(GROUP 1)

• Rohit Dhoundiyal • Devendra Malviya

• Vikram Bhopi • Nisha Bhagat

• Amey Koli • Kazim Rizvi

• Monika Gaikwad • Akash Juikar

• Ankita Kamalkar • Kiran Adkar

Genesis of Ashok Leyland

• Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK MOTORS”, to assemble Austin Cars.

• Renamed & Started Mfg. Commercial Vehicles in 1955 with equity participation by “LEYLAND MOTORS”.

• 2nd Largest Commercial vehicle company in India.

• Market Share of 28% (2007-2008) in Medium & Heavy Commercial Vehicle.

• Market Leader in Bus Segment , and Claims to carry 60 Million Passengers Daily.

MR. DHEERAJ G. HINDUJA (CHAIRMAN)

MR. VINOD K. DASARI(MANAGING DIRECTOR)

MR. R. SESHASAYEE(EX. VICE CHAIRMAN)

B.O.D

PRODUCTS

Buses

Trucks

Light Vehicles

Defence Vehicles

Power Solutions

MISSION

• Large Production.

• Modernization.

• Global Benchmarking our Product, Process & People.

• Identifying with Customer.

• Good Relationship Management.

VISION

• Leadership in Medium & Heavy segment.

• Significant presence in World Market.

• Customer Satisfaction.

Performance Highlights

Success Formula

It has been able to achieve all this capitalizing on his strengths of: Providing Superior Value proposition to the Customer . Having the largest distribution & Service network.

To increase it’s reach to rural India.

Business Strategies

Continuous expansion of network partners.

It’s overall portfolio consists of 11 basic models & over 150 variants spanning across all segments of the industry.

It’s foray is into Alternate fuel segment.

Ashok Leyland's Future Plans

Consequently, additional investment in the areas of R&D and Marketing & Customer interface has been announced.

Competitor Analysis

Major Competitor of Ashok Leyland : -

• TATA MOTORS

• EICHER MOTORS

Market Capital 6%

88%

6%

ASHOK LEYLAND

TATA MOTORS

EICHER MOTORS

Sales Turnover

19%

80%

1%

ASHOK LEYLANDTATA MOTORSEICHER MOTORS

Net Profit

29%

64%

6%

ASHOK LEYLANDTATA MOTORSEICHER MOTORS

Automobile Industry In India

• Sixth largest car and commercial vehicle mfg. industry in India.

• India mfg. 11 million vehicles every year.

• 34 Billion Dollar turnover.

• Provides Employment to 13 Million people directly & indirectly.

• Automobile Industry is 5% of the Total GDP of India.

• By 2015, Annual vehicles sales has been projected to increase to

20 million .

Vehicle Composition

16%

9%

75%

CARS

COMMERCIAL & 3 WHEELER

2 WHEELER

• 91% Vehicles sold are used by Households.

• 9% Vehicles sold are for Commercial Purpose.

CONCLUSION

Ashok Leyland provides Commercial Vehicles with World Class Technology that is relevant, appropriate & affordable.In an Atmosphere that nurture’s Creativity & Innovation, 1000+ Product development Team seeks to Harness and Adopt Technology that provide value to Consumers as well as Safety and Environmental Issue.

ANY QUESTION