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PROJECT REPORT

ON

" RESEARCH ANALYSIS OF B2B MAGAZINES FOR

ELECTRONICS SECTOR"

Submitted By

Mr. ASHISH M. PAIKRAO

Roll No: 10004

In Partial Fulfillment of

MMS II YEAR

2010-2011

Submitted To

SWAYAM SIDDHI MITRA SANGH

SWAYAM SIDDHI COLLEGE OF MANAGEMENT

& RESEARCH

BHIWANDI, THANE-421302

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[Approved by AICTE, Affiliated to University of Mumbai& Govt. of Maharashtra DTE Code – MB 336]

Sonadevi Compound, Near Octroi Naka, Kalyan Road, Temghar, Bhiwandi, Dist –Thane- 421302

CERTIFICATE

This is to certify that Mr. ASHISH MADHUKAR PAIKRAO student of Swayam Siddhi

College of Management and Research has successfully completed the project work Titled –

‘ RESEARCH ANALYSIS OF B2B MAGAZINES FOR ELECTRONICS SECTOR"

in partial fulfillment of requirement for the completion of MMS course as prescribed by the

Swayam Siddhi College of Management and Research, Bhiwandi.

This project report is the record of authentic work carried out by him/her during the period

from 1st May 2011 to 1 July 2011.

He has worked under my guidance.

Prof. Antara Sonawane Prof. Dr. S.K. BANERJEE

Internal Guide Director

Date: Date

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ACKNOWLEDGEMENT

In the first place, I thank Swayam Siddhi Institute of management studies, Mumbai

University, Bhiwandi for giving me an opportunity to work on this project. I would also like

to thank Dr., Director S.K. Banerjee of Swayam Siddhi Institute of management studies,

Mumbai University, Mumbai for having given me their valuable guidance for the project.

Without their help it would have been impossible for me to complete the project.

I would also like to thank Mr. Sanket Nandavadekar Studio green who have provided me

with a lot of information and data – many of which I have used in this report and his

experience without which this project could not have been completed.

.

Place: MumbaiDate: Signature of the student

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INDEX

SR. NOPARTICULARS

1 INTRODUCTION OF ELECTRONICS INDUSTRY

2 OBJECTIVES

3 SUB SECTOR

4 MEDIUM USED FOR MARKETING

5 PUBLICATION

6 COMPETITION

7 MAGAZINE UNDER STUDY

8 CONCLUSION

9 BIBLOGRAPHY

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INTRODUCTION OF ELECTRONICS SECTOR

SECTORS TO LOOK FOR IN 2011:

The Indian electronics industry is aiming at an ambitions target of US $ 125 billion

by 2014.However,India lags behind other Asian countries considerably in electronics

hardware manufacturing.

Seeing the vibrancy of the electronics manufacturing sectors, the government has also shifted

its focus towards.

Another unique area of growth is the domestic power electronics industry. The unprecedented

growth in the demand for Indian electronics has also spawned a corresponding spurt in this

industry.

The LED market in India is worth US $ 130 billion, which is projected to take a huge leap to

US $ 200 billion by 2020.

SUB SECTORS:

LED LIGHTS ,

I NVERTERS ,

BATTERY

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MEDIUM USED FOR MARKETING

Business Newspaper:

Economics Times., Indian express, Business standard

Business Magazines: India today etc .

Trade Websites:Trade india.com, indiamart.com etc.

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PUBLICATION:

Comprises of magazines supplied at a business Address & targeting a specific industry or

function within business.

Growing corporate media spending & robust economic outlook are expected to propel growth

in the market.

DRIVERS OF THE PUBLICATIONS:

Advertisements revenues are exponentially increasing.Expansions of manufacturing & services sectors.

Growth in international licensing & partnerships with publication houses.

Need for niche information & specific regional focus.

CHALLENGES:

Increasing Digitization of print magazines.

Competition from other media forms in terms of Ad revenues.

LATEST TRENDS:

Localization of content.

Tie with industry associations.

COMPETITION:

Major players like Infomedia lead the B2B market in India with a substantial amount of

issues popular amongst business verticals.

Market is highly fragmented with many magazines but mostly single owner, single magazine

types.

Foreign players are making inroads with off shoring engagements with Indian publishers.

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M AGAZINE UNDER STUDY

Electronics bazzar

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LAUNCH :

2006

ISSUE: MONTHLY.

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INTRODUCTION OF

MAGAZINE:

Electronics Bazaar

India’s First B2B Sourcing GuideFor Electronics Industry,

India’s First B2B Sourcing GuideFor Electronics Industry ,

email to [email protected] with your name, designation

and mailing address.

Highlights:

• From The EFY Group— Publishers of 'Electronics For You'magazine

• To be launched at Componex'07with an initial print-run of 20,000copies

• SMS-based instant responsefacility for first 50 advertisers

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• Full Page ad (National) for Rs. 37,000 only

• Full Page Page ad (Regional) for 14,800 only

• Inaugural discount offer for firstfifty advertisers.

ADDRESS:

kits’n speares,

D-88/5, okhla Industrial area, phase 1,

New Delhi 110020 .PHONE 022-40497401

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E- MAIL ID- [email protected]

Website: www.electronicsb2b.com

EDITORIAL: Rahul Chora

Editorial secretary

FOCUS: current electronics market.

SECTIONS:

mailto:[email protected]


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HOME: This section gives details about the introduction Magazine.

MAGAZINE:

Electronics Bazaar India’s First B2B Sourcing Guide For Electronics Industry

India’s First B2B Sourcing Guide For Electronics IndustryWant to receive a FREE Sampy Copy? Send an email to [email protected] with your name, designation and mailing address

Highlights:

* From The EFY Group—Publishers of 'Electronics For You' magazine

*To be launched at Componex'07 with an initial print-run of 20,000 copies

*SMS-based instant response facility for first 50 advertisers

*Full Page ad (National) for Rs. 37,000 onlyFull Page Page ad (Regional) for 14,800 only

*Inaugural discount offer for first

fifty advertisers

CURRENT ISSUE:

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Solar Energy

Solar lanterns lighting up lives, the green way

With an array of choices available in the market, buyers must be careful to

procure quality products that offer the right value for money

PRODUCTFOCUS

COLLEGE/OFFICE/HOME

Inverters are now more intelligent, feature packed and user friendly

Purchasing inverters for offices may appear a simple task, but when you go

shopping, you come across a large number of choices. It is advisable to do a

comparative survey before making the purchasing decision.

Also, understand your power requirements

Industry Focus

Rising Demand for Components Justifies Local Manufacturing

With the demand from the Indian electronics market becoming significant, local

manufacturing of electronic components would makesense.

Manufacturing

Using Consumables to Enhance Product Life in Harsh Environments

Consumables enable longer service life of PCBs, increases reliability, reduces

field returns, and ultimately saves money .

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Leading Players

Leading PCB Manufacturers in India

The Indian printed circuit boards (PCBs) industry has witnessed rapid changes

in the last few years with the entry of foreign players in the Indian market, who

manufacture multi-layer PCBs in large quantities. At the same time, home

grown companies have also technologically upgraded themselves to become

more competitive in price .

Business Opportunity

Telecom Industry Looks Promising Manufacturers need to Grab the

Opportunity

The telecom industry offers unique opportunity to create a vibrant

manufacturing industry and also help other segments like design, EMS,

component industry to grow

Manufacturing

Setting up an Assembly Line to Manufacture UPS Systems & Inverters

Before importing, purchasing from domestic suppliers, or self designing your

assembly line, a thorough process study should be done, besides, conducting

aggressive market research about the various options available to you

Business Opportunity

LED Lighting has Vast Potential in India

LED lighting is already a hot business area in India. Yet, even the bigger

lighting players have not tapped this market aggressively

In Conversation

From concept to reality, our total focus is on the customer

Sanmina-SCI Corporation, one of the world’s premier electronics contract

manufacturers (EMS), serves the fastest growing segments of the global EMSmarket. With a dedicated focus on high end technology, the company provides

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end-to-end manufacturing solutions to large original equipment manufacturers

(OEMs), primarily in the automotive, communications, computing, defence and

aerospace, industrial and semiconductor systems, medical systems, and

multimedia markets. Its services include product design, engineering, testing,

volume production of systems, components, and sub-assemblies, as well as

logistics and repair services and support...

In Conversation

Rennes’s’ Growth Target for India is Higher than for the Rest of the World

By acquiring the wireless modem group of Nokia Corporation, Rennes’s Mobile

entered the Indian market on December 1, 2010. Rennes’s Mobile Corporation,

a subsidiary of Rennes’s Electronics Corporation, opened its research and

development (R&D) centre in Bengaluru in May 2011. In a telephonic

conversation with

Srabani Sen of Electronics Bazaar, Allan Frederiksen, managing director of

Rennes’s Mobile India Pvt Ltd and David McTernan, director of strategic

marketing and communications, Rennes’s Mobile Corporation, said the

company's expectations from India are huge, and its growth target for India is

higher than for the rest of the world.

SUBSCRIPTION:

Current issue Electronics Bazaar

July 2011

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MAGAZINE

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subscription

Subscribe :

Electronics Bazaar

India’s First B2B Sourcing Guide

For Electronics Industry

India’s First B2B Sourcing GuideFor Electronics Industry

Frequency: monthly

Language: English

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Advertising :

National Subscription Details

Subscription Period Newsstand Cost (Rs.) Discount (% Approx.) Price

1 Year (12 issues)

() 600 20 475

3 Year (36 issues)

() 1800 25 1340

5 Year (60 issues)

() 3000 30 2080

1 year (12 issues)

() 100 0 9

Advertisement Tariff

(Position and Hues)

Colour Positions Indian Rate (in Rs)International Rate (in US$)

Full Page 37,000 1000

Half Page 22,500 550

Quarter Page 14,000 325

Premium Positions (Colour) Indian Rate (in Rs)International Rate (in US$)

Inside Front Cover 55,000 1500

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Back Cover 80,000 2150

Inside Back Cover 50,000 1350

Last Page(IBC facing) 45,000 1250

Page 3 (Opening page) 52,500 1400

Page 5 45,000 1250

Page 7,11,13,15 40,000 1100

Front Cover 75,000 2,000

Regional Indian Rate (in Rs)International Rate (in

US$)

Half Page 17,000

Quarter Page 10,500

Full Page 27,750

Click Here for Media Kits

Additional Charge:

• Specific position=20% extra

• RHS position=10% extra

• Bleed=10% extra

Please note: Innovative positions available on request

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— Gatefold (Cover)

— Adstrip (Cover)

— Add-ons

Mechanical Details

Size Bleed (Ht x Wd

cm)Print (Ht x Wd

cm)

Full Page 26.8 x 19.5 24.0 x 18.0

Double Spread 26.8 x 39.0 24.0 x 37.0

Half Page (H) 13.0 x 19.5 11.5 x 18.0

Half Page (V) 26.8 x 9.3 24.0 x 8.5Quarter Page 13.0 x 9.3 11.5 x 8.5

Strip (H) 4.4 x 19.5 3.0 x 18.0

Strip (V) 26.8 x 6.5 24.0 x 5.5

Material:

Only soft copies in EPS format, with proofs for colour

matching will be accepted. Any other form, designing and processing charges shall have to be paid for such advertisements.Deadline for ad-material: 5th of every monthDates for distribution: 15th-20th of the month

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Contacts :

Bangalore

Jayashree

No.9, 17th Main, Ist Cross, HAL II Stage

Indiranagar

Bangalore 560008

Phone: 080 - 25260023, 25260394

Fax: 25260394

Email: [email protected]

Mumbai

Flory D'Souza

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207, 'Shivsmruti, 49 Dr A.B. Road,

Worli Naka,

Mumbai 400018

Phone: 022 - 24950047, 24928520

Fax: 24954278


Kolkata

D.C. Mehra

61-A,Ground Floor, Ambassador Appt.

Park Street

Kolkata 700016

Phone: 033 - 22294788

Fax: 033-22650094


Pune

Sandeep M. Shandilya

Pune

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Phone: 09324299081


Gujarat

Sandeep M. Shandilya

Phone: 09324299081


NUMBER OF AD PAGES: Twenty pages.

Ad Ratio: 2.5:1

Cover & Back Page:

180 GSM ART Paper.

Advertisement Page:

90-100 GSM Glossy Paper.

Article Page:

90-100 GSM Paper.

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MEDIA KIT

ADD BANER :

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http://www.eb.efyindia.com/previousissue.asp?month=June&year=2011&tot=1&id=20

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WEB SITE UNDER STUDY

MAIN TABS:

Industry Report:

This tab includes all the industry reports archived in a monthwise manner

which becomes easy for aperson looking for a particular industry report.

Brand Report:

The content of this tab is same as that available in the magazine.

All the contents have been archived, which has its own benefits.

Speak Out:

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As you can see from the website it contains the image as well as the

article which is featured in the magazine for the same period & the rest is

archived.

Vender (salesperson) Sheet:

Events Calendar:

It gives details regarding all the events which is going to take place in that

year.

Advertisement:

Who so ever wants to give an ad in the magazine/ website will have to

fill the concerned form.

Subscription:

For getting the subscription copy the magazine one has to fill up the desired

form.

Lower Tabs:

Speak Out:

This consists of the fresh interviewed articles which are featured in the current

months magazine.

News India:

Same contents which are featured in the current months magazine.

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News World:

Latest months articles are uploaded.

Events Section:

Near about 4-5 events links are given, which leads to complete page

were all the details of the forthcoming events have been given.

Industry Report Section:

In this section all the industry report links have been given in a precise

manner.

Advertisement Section:

As you can see this section is on the right hand side of the website.In thissection the ads are flashing which gives it a very lively feel.

SUMMARY:

Magazine is evently balanced in terms of articles & advertisements.

All the Ad’s which are featured in the magazine are on the RHS, which tells the publications efforts to give the advertisers maximum value. Layout of the page

particularly in the sections like Industry Report, speak out & Cover story is

really excellent since here the image’s shade has been used with the headlines

which makes the whole content more valuable. Most of the core advertisement

are placed in the first half of the magazine where as the latter part has a lot of

events details. As the number of pages are just sixty the magazine is handy to

use.

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When it comes to website the publication house gives complimentary service to

their advertisers, which gives better chance of online promotion.

The website doesn’t look tidy. Most of the important sections have been given a

particular tab. Banner ads also give better visibility for the potential consumers.

SECOND MAGAZINE

UNDER STUDY

ELECTRONICS TODAY

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ELECTRONICS MAGAZINE

India’s first techno-economic electronics monthly

devoted to components assembles and production technology.

LAUNCH: 2005

ISSUE: monthly

ADDRESS :

10, andheri industrial estate, off veera desai road,

Andheri (w). Mumbai 400 053Tel. no. 91-22-2673 0869/70/71/72

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E- MAIL ID- [email protected]

Website: www.electronicstoday.org

EDITORIAL: s . swarn

PRISE: Rs. 75

Subscription rate:

PAGES: 68

FOCUS: electronics products.

EVENTS:

Total Events: 10

2011 ESC India, India Date: July 20, 2011 To July 22, 2011Venue: Bangalore, IndiaCoverage: ESC India is the leading event where youcan learn directly from the experts. A session at ESCIndia can save you weeks of work, or give you just

the idea you need to solve that problem you'reworking on.

2011 IEEE InternationalMidwest Symposium OnCircuits and Systems,Korea (South)

Date: August 07, 2011 To August 10, 2011Venue: Yonsei University, The great city of Seoul, the capital of the Republic of Korea,KoreaCoverage: The 54th symposium will be held inSeoul, Korea from August 7-10, 2011. MWSCAS 2011will include oral and poster sessions; student contest; tutorials given by experts in circuits and

systems topics; and special sessions.



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2011 Renewable EnergyIndia, India

Date: August 10, 2011 To August 12, 2011Venue: Delhi, India

Coverage: India’s quest for energy security and

sustainable development rests a great deal on our ability to tap energy from renewable sources, and touse it extensively to meet our growing and diverseneeds.

2011 IEEE EuropeanConference on CircuitTheory and Design,Sweden

Date: August 29, 2011 To August 31, 2011Venue: Linköping, SwedenCoverage: The 20th European Conference onCircuit Theory and Design, ECCTD'2011, consists of plenary lectures, regular, special and poster sessions focusing on recent trends and advances onall aspects of Circuits, Systems, Mathematical

methods, Computational methods, Signal processing.

The Hi-Tech & ElectronicsSupply Chain SummitAPAC, Singapore

Date: September 20, 2011 To September 21,2011Venue: Novotel Clarke Quay SingaporeSGCoverage: This Summit will bring together 100senior supply chain and logistics decision-makersfrom leading hi-tech & electronics manufacturersand retailers.

Electric Indonesia Series -2011, Indonesia

Date: September 21, 2011 To September 24,2011Venue: Jakarta International Expo (JIExpo),Jakarta, Jakarta Raya, IndonesiaCoverage: Electric Indonesia Series of Power Generation, Electronics and Electrical Equipment Exhibitions. The events is visited by key decision-makers keen to discover the latest in electricalaccessories, switchgear, lighting and smart building

technologies. They also attend to make newcontacts and meet exhibitors face-to-face.

2011 NEPCON Vietnam,Viet Nam

Date: October 06, 2011 To October 08, 2011Venue: Saigon Exhibition & ConventionCenter, Chi Minh City, VietnamCoverage: Vietnam’s Only International ElectronicParts Manufacturing Technology Trade ExhibitionandConference.

12th Electronics Circuits Date: November 09, 2011 To November 11,

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World Convention, Taiwan 2011Venue: TAEIPEI, TAIWANCoverage: The 12th Electronic Circuits WorldConvention (ECWC12) which is organized by TaiwanPrinted Circuit Association (TPCA) and supported by World Electronic Circuits Council (WECC) will take place on November 9 to 11, 2011 at Taipei NangangExhibition Center, Taiwan.

2011 ProductronicaGermany, Germany

Date: November 15, 2011 To November 18,2011Venue: Munich, GermanyCoverage: The world´s leading trade fair for allaspects of innovative electronics production – withan almost 100% share of high-profile trade visitors.

2012 Light+Building,Germany

Date: April 15, 2012 To April 20, 2012Venue: Frankfurt, GermanyCoverage: It is used by manufacturers from over 50countries, including all market leaders, to launchtrends and innovations from the fields of lighting,electrical engineering and building automation.

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NUMBER OF PAGES: 68

NUMBER OF AD PAGES: 30

Ad Ratio: 2:1

LAYOUT (present ) OF MAGA ZINE :

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PAPER QUALITY:

Cover & Back Page:

Advertisement Page: 30

Article Page: 17

MEDIA KIT

ADD BANER :

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WEB SITE UNDRE STUDY

MAIN TABS:

Industry Report:

Brand Report

Speak Out:

As you can see from the website it contains the image as well as the

article which is featured in the magazine for the same period & the rest is

archived.

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Vender (salesperson) Sheet:

Events Calendar:

Advertisement:

Subscription:. Annual Rs. 800/-

Three year Rs. 1,600/-

Five year Rs.3,000/-

Circuit lab:

1) Laser Communication System (New)

2) Remote Control for Toy Car (New)

Lower Tabs:

Speak Out

News India

News World:

Events Section:

Industry Report Section

Advertisement Section:

SUMMARY:

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CONCLUSION :

Working with green studio was a greet experience. I got the

know lot of things and I got to learn new things and total concept of

this magazine was really very exciting and new.

Our magazine use to make people aware of electronics

products and my work was to talk some agency who want to publishadvertisement in this magazine.

It was over all good experience, I would look forward to

work with green studio in future .

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BIBLOGRAPHY

MAGAZINE :

ELECTRONICS BAZAAR, ELECTRONICS FOR YOU.

Wibliography:

Trade india.com, indiamart.com etc.

ASHISH ....

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