Asia Pacific Perfume & Deodorants Market Forecast 2026

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

2016 – 2026

ASIA PACIFIC PERFUMES AND DEODORANTS MARKET

FORECAST & OPPORTUNITIES

2

Scope of ReportProduct of Interest (POI): Perfumes and Deodorants

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year Range

Perfumes and deodorants are primarily designed to mask the body odor caused by bacterial perspiration. It gives a pleasant smell to aperson and is assumed to showcase high social stature of person among individuals.Deodorants: Deodorants are mixture of essential oils/aroma compounds (10%-15%) and solvents (water and alcohol) primarily used tomask body odour. In our scope of study, we have included deodorant sprays, roll-ons, pocket deodorants, non-gas deodorant sprays anddeodorant sticks.Perfumes: Perfumes are mixture of essential oils/aroma compounds and solvents (water and concentrated alcohol), used to give a pleasantscent to a person’s body. Concentration of aromatic compounds in perfumes is usually higher than that of deodorants.

Market Segmentation

COUNTRY

• China

• India

• Japan

• South Korea

• Australia

• Indonesia

• Thailand

• Vietnam

• Malaysia

• Singapore

TYPE

• Perfumes

• Deodorants

SALES CHANNEL

• Traditional Stores

• Supermarket/

Hypermarket

• Specialty Stores

• Online

• Others

PACKAGING

• Below 50 ml

• 50-100 ml

• 101-150 ml

• 151-200 ml

• Above 200 ml

3

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Asia Pacific Perfumes and Deodorants Market

5. Voice of Customer

5.1. Factors Influencing Purchase Decision

5.2. Brand Recall

5.3. Brand Satisfaction Level

6. Asia Pacific Perfumes and Deodorants Market Outlook, 2016-2026F

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type (Perfumes and Deodorants)

6.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette)

6.2.1.2. By Deodorant (Gas and Non-Gas)

6.2.2.By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml)

6.2.3.By Sales Channel (Traditional Stores, Supermarket/ Hypermarket, Specialty Stores, Online, and Others)

6.2.4. By Company

6.2.5.By Country (India, China, Japan, South Korea, Australia, Malaysia, Vietnam, Singapore, Indonesia, Thailand)

6.3. Product Market Map

7. India Perfumes and Deodorants Market Outlook, 2016-2026F

Table of Contents

4

S. No. Contents


7.1.1. By Value





7.3. By Sales Channel

8. China Perfumes and Deodorants Market Outlook, 2016-2026F


8.1.1. By Value






9. Japan Perfumes and Deodorants Market Outlook, 2016-2026F


9.1.1. By Value






Table of Contents

5

S. No. Contents

10. South Korea Perfumes and Deodorants Market Outlook, 2016-2026F


10.1.1 By Value


10.2.1 By Type (Perfumes and Deodorants)




11. Australia Perfumes and Deodorants Market Outlook, 2016-2026F


11.1.1 By Value






12. Vietnam Perfumes and Deodorants Market Outlook, 2016-2026F


12.1.1 By Value





Table of Contents

6

S. No. Contents

12.3 By Sales Channel

13. Malaysia Perfumes and Deodorants Market Outlook, 2016-2026F


13.1.1 By Value






14. Indonesia Perfumes and Deodorants Market Outlook, 2016-2026F


14.1.1 By Value






15. Singapore Perfumes and Deodorants Market Outlook, 2016-2026F


15.1.1 By Value




Table of Contents

7

S. No. Contents



16. Thailand Perfumes and Deodorants Market Outlook, 2016-2026F


16.1.1 By Value






17. Market Dynamics

17.1. Drivers

17.2. Challenges

18. Market Trends & Developments

19. Competitive Landscape

20. Strategic Recommendations

21. About Us & Disclaimer

Table of Contents

RESEARCH METHODOLOGY

9

Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the Asia-Pacific perfumes and deodorants market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the Asia-Pacific perfumes and deodorants market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

10


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Asia-Pacific perfumes and deodorants market. The team

has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing consumer

inclination towards compact perfumes and deodorants and growing adoption of perfumes and deodorants, among others. The study includes

market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Asia-Pacific

perfumes and deodorants market.

Methodology Followed for Calculation of Market Size:

• Market Size By Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as perfumes and deodorants companies market

influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 perfumes and deodorants companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20

industry experts and other value chain stakeholders in Asia-Pacific perfumes and deodorants market to obtain the overall market size for

2016-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to

arrive at the market size data during 2016-2020.

11


• Respondents were asked about the current and future market growth rates, market shares by type, by packaging, by sales channel, by

country and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares

generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various

segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares shares by type, by packaging, by sales channel, by country and by company were calculated based on the responses received

through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from

various segments of Asia-Pacific perfumes and deodorants market. The final shares were calculated by taking the geometric mean of the

responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Asia-Pacific

perfumes and deodorants market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

12


TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also

used the impact analysis during short, medium and long term periods to estimate the demand and to reach accurate market numbers. It should

be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Revlon

▪ Firmenich International SA

▪ Estée Lauder Asia Pacific Limited

▪ L'Oreal Group

▪ Christian Dior Couture

▪ Giorgio Armani Hong Kong Limited

▪ Unilever Asia Private Ltd.

▪ Procter & Gamble Asia

▪ Church & Dwight, Co., Inc.

▪ Godrej Group

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

13

Industry Brief

According to TechSci Research report, “Asia Pacific Perfume & Deodorants Market By Type (Perfumes {Eau de Cologne, Eau de Parfum and Eau de Toilette}

and Deodorants {Gas and Non-Gas}) By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml) By Sales Channel (Traditional Stores,

Supermarket/ Hypermarket, Specialty Stores, Online, and Others) By Country, Competition Forecast & Opportunities, 2026”, the Asia Pacific perfume &

deodorants market is projected to grow with an impressive double digit CAGR in the forecast period, 2022-2026. The market growth can be attributed to the

increase in demand of fragrant products to maintain freshness and hygiene of the human body by the working population of the region. The premium and

exquisite products are flooding the regional market thereby driving the growth of the market in the upcoming five years. Top players in the market are focusing

on the end user’s demand and thus creating perfumes and deodorants based on their preferences. To target the male consumers, the market players are

providing the products that are more woody, citrusy, and amber-oriented whereas female consumers are more inclined and thus provided with floral, sweet, and

oriental notes. This availability of the wide range of the products is a major factor that is driving the growth of the Asia Pacific perfume & deodorants market in

the next five years.

Moreover, the market players are actively implementing the scent marketing strategy to influence the consumers’ purchasing decision. This factor will majorly

enhance the growth of the Asia Pacific perfume & deodorants market in the forecast period. Based on type the perfume and deodorants market are categorized

into eau de cologne, eau de parfum and eau de toilette as different types of perfumes available in the market whereas gas and non-gas as the different type of

deodorants. Perfumes are differentiated by their area of uses; eau de cologne are majorly used by the male consumers, where as eau de parfum is female

perfume, and eau de toilette is the perfume category that is majorly used for the room and toilet fresheners. Deodorants are differentiated into two types that is

gas and no gas which focusses on the authenticity and the value of the product by defining its gaseous nature that may lead to differentiating the products based

on the quality.

The Asia Pacific perfume & deodorants market is segmented by type, packaging, sales channel, country distribution, and competitional analysis. Based on type,

the market is categorized into perfume and deodorants, that are utilized as the fragrant products. Deodorants are expected to hold the larger market share in the

upcoming five years owing to the fact that deodorants are cost effective as compared to the perfumes. They are marketed as the mass-product, and recent

development of the herbal and non-skin irritant products is driving the market dominance in the future five years. Moreover, countries like India and China are

focused over anti-bacterial deodorants thus targeting a broader segment of the consumers.

Perfumes are expected to show a faster growth in the market segment, the market segment growth can be attributed to the rising popularity of the exclusive and

luxury brands. The population with the available financial resources and preference to the luxury brands are driving the market growth. The advancement of the

products took place when the products with the addition of pheromones (hormones) in the perfume were introduced in the market. Both male and female

consumers are inclined toward the product for its promise to attract the opposite sex if used.

Some of the major competitors in the market are Revlon, Firmenich International SA, Estée Lauder Asia Pacific Limited, L'Oreal Group, Christian Dior Couture,

Giorgio Armani Hong Kong Limited, Unilever Asia Private Ltd., Procter & Gamble Asia, Church & Dwight, Co., Inc., Godrej Group, among others. Top players

are actively involved in the research and development of better, herbal, less skin irritant product, that satisfies the consumer needs along with their preferences.

Other growth strategies include partnerships with the top players of the industry thus establishing a growing market with new brand names.

“Young and working population along with the disposable income available with this set of population in India is driving the market and thereby proving India as

the most promising country for the future of the market growth. Also, the climatic affects like the hot and humid climate in almost all south Asian countries are

fueling the need of perfumes and deodorants. In the next five years, we are expecting India to outgrow the Australian market that held the largest market share

by far in last five years ,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Asia Pacific management consulting firm.

14

Sample Data - Snapshot

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

2016 2020 2021E 2026F

By Value (USD Million)

Asia-Pacific Perfumes and Deodorants Market Size, By Value (USD Million), 2016–2026F

CAGR By Value

XX%CAGR By Value

YY%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

15%

15%

15%

15%

15%

15%

15%

15%

15%

15%

15%

10%

10%

10%

10%

10%

10%

10%

10%

10%

10%

10%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Below 50 ml 50-100 ml 101-150 ml 151-200 ml Above 200 ml

Asia-Pacific Perfumes and Deodorants Market Share, By Packaging, By Value, 2016–2026F

India Perfumes and Deodorants Market Share, By Type, By Value, 2016–2026F

55%55%55%55%55%55%55%55%55%55%55%

45%45%45%45%45%45%45%45%45%45%45%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Perfumes Deodorants

15

Report Ordering

License Type Price

Electronic Access - Single User License $3950

Electronic Access - Multi-User License $4950

Custom Research License $8950

Report Price

To View Sample OR Purchase Report

Report Name: ASIA PACIFIC PERFUMES AND DEODORANTS MARKETFORECAST & OPPORTUNITIES

2016 – 2026

https://www.techsciresearch.com/report/asia-pacific-perfume-and-deodorants-market/7379.html

About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

Related Reports

• Malaysia Air Conditioner Market By Product Type (Splits, VRFs, Chillers, Windows, and Others (Portable, Floor Standing, etc.)), By End Use

Sector (Residential Vs Commercial/Industrial), By Region, Competition, Forecast & Opportunities, 2026

• Malaysia Air Purifiers Market By Filter Type (Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and Other Air Purifier) By Sales

Channel (Multi Branded Stores, Exclusive Stores, Online, Others) By Company, By Region, Forecast & Opportunities, 2026

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

TechSci Research – North America708 Third Avenue, Manhattan,

New York, United StatesTel: +1- 646- 360- 1656

Email: [email protected] www.techsciresearch.com

Disclaimer

TechSci Research – Europe54, Old brook, Bretton,

Peterborough, United Kingdom


TechSci Research – Asia-PacificB – 44, Sector – 57, Noida, National Capital

Region, U.P. - IndiaTel: +91-120-4523900


Asia Pacific Perfume & Deodorants Market Forecast 2026

Business

Transcript of Asia Pacific Perfume & Deodorants Market Forecast 2026