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INTRODUCTION

The 2011 ICC Cricket World Cup, in its 10th outing has returned to its favoritesdestination - the Indian Sub-continent - after a gap of 15 years. Hosted jointly byINDIA, SRI-LANKA & BANGLADESH, this World Cup has proved to be one ofthe most fiercely competitive tournaments in the history of the World Cup. And thefact that the action is taking place in the Indian Sub-continent has caused

tremendous excitement amongst the millions of cricket buffs, amounting to purefrenzy. With the kind of following the sport commands in the region and in INDIAin particular cricket is often described as a religion and cricketers as Gods - its

no surprise that the major MNCs, brands and companies are doing all that they canto utilize this opportunity. Organizations small, medium and large - from everysector are leaving no stone unturned to hitch on to the World Cup bandwagon andmarket their brands / products / services.

As per industry reports, the on-ground sponsors of ICC World Cup RelianceCommunications, LG, PepsiCo, Reebok, Hero Honda, Emirates, Yahoo, Castrol


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and Money Gram have together paid an estimated Rs. 1200 crore for In-stadiumadvertising, whereas Sony India, Hero Honda and Vodafone have paid Rs. 55 croreeach for the rights of on-air joint presenting sponsors of the worlds third largesttelevised event. Added to this, associate sponsors of the World Cup Nokia, Pepsi,Maruti Suzuki, Philips India and Airtel Digital TV have paid Rs. 35 crore each.Here are some stats that indicate why this move may well pay off for theseorganizations.

This year the World Cup has seen a record viewership of around 162 million, asper TAM (Television Audience Measurement) figures, and the viewership is set toincrease further as the tournament nears its climax. The first 40 matches alone (upto 25th March) drew a record 162 million viewers, considerably higher than the

cumulative viewership numbers recorded for the 3rd season of the Indian PremierLeague (IPL-3) tournament last year. The Cumulative viewership numbers for the2011 edition of the World Cup are 48% higher as compared to those for the WorldCup of 2007. These stats have been quite contrary to marketers expectations asmany of them had bet on the IPL-4 to be the bigger medium for attractingtelevision viewership. But for those who had grabbed the opportunity, these stats.are nothing but pleasin

The total advertising expenditure including the World Cup and IPL-4 is expectedto touch the Rs. 1700 crore mark. Out of this, ad spend for IPL-4 is expected toaccount for about 60% or about Rs. 1020 crore while the remaining is for the
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World Cup. For the World Cup, the Companies that are aggressively involved inthe marketing and advertising efforts are: Vodafone 3G, Nokia, Nike, LG, Castrol,Yamaha, Pepsi, Sony, Adidas, and Hero Honda. Sony Bravia is set to spend Rs.100Crore campaign and has roped in M. S. Dhoni as the brand ambassador. Otherhigh-spending advertising campaigns include the Nike-Bleed Blue campaignmanaged by JWT Bangalore, the Vodafone 3G campaign managed by OgilvyIndia and the Pepsi-Change the game campaign conceptualized by Taproot India.The consumer electronics sector is betting high on the world cup related marketingefforts, and expects an increase of around 50 100% in sales during this period.While Videocon is spending 40 Cr on marketing, LG is spending 11 Cr - on itsLead 11 campaign.

Amidst this scenario, there has been a huge rise in ambush marketing andunauthorized use and infringement of trademarks and Intellectual Property. The

ICC has set strict guidelines for non sponsors, yet cases of ambush marketingdisputes have been on the rise. A prominent example is that of Sony involvingIndian Captain M. S. Dhoni. Although many cases of violations have been resolvedwithout litigation, new cases continue to emerge.

As the tournament nears its climax the advertising wars are set to intensify evenfurther. As per recent reports the Advertising rates for a 10 second slots have beentouted to be about INR 22 Lakh. No wonder Cricket means Big business in INDIA

The 2011 ICC Cricket World Cup was the tenth Cricket World Cup. It was played

in India, Sri Lanka, and Bangladesh. It was Bangladesh's first time co-hosting aWorld Cup. The World Cup was also supposed to be co-hosted by Pakistan, but inthe wake of the 2009 attackon the Sri Lanka national cricket team in Lahore, theInternational Cricket Council (ICC) decided to strip Pakistan of its hosting rights.[1]

The headquarters of the organising committee were originally situated in Lahore,but have now been shifted to Mumbai.[2] Pakistan was supposed to hold 14matches, including one semi-final.[3] Eight of Pakistan's matches (including thesemi-final) were awarded to India, four to Sri Lanka and two to Bangladesh.[4]

All matches in the World Cup were accorded One Day International status, with allmatches being played over 50 overs. Fourteen national cricket teams competed inthe tournament, including ten full members and fourassociate members.[5] TheWorld Cup took place between February and 2nd April 2011, with the first match

played on 19 February 2011 with co-hosts India and Bangladesh facing off at theSher-e-Bangla National Stadium in Mirpur, Dhaka.[6] The opening ceremony washeld on 17 February 2011 at Bangabandhu National Stadium, Dhaka, two days
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before the start of the tournament,[7] with the final on 2 April 2011 between Indiaand Sri Lanka at Wankhede Stadium, Mumbai.

The tournament was won by India who defeated Sri Lanka by 6 wickets in thefinal. India became the first nation to win a World Cup final on home soil.[8] Indiancaptain Mahendra Singh Dhoni scored an unbeaten 91 in the final and wasadjudged the man of the match. India's Yuvraj Singh was declared the man of thetournament. The biggest upset of the torunament was the defeat ofEngland byIreland.[9] Ireland's Kevin O'Brien scored a century in just 50 balls (and a total of113 off 63 balls), the fastest World Cup century, while Ireland made the highestsuccessful run chase in World Cup history beating Sri Lanka's 313 againstZimbabwe at New Plymouth in New Zealand in 1992

Host selection

Bids

The ICC originally announced its decision as to which countries would host the2011 World Cup on 30 April 2006. Australia and New Zealand also bid for thetournament, and a successful Australasian bid for the 2011 World Cup would haveseen a 5050 split in games, with the final still up for negotiation. The TransTasman bid, Beyond Boundaries, was the only bid for 2011 delivered to ICCheadquarters in Dubai ahead of the 1 March deadline. Considerable merits of theAustralasian bid were the superior venues and infrastructure and the total support

of both the New Zealand and Australian governments on tax and customs issuesduring the tournament, according to Cricket Australia chief executive JamesSutherland.[11] The New Zealand government had also given assurance thatZimbabwe would be allowed to compete in the tournament, following politicaldiscussions in the country over whether their cricket team should be allowed totour Zimbabwe in 2005.

ICC President Ehsan Mani said the extra time taken by the Asian block to handover its bid compliance book had harmed the four-nation bid. However, when thetime came to vote, Asia won the hosting rights by seven votes to three.[11] ThePakistan Cricket Board has revealed that it was the vote of theWest Indies CricketBoard that swung the matter, as the Asian bid had the support of the four biddingcountries along with South Africa and Zimbabwe.[12] It was reported in PakistaninewspaperDawn that the Asian countries promised to hold fund-raising events forWest Indian cricket during the 2007 World Cup, which may have influenced thevote.[13] However, chairman of the Monitoring Committee of the Asian bid, I. S.
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Bindra, said it was their promise of extra profits in the region of US$400 millionthat swung the vote,[14] that there "was no quid pro quo for their support",[15] andthat playing the West Indies had "nothing to do with the World Cup bid".[15]

The ICC prefers to rotate World Cup venues between major cricket playingnations. The World Cups have been hosted by England (three times: 1975, 1979,1983), India/Pakistan (1987), Australia/New Zealand (1992), India/Pakistan/SriLanka (1996), England/Netherlands (1999), South Africa/Zimbabwe/Kenya)(2003) and West Indies (2007). For the 2011 World Cup Australia/New Zealandwere a strong contender ahead of India/Pakistan/Sri Lanka/Bangladesh becausethey had not hosted a World Cup since 1992. In the final voting India won becausethey argued that since they were a bigger group of countries they should beassigned a World Cup more frequently. Australia/New Zealand were awarded the2015 World Cup.

Format

Late in 2007, the four host nations agreed upon a revised format for the 2011World Cup identical to the 1996 World Cup, the only change being the number ofteams: it was 12 in 1996 and 14 in 2011. The first round of the tournament will bea round-robin in which the 14 teams are divided into two groups of 7 teams each.The 7 teams play each other once with the top 4 from each group qualifying for thequarter-finals.[16] The format ensures that each team gets to play a minimum of 6matches even if they are ruled out of the tournament due to early defeats.

Qualification

Main articles:ICC World Cricket League 2007-09 and2009 ICC World Cup

QualifierAs per ICC regulations, all 10 full members automatically qualify for the

World Cup, including Zimbabwe who have given up their Test playing status until

the standard of their team improves.[17]

The ICC also organised a qualifying tournament in South Africa to determinewhich Associate teams would participate in 2011 event. Ireland, who had been the

best performing Associate nation since the last World Cup, won the tournament,beating Canada in the final. The Netherlands and Kenya also qualified by virtue offinishing third and fourth respectively.[18]

The following 14 teams qualified for the final tournament.
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Group A Group B

Rank Team Rank Team

Full Members

1 Australia 2 India

3 Pakistan 4 South Africa

5 New Zealand 6 England

7 Sri Lanka 8 West Indies

9 Zimbabwe 10 Bangladesh

Associate Members

11 Canada 12 Ireland

13 Kenya 14 Netherlands

Preparation

Pakistan loses co-host status

In April 2009 the ICC announced that Pakistan had lost its right to co-host the2011 World Cup due to ongoing concerns about the "uncertain security situation"

prevailing in the country, especially in the aftermath of the 2009 attack on the SriLanka national cricket team in Lahore.[19][20]

It is estimated that the PCB will lose $10.5 million due to the tournament beingtaken away from them.[21] This figure only includes the match-fee of $750,000 permatch guaranteed by the ICC. The overall loss to the PCB and the Pakistanieconomy is expected to be much greater.

On 9 April 2009, PCB chairman Ijaz Butt revealed that they had issued a legalnotice to oppose ICC's decision.[22] However, the ICC claims that PCB is still a co-host and they have only shifted the matches out of Pakistan.[23] Pakistan had

proposed that South Asia host the 2015 World Cup and Australia/New Zealandhost 2011, however this option did not find favour with their co-hosts and hencedidn't materia
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Allocation of matches

On 11 April 2005, Pakistan Cricket Board chairman Shaharyar Khan announced anagreement about the allocation of games.[25] The original plan involved Indiahosting the final, while Pakistan and Sri Lanka would host the semi-finals.[26] andthe opening ceremony will take place in Bangladesh.[27]

After being stripped of its co-host status, Pakistan made the bid to host its homegames in the cities ofUAE as a neutral home venue. This is a result of Pakistan

playing matches in the preceding months in Abu Dhabi, Dubai and Sharjah. Thepitches in these stadiums have also been developed to suit the Pakistani players.

However, on 28 April 2009, the ICC announced the re-allocation of matchesoriginally intended to be played in Pakistan. As a result, India hosted 29 matches

across eight venues including the final and one semi-final; Sri Lanka hosted 12 inthree venues, including one semi-final; while Bangladesh staged eight at twogrounds as well as the opening ceremony on 17 February 2011.[28]

On 1 June 2010, the first phase of tickets for the 2011 World Cup in India, SriLanka and Bangladesh were put on sale following a meeting of the tournament'sCentral Organising Committee in Mumbai. The tickets were priced affordably,with the cheapest costing 20 US cents in Sri Lanka, the committee said.[29] InJanuary 2011, the ICC declared the Eden Gardens ground in Kolkata, India to beunfit and unlikely to be complete by 27 February when it was scheduled to host a

match between India and England. As a result, the match was moved to Bangalore

Media and promotion

See also:List of 2011 Cricket World Cup broadcasting rights

De Ghuma Ke

The official song of the 2011 World Cup

Problems listening to this file? See media help.
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The World Cup has grown as a media event with each tournament. TheInternational Cricket Council has sold the rights for broadcasting of the 2011Cricket World Cup for around US$ 2 Billion to ESPN Star Sports and Star Cricket.

Song and other promotions

The official event ambassador for the ICC Cricket World Cup 2011 is SachinTendulkar,[31] promoting various ICC initiatives for the tournament.

The official song of the 2011 World Cup "De Ghuma Ke" was composed by thetrio ofShankarEhsaanLoy, and is sung in Hindi, Bengali and Sinhala.[32] Itincorporates an array of Indian rhythms, as well as elements of rock and hip-hop.The song was performed at the opening ceremony of the tournament, which washeld in Bangladesh on 17 February 2011

Stumpy, a young elephant, is the official mascot for the 2011 Cricket World Cup.He was unveiled at a function in Colombo, Sri Lanka, on Friday, 2 April 2010. Theofficial name of the mascot was released on Monday, 2 August 2010 after anonline competition conducted by the International Cricket Council in the last weekof July, 2010.

Opening ceremony

Fireworks at the opening ceremony, seen from the surrounding areas of the

Bangabandhu National Stadium in central Dhaka

The Opening Ceremony was held in Bangladesh. The venue for the openingceremony was Bangabandhu National Stadium in Dhaka, Bangladesh. The eventtook place on 17 February 2011, 2 days prior to the first match of the World Cup.

Prize money

The 2011 Cricket World Cup winning team would be taking home a prize moneyof US$ 3 million and US$ 1.5 million for runner-up, with the International CricketCouncil deciding to double the total allocation for the coveted tournament to US$10 million. The winning team will also take home a replica of the ICC CricketWorld Cup Trophy, that has been awarded since 1999. The decision was taken atthe ICC Board meeting which was held in Dubai on April 20, 2010.[37][38] The total

prize money on offer for the tournament for the teams placing from 1st to 8th is
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US$7.48 million. The remaining two semi-finalists will receive 0.75 million US$each. The last four quarter-finalists will each receive 0.37 million US$

Venues

All the venues of the 2011 Cricket World Cup were announced on 2 November2009 in Mumbai by the International Cricket Council. Two new stadiums in SriLanka have been constructed for the World Cup at Kandy and Hambantota.[40]

Venue City Capacity

India

Wankhede Stadium Mumbai 33,317

Eden Gardens Kolkata 90,000

MA Chidambaram Stadium Chennai 50,000

M Chinnaswamy Stadium Bangalore 55,000

Sardar Patel Stadium Ahmedabad 54,000

Feroz Shah Kotla New Delhi 48,000

Vidarbha Cricket Association Stadium Nagpur 45,000

Punjab Cricket Association Stadium Mohali 35,000

Sri Lanka

R Premadasa Stadium Colombo 35,000

Muttiah Muralitharan International Cricket

StadiumKandy 35,000

Mahinda Rajapaksa International Stadium Hambantota 35,000

Bangladesh

Shere Bangla National Stadium Dhaka 25,000

Zahur Ahmed Chowdhury Stadium Chittagong 20,000
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Venues in Bangladesh sri lanka and india

Umpires

Main article: 2011 Cricket World Cup officials

The Umpire selection panel selected 18 umpires excluding a reserve umpire,Enamul Haque (Bangladesh) to officiate at the World Cup: 5 from Australia, 6from Asia, 3 from England, 2 fromNew Zealand and 1 each from South Africa andWest Indies.

Australia South Africa England
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Simon Taufel Steve Davis Rod Tucker Daryl Harper Bruce Oxenford

New Zealand

Billy Bowden

Tony Hill

Marais Erasmus

Pakistan

Aleem Dar Asad Rauf

India

Shavir Tarapore

Amiesh Saheba

Ian Gould Richard Kettleborough Nigel Llong

Sri Lanka

Asoka de Silva Kumar Dharmasena

West Indies

Billy Doctrove

Squads

Each country, before selecting their final squads chose a 30-member preliminarysquad for the tournament which then would be cut down to 15. All the 14 teamsannounced their final squad before 19 January 2011.

Group stage

The top four teams from the two groups qualified for the quarter finals.

Group A

Team Pld W L T NR NRR Pts

Pakistan 6 5 1 0 0 +0.758 10

Sri Lanka 6 4 1 0 1 +2.582 9

Australia 6 4 1 0 1 +1.123 9

New Zealand 6 4 2 0 0 +1.135 8
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Zimbabwe 6 2 4 0 0 +0.030 4

Canada 6 1 5 0 0 1.987 2

Kenya 6 0 6 0 0 3.042 0

Group B

Team Pld W L T NR NRR Pts

South Africa 6 5 1 0 0 +2.026 10

India 6 4 1 1 0 +0.900 9

England 6 3 2 1 0 +0.072 7

West Indies 6 3 3 0 0 +1.066 6

Bangladesh 6 3 3 0 0 1.361 6

Ireland 6 2 4 0 0 0.696 4

Netherlands 6 0 6 0 0 2.045 0

Incidents

The West Indies' team bus had rocks thrown at it by Bangladeshi fans on itsway back to the team hotel after their win over Bangladesh in Dhaka on March4. It was later claimed that the rock-throwers had confused the Windies' buswith the Bangladesh bus.[43]Bangladeshs elite Rapid Action Battalion arrested

38 people after the attack.[44]

On 8 March, fans who lined up outside the Vidarbha Cricket AssociationGround inNagpurto buy tickets of the match between India and South Africawere caned by the local police.
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6 wickets in the final thus becoming the first team to win a world cup final onhome soil[5].

From 1992 to 2011, at least one team from Indian Subcontinent has reached WorldCup Final, Pakistan (Winner) in 1992, Sri Lanka(Winner) in 1996, Pakistan(Runner up) in 1999, Indian (Runner Up) in 2003, Sri Lanka (Runner Up) in 2007,India (Winner) and Sri Lanka (Runner up) in 2011.

Before the first Cricket World Cup

The first ever international cricket match was played between Canada and theUnited States, on the 24 and 25 September 1844. However, the first credited Testmatch was played in 1877 between Australia and England, and the two teamscompeted regularly forThe Ashes in subsequent years. South Africa was admittedto Test status in 1889.[6] Representative cricket teams were selected to toureachother, resulting in bilateral competition. Cricket was also included as an Olympicsport at the 1900 Paris Games, where Great Britain defeated France to win the goldmedal.[7] This was the only appearance of cricket at the Summer Olympics.

The first multilateral competition at international level was the 1912 TriangularTournament, a Test cricket tournament played in England between all three Test-

playing nations at the time: England, Australia and South Africa. The event was

not a success: the summer was exceptionally wet, making play difficult on dampuncovered pitches, and attendances were poor, attributed to a "surfeit of cricket".[8]

In subsequent years, international Test cricket has generally been organised asbilateral series: a multilateral Test tournament was not organised again until thequadrangularAsian Test Championship in 1999.

The number of nations playing Test cricket increased gradually over the years,with the addition ofWest Indies in 1928,New Zealand in 1930, India in 1932, andPakistan in 1952, but international cricket continued to be played as bilateral Testmatches over three, four or five days.

In the early 1960s, English county cricket teams began playing a shortened versionof cricket which only lasted for one day. Starting in 1962 with a four-teamknockout competition known as the Midlands Knock-Out Cup,[9] and continuingwith the inaugural Gillette Cup in 1963, one-day cricket grew in popularity inEngland. A national Sunday League was formed in 1969. The first One-DayInternational event was played on the fifth day of a rain-aborted Test match
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between England and Australia at Melbourne in 1971, to fill the time available andas compensation for the frustrated crowd. It was a forty overmatch with eight balls

per over.[10]

The success and popularity of the domestic one-day competitions in England andother parts of the world, as well as the early One-Day Internationals, prompted theICC to consider organising a Cricket World Cup.

Prudential World Cups

The inaugural Cricket World Cup was hosted in 1975 by England, the only nationable to put forward the resources to stage an event of such magnitude at that time.The 1975 tournament started on June 7.[12] The first three events were held inEngland and officially known as the Prudential Cup after the sponsors Prudential

plc. The matches consisted of 60 six-ball overs per team, played during thedaytime in traditional form, with the players wearing cricket whites and using redcricket balls.[13]

Eight teams participated in the first tournament: Australia, England, India,NewZealand, Pakistan, and the West Indies (the six Test nations at the time), togetherwith Sri Lanka and a composite team from East Africa.[14] One notable omissionwas South Africa, who were banned from international cricket due to apartheid.
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The tournament was won by the West Indies, who defeated Australia by 17 runs inthe final at Lord's.[14]

The 1979 World Cup saw the introduction of the ICC Trophy competition to selectnon-Test playing teams for the World Cup,[15] with Sri Lanka and Canadaqualifying.[16] West Indies won a second consecutive World Cup tournament,defeating the hosts, England, by 92 runs in the final. At a meeting which followedthe World Cup, the International Cricket Conference agreed to make thecompetition a quadrennial event.[16]

The 1983 event was hosted by England for a third consecutive time. By this time,Sri Lanka had become a Test-playing nation, and Zimbabwe qualified through theICC Trophy. A fielding circle was introduced, 30 yards (27 m) away from thestumps. Fourfieldsmen needed to be inside it at all times.[17]India, an outsider

quoted at 66-1 to win by bookmakers before the competition began, were crownedchampions after upsetting the West Indies by 43 runs in the final.[11][18]

19871996

The 1987 tournament, named the Reliance World Cup after their Indian sponsors,was held in India and Pakistan, the first time that the competition was held outsideEngland. The games were reduced from 60 to 50 overs per innings, the currentstandard, because of the shorter daylight hours in the Indian subcontinentcompared with England's summer.[19] Australia won the championship by defeating

England by 7 runs in the final, the closest margin in World Cup final history.[20][21]

The 1992 World Cup, held in Australia and New Zealand, introduced manychanges to the game, such as coloured clothing, white balls, day/night matches,and an alteration to the fielding restrictions. The South African cricket team

participated in the event for the first time, following the fall of the apartheid regimeand the end of the international sportsboycott.[22] Pakistan overcame a dismal startto emerge as winners, defeating England by 22 runs in the final.[23]

The 1996 championship was held in the Indian subcontinent for a second time,

with the inclusion of Sri Lanka as host for some of its group stage matches.[24] Inthe semi-final, Sri Lanka, heading towards a crushing victory over India at EdenGardens (Calcutta) after their hosts lost eight wickets while scoring 120 runs in

pursuit of 254, were awarded victory by default after riots broke out in protestagainst the Indian performance.[25] Sri Lanka went on to win their maidenchampionship by defeating Australia by seven wickets in the final, which was heldin Lahore.[26]
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Australian treble

In 1999 the event was hosted by England, with some matches also being held inScotland, Ireland, Wales and theNetherlands.[27][28] Australia qualified for the semi-finals after reaching their target in their Super 6 match against South Africa off thefinal over of the match.[29] They then proceeded to the final with a tied match in thesemi-final (also against South Africa) where a mix-up between South African

batsmenLance Klusenerand Allan Donald saw Donald drop his bat and strandedmid-pitch to be run out. In the final, Australia dismissed Pakistan for 132 and thenreached the target in less than 20 overs, with eight wickets in hand.[30]

A large crowd of over 10,000 fans welcome the Australian team on completing thefirst World Cup hat-trick- Martin Place, Sydney.

South Africa, Zimbabwe and Kenya hosted the 2003 World Cup. The number ofteams participating in the event increased from twelve to fourteen. Kenya's

victories over Sri Lanka and Zimbabwe, among others and a forfeit by the NewZealand team, which refused to play in Kenya because of security concerns enabled Kenya to reach the semi-finals, the best result by an associate. In the final,Australia made 359 runs for the loss of two wickets, the largest ever total in a final,defeating India by 125 runs.[31][32]

In 2007 the tournament was hosted by the West Indies; the Cricket World Cupbecame the first such tournament to be hosted on all six populated continents.[33]

Bangladesh progressed to the second round for the first time, after defeating India,and they later went on to defeat South Africa in the second round.[34]Ireland

making their World Cup debut tied with Zimbabwe and defeated Pakistan toprogress to the second round, where they went on to defeating Bangladesh to getpromoted to the main ODI table.[35] Following their defeat to Ireland, the Pakistanicoach Bob Woolmerwas found dead in his hotel room; it was later found out thathe died of heart failure,[36] though his death may not have been a direct result of thematch's outcome. Australia defeated Sri Lanka in the final by 53 runs (D/L), in
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farcical light conditions, extending their undefeated run in the World Cup to 29matches and winning three straight World Cups.

Format

Qualification

Main article: Cricket World Cup qualification

The Test-playing nations qualify automatically for the World Cup main event,while the other teams have to qualify through a series of preliminary qualifyingtournaments. The One Day International playing nations automatically enter thefinal qualification tournament, the World Cup Qualifier, along with other nationswho have qualified through separate competitions.

Qualifying tournaments were introduced for the second World Cup, where two ofthe eight places in the finals were awarded to the leading teams in the ICC Trophy.[15] The number of teams selected through the ICC Trophy has varied throughoutthe years; currently, six teams are selected for the Cricket World Cup. The WorldCricket League (administered by the International Cricket Council) is thequalification system provided to allow the Associate and Affiliate members of theICC more opportunities to qualify.The name "ICC Trophy" has been changed to"ICC World Cup Qualifier".[38]

Under the current qualifying process, the World Cricket League, all 91 Associateand Affiliate members of the ICC are able to qualify for the World Cup. Associateand Affiliate members must play between two and five stages in the ICC WorldCricket League to qualify for the World Cup finals, depending on the Division inwhich they start the qualifying process.

Process summary in chronological order:

1. Regional tournaments: Top teams from each regional tournaments will bepromoted to a division depending on the teams' rankings according to the

ICC and each division's empty spots.2. Division One: 6 Teams All automatically qualify for the World Cup

Qualifier.3. Division Three: 6 Teams Top 2 promoted to Division Two.4. Division Two: 6 Teams Top 4 qualify for the World Cup Qualifier.5. Division Five: 6 Teams Top 2 promoted to Division Four.
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6. Division Four: 6 Teams Top 2 promoted to Division Three.7. Division Three (second edition): 6 Teams Top 2 qualify for the World

Cup Qualifier.8. World Cup Qualifier: 12 Teams Top 6 are awarded ODI status and Top 4

qualify for the World Cup.

Tournament

See also:History of the Cricket World Cup#Historical formats of final tournament

The captains of the 2007 Cricket World Cup.

The format of the Cricket World Cup has changed greatly over the course of its

history. Each of the first four tournaments was played by eight teams, divided intotwo groups of four.[39] There, competition comprised two stages, a group stage anda knock-out stage. The four teams in each group played each other in the round-robin group stage, with the top two teams in each group progressing to the semi-finals. The winners of the semi-finals played against each other in the final. Withthe return of South Africa in 1992 after the ending of the apartheid boycott, nineteams played each other once in the group phase, and the top four teams progressedto the semi-finals.[40] The tournament was further expanded in 1996, with twogroups of six teams.[41] The top four teams from each group progressed to quarter-finals and semi-finals.

A new format was used for the 1999 and 2003 World Cups. The teams were splitinto two pools, with the top three teams in each pool advancing to the Super 6.[42]

The "Super 6" teams played the three other teams that advanced from the othergroup. As they advanced, the teams carried their points forward from previousmatches against other teams advancing alongside them, giving them an incentive to
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perform well in the group stages. [42] The top four teams from the "Super 6" stageprogressed to the semi-finals, with winners playing in the final.

The last format used in the 2007 World Cup, features 16 teams allocated into fourgroups of four.[43] Within each group, the teams play each other in a round-robinformat. Teams earn points for wins and half-points for ties. The top two teamsfrom each group move forward to the Super 8 round. The "Super 8" teams play theother six teams that progressed from the different groups. Teams earned points inthe same way as the group stage, but carrying their points forward from previousmatches against the other teams who qualified from the same group to the "Super8" stage.[44] The top four teams from the "Super 8" round advance to the semi-finals, and the winners of the semi-finals play in the final.

The current format, approved by ICC to be used in 2011 World Cup, features 14

teams allocated. Within each group, the teams will play in a round-robin format.The top four teams from each group will proceed to the knock out stage playingquarter-finals. Winners of the quarter-finals will play semi-finals and the winningsemi-finalists will play in the final.

Trophy

The Cricket World Cup trophy which is kept by the ICC.

Main article: Cricket World Cup Trophy

The ICC Cricket World Cup Trophy is presented to the winners of the World Cupfinals. The current trophy was created for the 1999 championships, and was thefirst permanent prize in the tournament's history; prior to this, different trophieswere made for each World Cup.[45] The trophy was designed and produced inLondon by a team of craftsmen from Garrard & Co over a period of two months.
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The current trophy is made from silverand gild, and features a golden globe heldup by three silver columns. The columns, shaped as stumps andbails, represent thethree fundamental aspects of cricket: batting,bowling and fielding, while the globecharacterises a cricket ball.[46] It stands 60 cm high and weighs approximately11 kilograms. The names of the previous winners are engraved on the base of thetrophy, with space for a total of twenty inscriptions.

The original trophy is kept by the ICC. A replica, which differs only in theinscriptions, is permanently awarded to the winning team.

Media coverage

Mello

Main article: Cricket World Cup media

The tournament is the world's third largest (with only the FIFA World Cup and theSummer Olympics exceeding it), being televised in over 200 countries to over 2.2

billion television viewers.[1][2][47][48]Television rights, mainly for the 2011 and 2015World Cup, were sold for overUS$1.1 billion,[49] and sponsorship rights were soldfor a further US$500 million.[50] The 2003 Cricket World Cup matches wereattended by 626,845 people,[51] while the 2007 Cricket World Cup sold more than672,000 tickets and recorded the highest ticketing revenue for a Cricket WorldCup.[52][53]

Successive World Cup tournaments have generated increasing media attention asOne-Day International cricket has become more established. The 2003 World Cupin South Africa was the first to sport a mascot,Dazzlerthe zebra. An orangeraccoon-like creature known as Mello was the mascot for the 2007 Cricket WorldCup.[54]
http://en.wikipedia.org/wiki/Silverhttp://en.wikipedia.org/wiki/Gildinghttp://en.wikipedia.org/wiki/Stump_(cricket)http://en.wikipedia.org/wiki/Bail_(cricket)http://en.wikipedia.org/wiki/Batting_(cricket)http://en.wikipedia.org/wiki/Bowling_(cricket)http://en.wikipedia.org/wiki/Fielding_(cricket)http://en.wikipedia.org/wiki/Cricket_ballhttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-45http://en.wikipedia.org/wiki/Centimetrehttp://en.wikipedia.org/wiki/Kilogramhttp://en.wikipedia.org/wiki/Engravinghttp://en.wikipedia.org/w/index.php?title=Cricket_World_Cup_media&action=edit&redlink=1http://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-CWC-0http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-3rd-1http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-46http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-47http://en.wikipedia.org/wiki/Sports_television_broadcast_contractshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-48http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-49http://en.wikipedia.org/wiki/2003_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-50http://en.wikipedia.org/wiki/2007_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-51http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-52http://en.wikipedia.org/wiki/Zebrahttp://en.wikipedia.org/wiki/Raccoonhttp://en.wikipedia.org/wiki/Mascothttp://en.wikipedia.org/wiki/2007_Cricket_World_Cuphttp://en.wikipedia.org/wiki/2007_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-53http://en.wikipedia.org/wiki/File:Mello2.jpghttp://en.wikipedia.org/wiki/File:Mello2.jpghttp://en.wikipedia.org/wiki/Silverhttp://en.wikipedia.org/wiki/Gildinghttp://en.wikipedia.org/wiki/Stump_(cricket)http://en.wikipedia.org/wiki/Bail_(cricket)http://en.wikipedia.org/wiki/Batting_(cricket)http://en.wikipedia.org/wiki/Bowling_(cricket)http://en.wikipedia.org/wiki/Fielding_(cricket)http://en.wikipedia.org/wiki/Cricket_ballhttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-45http://en.wikipedia.org/wiki/Centimetrehttp://en.wikipedia.org/wiki/Kilogramhttp://en.wikipedia.org/wiki/Engravinghttp://en.wikipedia.org/w/index.php?title=Cricket_World_Cup_media&action=edit&redlink=1http://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-CWC-0http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-3rd-1http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-46http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-47http://en.wikipedia.org/wiki/Sports_television_broadcast_contractshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-48http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-49http://en.wikipedia.org/wiki/2003_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-50http://en.wikipedia.org/wiki/2007_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-51http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-52http://en.wikipedia.org/wiki/Zebrahttp://en.wikipedia.org/wiki/Raccoonhttp://en.wikipedia.org/wiki/Mascothttp://en.wikipedia.org/wiki/2007_Cricket_World_Cuphttp://en.wikipedia.org/wiki/2007_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-53


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Selection of hosts

Civic Centre, South Africa honours the 2003 World Cup

The International Cricket Council's executive committee votes for the hosts of the

tournament after examining the bids made by the nations keen to hold a CricketWorld Cup.[55]

England hosted the first three competitions. The ICC decided that England shouldhost the first tournament because it was ready to devote the resources required toorganising the inaugural event.[12] India volunteered to host the third Cricket WorldCup, but most ICC members believed England to be a more suitable venue becausethe longer period of daylight in England in June[56] meant that a match could becompleted in one day.[57] The 1987 Cricket World Cup was the first hosted outsideEngland, held in Pakistan and India.

Many of the tournaments have been jointly hosted by nations from the samegeographical region, such as South Asia in 1987, 1996 and 2011, Australasia in1992, Southern Africa in 2003 and West Indies in 2007.

Tournament History

Year Host Nation(s) Final VenueFinal

Winner Result Runner-up

1975

Details EnglandLord's, London

West

Indies

291/8 (60

overs)

WI won by

17 runs

Scorecard

Australia

274 all out

(58.4 overs)

1979 Lord's, London West WI won by England
http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-54http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-ENGHOST-11http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-55http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-56http://en.wikipedia.org/wiki/1987_Cricket_World_Cuphttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Australasiahttp://en.wikipedia.org/wiki/Southern_Africahttp://en.wikipedia.org/wiki/West_Indieshttp://en.wikipedia.org/wiki/1975_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Lord's_Cricket_Groundhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://aus.cricinfo.com/db/ARCHIVE/WORLD_CUPS/WC75/WI_AUS_WC75_ODI-FINAL_21JUN1975.htmlhttp://en.wikipedia.org/wiki/Australia_national_cricket_teamhttp://en.wikipedia.org/wiki/Lord's_Cricket_Groundhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://en.wikipedia.org/wiki/England_cricket_teamhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/File:Civic_Centre-2003_CWC.jpghttp://en.wikipedia.org/wiki/File:Civic_Centre-2003_CWC.jpghttp://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-54http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-ENGHOST-11http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-55http://en.wikipedia.org/wiki/Cricket_World_Cup#cite_note-56http://en.wikipedia.org/wiki/1987_Cricket_World_Cuphttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Australasiahttp://en.wikipedia.org/wiki/Southern_Africahttp://en.wikipedia.org/wiki/West_Indieshttp://en.wikipedia.org/wiki/1975_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Lord's_Cricket_Groundhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://aus.cricinfo.com/db/ARCHIVE/WORLD_CUPS/WC75/WI_AUS_WC75_ODI-FINAL_21JUN1975.htmlhttp://en.wikipedia.org/wiki/Australia_national_cricket_teamhttp://en.wikipedia.org/wiki/Lord's_Cricket_Groundhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://en.wikipedia.org/wiki/England_cricket_team


23/76

Details England

Indies

286/9 (60

overs)

92 runs

Scorecard

194 all out

(51 overs)

1983


India183 all out

(54.4 overs)

Ind won by43 runs

Scorecard

WestIndies

140 all out

(52 overs)

1987

Details India, PakistanEden Gardens,

Kolkata

Australi

a

253/5 (50

overs)

Aus won by

7 runs

Scorecard

England

246/8 (50

overs)

1992

DetailsAustralia,New

Zealand

MCG,

Melbourne

Pakistan

249/6 (50

overs)

Pak won by

22 runs

Scorecard

England

227 all out

(49.2 overs)

1996

DetailsIndia, Pakistan, Sri

Lanka

Gaddafi

Stadium,

Lahore

Sri

Lanka

245/3 (46.2

overs)

SL won by

7 wickets

Scorecard

Australia

241/7 (50

overs)

1999


Australia

133/2 (20.1

overs)

Aus won by

8 wickets

Scorecard

Pakistan

132 all out

(39 overs)

2003

DetailsSouth Africa

ZimbabweKenya

Wanderers,

Johannesburg

Australi

a

359/2 (50

overs)

Aus won by

125 runs

Scorecard

India

234 all out

(39.2 overs)

2007

Details West Indies

Kensington

Oval,

Bridgetown

Australi

a

281/4 (38

overs)

Aus won by

53 runs

(D/L)

Scorecard

Sri

Lanka

215/8 (36

overs)

2011 Wankhede India Ind won by Sri
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info.com/db/ARCHIVE/WORLD_CUPS/WC83/IND_WI_WC83_ODI-FINAL_25JUN1983.htmlhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://en.wikipedia.org/wiki/West_Indies_cricket_teamhttp://en.wikipedia.org/wiki/1987_Cricket_World_Cuphttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Eden_Gardenshttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Australia_national_cricket_teamhttp://en.wikipedia.org/wiki/Australia_national_cricket_teamhttp://aus.cricinfo.com/db/ARCHI

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