7/18/12 Qualex Asia Limited

Thirteen Craziest Thirteen Craziest Asian Gambler Asian Gambler SuperstitionsSuperstitions

FromFrom

Double Down On Your DataDouble Down On Your Data

7/18/12 Qualex Asia Limited

Every casino operator should have Every casino operator should have an understanding and appreciation an understanding and appreciation of the Asian gambler since they are of the Asian gambler since they are probably the biggest gamblers in the probably the biggest gamblers in the world. Amongst all Asians, the world. Amongst all Asians, the Chinese are almost certainly the Chinese are almost certainly the biggest gamblers of all. For biggest gamblers of all. For thousands of years, gambling has thousands of years, gambling has been deeply ingrained within the been deeply ingrained within the Chinese culture. Chinese culture.

7/18/12 Qualex Asia Limited

7/18/12 Qualex Asia Limited

Many Chinese ”believe in Feng Shui. Many Chinese ”believe in Feng Shui. They believe the world that they are They believe the world that they are living in is full of “chi” or force (positive living in is full of “chi” or force (positive or negative), which can be manipulated or negative), which can be manipulated to their advantage. While some Chinese to their advantage. While some Chinese worship Feng Shui as a rational science, worship Feng Shui as a rational science, others see it as pure superstition.”others see it as pure superstition.” - Professor Desmond Lam- Professor Desmond Lam University of MacauUniversity of Macau

7/18/12 Qualex Asia Limited

Be aware of the numerology Be aware of the numerology of your life as the winning of your life as the winning numbers are there to be numbers are there to be seen and interpreted. seen and interpreted.

7/18/12 Qualex Asia Limited

● Do check into a hotel Do check into a hotel room that has the lucky room that has the lucky number 3 or 8 in it.number 3 or 8 in it.

7/18/12 Qualex Asia Limited

● Don't check into a hotel room that has the unlucky number 4 or 14 in it.

7/18/12 Qualex Asia Limited

When playing When playing Baccarat, players Baccarat, players should call out "should call out "DingDing" " or "or "DengDeng" before " before opening the cards.opening the cards.

7/18/12 Qualex Asia Limited

Don’t speak the word Don’t speak the word ““books”books” when someone when someone is gambling as it is gambling as it sounds like “sounds like “lose” in lose” in MandarinMandarin..

7/18/12 Qualex Asia Limited

Before embarking Before embarking on a major casino on a major casino trip, pray or make trip, pray or make an offering to the an offering to the gods. gods.

7/18/12 Qualex Asia Limited

For men, refrain from sex before gambling.

7/18/12 Qualex Asia Limited

Never count your winnings or calculate your loses during gambling.

7/18/12 Qualex Asia Limited

Avoid the sight of monks before gambling

7/18/12 Qualex Asia Limited

Also avoid the sight of nuns.

7/18/12 Qualex Asia Limited

Do wear red underwear or undergarments when gambling.

7/18/12 Qualex Asia Limited

Do enter a casino through the back entrance rather than the main entrance as the front entrance is cursed by the feng shui masters.

7/18/12 Qualex Asia Limited

Go to the toilet. It can bring some good luck if you have been losing money.

7/18/12 Qualex Asia Limited

7/18/12 Qualex Asia Limitedhttp://www.tatepublishing.com/bookstore/book.php?w=978-1-62024-340-4

DOUBLE DOWN ON YOUR DATA

Gambling has been with us since ancient times and it is unquestionably here to stay. Although Poseidon, Zeus and Hades may no longer be dividing the world up in a game of dice, flocks of tourist still flood through the gates of Las Vegas’ Caesars, Atlantic City’s Taj Mahal and Macau’s oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino’s in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting – and usually highly profitable – relationship.

Double Down On Your Data teaches casino executives how best to manage their customer relations as today they are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called “Heads or Ships.”