ASIAN MOBILE MARKET

Siejen  Yin-­‐‑Stevenson Assistant  Director,  US-­‐‑Asia  Technology  Management  Center

Stanford  University

Great  Wall  Club  -­‐‑  SV  International  Reception San  Francisco,  CA  

Wednesday,  June  27,  2012

Mobile subscribers worldwide

0

1

2

3

4

5

6

7

2009 2010 2011

4.7

5.4 6

6.816 6.89 7

Mobile Subscriptions

World Population

International Telecommunications Agency

Bill

ions

TOP MOBILE MARKETS

Country Mobile Subscribers (Millions)

Population % of Population Subscribed to

Mobile

China 1,020 1,341 75%

India 919 1,210 76%

United States 328 311 103.9%

Brazil 255 192 132.52%

Indonesia 250 238 105.28%

Information current as of March 2012

ASIA Feature Phone vs. Smartphone

2012 Nielsen Smartphone Insights Study Evaluated 13 Countries in Asia

Mobile internet usage in ASIA

Country Mobile Internet Usage (Past 30 Days)

Japan 86%

Korea 80%

Hong Kong 76%

2012 Nielsen Smartphone Insights Study

UPDATES on China

1.  Over 1 Billion Subscribers in China

2.  Over 150 Million 3G Subscribers

3.  Over 400 Million Mobile Internet Users in China

4.  China is now projected to be the largest market for smartphones

Information Current as of Q2 2012

TOP HANDSET VENDORS SOLD in CHINA

Top Handset Vendors Sold in China Q4 2011 – Analysys Int’l

Rank Vendor Market Share

1 Samsung 22%

2 Nokia 15%

3 Huawei 13%

4 ZTE 11%

5 Lenovo 7%

6 iPhone 6%

Areas of opportunitY Asian Mobile Market

•  Mobile Advertising through Location Based Services and Location Area Services

•  Second Screen TV

•  Mobile Payments and Mobile as a Primary Platform for Financial Services

•  Mobile Health

Considerations for developers

•  Focus on one or two top goals when developing your app

•  Understand the concerns and pain points of the target market

•  Designing incentives for customer engagement

•  Developing your core team and team of advisors

•  Timing your product launch

•  Market entry may involve a joint venture

“It’s all about the execution, and investors invest in the people who can execute, or even better, have a history of successful execution. Execution is making things happen, and for startups it usually means making change happen, which is even more difficult than the ‘million dollar’ idea itself.”

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Twitter: @AsiaTechSU

THANK YOU

E-­‐‑mail:  SiejenY@stanford.edu