: Regional breakdowns, market share of competitors, key sub segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

Asian Smart-Phones Market

Abstract 5

Executive Summary 5

Asian Smart-phone Market Size and Forecast by Revenue 5

The android smart-phone market 5

iOS smart-phone market 5

LCD display technology Market by Display Technology 5

Sources: TBRC Estimates 5

Scope Of The Report 5

Market Research Methodology 6 Market Landscape 7

Market Overview 7

Market Growth Drivers and Restraints 7

Market Trends 8

Market Size And Forecast By Revenue 9

Market Size And Forecast By Volume 10

Porter’s Five Forces Analysis 11

Competitive Landscape 13

Business Models 15

Value Chain Analysis 15

Smartphone Market In Asia Pacific By Operating System 16

Android Smartphone Market In Asia Pacific 17

Market Size And Forecast 18

Ios Smartphone Market In Asia Pacific 18

Windows Smartphone Market In Asia Pacific 18

Others Smartphone Market In Asia Pacific 19

6.1 Less Than 4 Inches Smart-Phone 22

6.2 4 To 5 Inches Smart-Phone 22

6.3 Above 5 Inches 23

7.1 LCD Technology 25

7.2 OLED Display 25 7.3 Other Display Technologies 26



8. Company Profiles 28

8.1 Samsung Electronics Company Ltd. 28

8.2 Apple Inc. 29

8.3 Sony Corporation 30

8.4 Nokia Oyj 32

8.5 Micromax Informatics Ltd 33 8.6 LG Electronics Inc. 35

8.7 Huawei Technologies Co. Ltd. 36

8.8 OPPO Electronics Corp. 38

8.9 Beijing Xiaomi Technology Co. Ltd. 39

8.10 Lenovo Group Ltd. 40

Appendix 42

List Of Abbreviations 42

Research Inquiries 44

The Business Research Company 44

List of tables

Table 1 Asian Smart-phone Market Size and Forecast by Revenue, By Type 6

Table 2: Asian Smart Phone Market, Forecast Market Size, 2013 – 2020, $ Billion 10

Table 3: Asian Smart Phone Market, Forecast Market Volume, 2013 – 2020, $ Million 11

Table 4: Global Retail Market, Key Competitor Market Shares, 2013, Percentage (%) 15

Table of figures

Figure 1: Asian Smart Phone Market, Forecast Market Size, 2013 – 2020, $ Billion 9 Figure 2: Asian Smart Phone Market, Forecast Market By Volume, 2013 – 2020, $ Million 10

Figure 3: Global Smart Phone Market, Key Competitor Market Shares, 2014, $ Billion 13

Figure 4- Total Shipments Volume, $ Million 14

Figure 5- Asian Smart Phone Market Value Chain Analysis 15

Figure 6: Asian Smartphone, Market Share (%), By Operating System, 2013 & 2020 16

Figure 7: Android Smartphone Market Forecast Market Size, 2013 – 2020, $ Billion 17

Figure 8: Ios Smartphone Market Forecast Market Size, 2013 – 2020, $ Billion 18

Figure 9 Windows Asian Smartphone Market Forecast Market Size, 2013 – 2020, $ Billion 19

Figure 10 Other Operating Systems Asian Smartphone Market Forecast Market Size, 2013 –

2020, $ Million 19

Figure 11 Asian Smartphone, Market Share (%), By Screen Size, 2013 & 2020, (Percentage) %21

Figure 12 Less Than 4 Inches Smart-Phone, Forecast Market Size, 2013-2020, $ Billion 22

Figure 13 4 - 5 Inches Smart-Phone, Forecast Market Size, 2013-2020, $ Billion 22

Figure 14 Above5 Inches Smart-Phone, Forecast Market Size, 2013-2020, $ Billion 23

Figure 15 Asian Smartphone, Market Share (%), By Display Technology, 2013 & 2020 24

Figure 16 Lcd Display Market, Forecast Market Size, 2013 – 2020, $ Billion 25

Figure 17 OLED Display Market, Forecast Market Size, 2013 – 2020, $ Billion 26

Figure 18 Other Display Market, Forecast Market Size, 2013 – 2020, $ Billion 26

Figure 19 Samsung Electronics Company Ltd., Information Technology & Mobile

Communications Segment, Annual Revenue, 2014 & 2015, $ Billion 28

Figure 20 Apple Inc., Iphone Segment, Annual Revenue, 2014 & 2015, $ Billion 30



Figure 21 Sony Corporation, Personal & Mobile Product Segment, Annual Revenue, 2014 &

2015, $ Billion 31

figure 22 Nokia Oyj, Annual, Revenue, 2012 & 2013, $ Billion 32

Figure 23 Micromax Informatics Ltd Annual, Revenue, 2014 & 2015, $ Billion 34

Figure 24 LG Electronics Inc., Mobile Communications division, Annual, Revenue, 2014 &

2015, $ Billion 35 Figure 25 Huawei Technologies Co. Ltd. Annual, Revenue, 2014 & 2015, $ Billion 37

Figure 26 Lenovo Group Limited Annual, Revenue, 2014 & 2015, $ Billion 40

Buy Now

Asian Smart Phones Market is a detailed report giving a unique insight into this market. The

report is priced at $4000 for an individual user. To use across your office the price is $6000

and $8000 if you wish to use across a multinational company.

Clients are able to input on the design of the report and highlight points of special interest.

About The Business Research Company

Visit TheBusinessResearchCompany.com or call +447443439350 or +918897263534 for more

information on this and many other titles.

The Business Research Company is a market research and intelligence company which excels in

company, market and consumer research. It has research professionals at its offices in the UK, India

and the US as well a network of trained researchers globally. It has specialist consultants in a widerange of industries including manufacturing, healthcare, financial services and technology.

The Business Research Company's management have more than 20 years of varied business

research experience. They have delivered hundreds of research projects to the senior management

of some of the world's largest organizations.

The Business Research Company's Consultants have master’s qualifications from top institutes and

include MBAs, MSCs, CFAs and CAs. The Business Research Company's Consultants gain training and

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Asian Smart-Phone Market 2015 Released By The Business Research Company

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