ASEAN Framework, Parameters and Approaches on Tourism Responding to Climate Change

Eddy Krismeidi SoemawilagaASEAN Secretariat

ASEAN Framework, Parameters and Approaches on Tourism Responding

to Climate Change UNWTO and ASEAN International Conference on Tourism and Climate Change 19-20 May 2014, Legazpi City, Philippines2

one vision one identity

one community

Eddy Krismeidi SoemawilagaInfrastructure DivisionASEAN SecretariatEmail: eddy@asean.org

3

Outline of Presentation

1• An Overview on ASEAN Tourism

2• ASEAN Tourism Strategic Plan 2011-2015

3• Climate Change and Tourism

4• ASEAN Tourism Standards

5• MRA on Tourism Professionals

4

AN OVERVIEW ON ASEAN TOURISM

5

Population of ASEAN and selected Trade Partner Countries/Regions (2011)

ASEAN Economic Performance

ASEAN GDP since the adoption of AEC Blueprint 2015

ASEAN INTERNATIONAL VISITOR ARRIVALS 2012-2013

8

ASEAN INTERNATIONAL VISITOR ARRIVALS 1991-2013

9

20 22 23 25 30 31 31 30 34 39 42 44 38

49 53 56 62 65 66

74 81

89 99

-

20

40

60

80

100

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2012* 2013*

Mill

ions

SHARE OF INTERNATIONAL VISITOR ARRIVALS TO ASEAN 2013

10

INTRA ASEAN 46%

ASIA (Excl. ASEAN) 32%

AMERICA 4%

AFRICA 0%

EUROPE 12% OCEANIA

4% OTHER/UNSPECIFIED 2%

Southeast Asia Total Airlines Seat Capacity 2001-2013

113 4 4 11 17 24 33 39 47 57 69

122 155

84 85 90 102

110 111 110 108 106

129

144

113

113

-

50

100

150

200

250

300

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

FSCLCC

Source: CAPA – Centre for Aviation & OAGFSC: Full-Service CarrierLCC: Low-Cost Carrier

Birth of ASEAN

ASEAN Preferential

Trading Arrangement

ASEAN Free

Trade Area

ASEAN Vision 2020

AECBlueprint

Vientiane Plan ofAction

ASEAN Framework

Agreement on Services

1967 1992 1997 20031998 2009

Bali Concord II

(ASEAN Community)

Roadmap for an ASEAN Community

1977 1995

ASEAN Investment Agreement

Hanoi Plan of Action

2004 20082007

ASEAN Charter

2011

Bali Concord III(RCEP/AFEED)

12

Key ASEAN Milestones

ASEAN ECONOMIC COMMUNITY

STRATEGIC SCHEDULE OF THE AEC BLUEPRINT (2008-2015)

Pillar 1Single Market

& Production Base

• Free flow of goods• Free flow of services• Free flow of

investment• Freer flow of capital• Free flow of skilled

labor• Priority Integration

Sectors (tourism)• Food, agriculture and

forestry

Pillar 2 Competitive Economic

Region

• Competition policy• Consumer protection• Intellectual property

rights• Infrastructure

development• Taxation• E-Commerce

Pillar 3Equitable Economic

Development

• SME development• Initiative for ASEAN

Integration

Pillar 4 Integration into

the Global Economy

• Coherent approach towards externaleconomic relations

• Enhanced participation in global supply networks

HUMAN RESOURCE DEVELOPMENT RESEARCH AND DEVELOPMENT13

ASEAN Tourism Key Milestones

1976• Formation of Sub-Committee on Tourism under the Committee on Trade and Tourism

1981• ASEAN Tourism Forum (ATF) as annual event

1988-1996• ASEAN Tourism Information Centre

1998• Tourism Ministerial Understanding

2002• ASEAN Tourism Agreement

2004• Tourism as one of Priority Integration Sector (Roadmap for Integration of Tourism Sector)

2011• ASEAN Tourism Strategic Plan

14

Tourism Key Deliverables in 2015

1. MRA on Tourism Professionals based on ASEAN Common Competency Standard for Tourism Professionals (ACCSTP)2. ASEAN Tourism Standards with a Certification Process covering green hotel, home stay, public toilet, spa services, clean tourist city and community-based3. ASEAN Tourism Product Packages on nature-based tourism, cultural and heritage tourism, community-based tourism, cruise and river-based tourism and health and wellness tourism

ASEAN TOURISM STRATEGIC PLAN 2011-2015

16

1. Develop Experiential

Regional Products & Creative Marketing &

Investment Strategies

1.1 Develop and implement a tourism marketing

strategy for the ASEAN region

1.2 Develop Experiential and creative

regional/sub regional circuits & packages

together with investment strategies

1.3 Enhance the external relation policies and

procedures of ASEAN tourism

2. Strategically Increase the Quality

of Services and Human Resources in

the Region

2.1 Develop a set of ASEAN tourism standards with a

certification process

3.1 Advocate fora single visa for the ASEAN

region

2.3 Provide opportunities for increase knowledge and

skill development

2.2 Implement the MRA on ASEAN Tourism

Professionals and its requirements

3. Enhance and Accelerate Travel Facilitation and

ASEAN Connectivity

VisionBy 2015, ASEAN will provide an increasing number of visitors to the region with authentic

and diverse products, enhanced connectivity, a safe and secure environment, increased quality of services, while at the same time ensuring an increased quality of life

and opportunities for residents through responsible and sustainable tourism development by working effectively with a wide range of stakeholders.

Responsible and Sustainable Tourism DevelopmentAll strategic directions and actions in the ATSP are guided by responsible and sustainable tourism

principles recognizing the significant role that tourism plays in poverty reduction, climate change, gender and minority issues, capacity building, cultural preservation and natural conservation.

3.2 Work with other ASEAN bodies to expand

connectivity through air, water, rail and ground

transportation

ASEAN Tourism Cooperation OrganisationStructure

CLIMATE CHANGE AND TOURISM

19

Developing the Policy Framework of ASEAN Tourism Standards in Responding

to the Climate Change (2010)

• Identify a strategic plan/framework to deal with the impact of climate change on the tourism sector and to ensure positive contributions to broader emission reduction targets. • The framework would serve as a common reference for

ASEAN National Tourism Organisations to regionally contribute to reducing emissions as well as preparing the sector to adapt to current and future conditions. • The development of the framework take into account

international and ASEAN Member States’ best practices.• Input to the ASEAN Tourism Strategic Plan 2011-2015

ASEAN Tourism Strategic Plan 2011-2015

Mitigation AdaptationAPPROCHES TO CLIMATE CHALLENGES

• Reduce greenhouse gas emissions • Reduce vulnerability to climate change • Enhance capacities against climate and weather related hazards

Integration MainstreamingLevelling off:

• Inclusion of CC adaptation and mitigation items in existing ASEAN frameworks and measures in travel and tourism:• Tourism Standards• MRA on Tourism

Professionals

• Ensuring that existing elements or indicators in ASEAN frameworks and measures factor in CC mitigation and adaptation indicators

Integrating Climate Change in the ASEAN Tourism Initiative: ASEAN Tourism Standards

Development of ASEAN Tourism Standards

• The completion of guidelines for certification process and certification bodies for following tourism standards:− Green hotel (lead coordinator: Thailand) − Homestay (lead coordinator: Malaysia)− Spa services (lead coordinator: Thailand)− Public toilet (lead coordinator: Brunei Darussalam)− Clean tourist city (lead coordinator: Cambodia)− Community Based Tourism (lead coordinator: Cambodia)

ASEAN Tourism Standards: Activities in 2014

• Pilot testing to further refine and finalise the respective ASEAN Tourism Standards• Training for Auditors/Assessors

ASEAN Green Hotel Standard (Major Criteria)1. Environmental policy and actions for hotel operation2. Use of Green products3. Collaboration with the community and local organizations4. Human resources development5. Solid waste management6. Energy efficiency7. Water efficiency and water quality8. Air quality management (indoor and outdoor)9. Noise pollution control10. Waste water treatment and management11. Toxic and chemical substance disposal management

27

Integrating Climate Change in the ASEAN Tourism Initiative: MRA on Tourism

Professionals

Employment in Travel and Tourism in ASEAN

• The T&T sector plays an important role in the overall ASEAN economy. It is estimated to account for 4.6 percent of ASEAN GDP and 10.9 percent when taking into account all indirect contributions. It directly employs 9.3 million people, or 3.2 percent of total employment, and indirectly supports some 25 million jobs (Source: The ASEAN Travel and Tourism Competitiveness Report 2012)

Recognition and Eligibility

• The qualification of a Foreign Tourism Professional may be recognised by other ASEAN Member States, and if such qualification is recognised, he/she may be eligible to work in a host country provided that he/she possesses a valid tourism competency certificate in a specific tourism job title as specified in the ACCSTP, issued by the TPCB in an ASEAN Member State. The eligibility to work in a host country will be subjected to prevailing domestic laws and regulations of the host country.

MRA on Tourism Professionals

Country A Assessment Certification

TPCB/NTPB

ATPMC NTPB A NTPB B Regional Secretariat

ATPRS Job Seeker Registration Job Opportunities Verification through the ASEAN

Tourism Qualifications Equivalence Matrix (ATQEM)

Country B TPCB/NTPB

Job Interview Work Permit

Benefits of MRA on Tourism Professionals

• Facilitate mobility of tourism professionals based on the tourism competency qualification/ certificate• Enhance conformity of the competency based training/education• Skills recognition• Improve the quality of tourism human

resources (ready to work in the industry)• Enhance the quality of tourism services

MRA Tourism Components

6 Divisions6 Divisions 32 Job Titles (ACCSTP)

32 Job Titles (ACCSTP)

52 Qualifications

52 Qualifications

244 Units of Competency244 Units of Competency

33

Hotel Services

Front Office1. Front Office Manager2. Front Office Supervisor3. Receptionist4. Telephone Operator5. Bell BoyHouse Keeping1. Executive Housekeeper2. Laundry Manager3. Floor Supervisor4. Laundry Attendant5. Room Attendant6. Public Area CleanerFood Production

1. Executive Chef2. Demi Chef3. Commis Chef4. Chef de Partie5. Commis Pastry6. Baker7. ButcherFood and Beverage Service1. F&B Director2. F&B Outlet Manager3. Head Waiter4. Bartender5. Waiter

Travel Services

• Travel Agencies1. General Manger2. Assistant General Manager3. Senior Travel Consultant4. Travel Consultant• Tour Operation1. Product Manager2. Sales and Marketing Manager3. Credit Manager4. Ticketing Manager5. Tour Manager

Related Units of Competency (Examples)

• Develop/monitor ecologically sustainable tourism operations (TA and TO)

• Develop host community awareness programs (TA and TO)• Assess and plan tourism opportunities for local

communities (TA and TO)• Set up and operate a camp site (TO)• Clean public areas, facilities and equipment (HK)• Clean and prepare rooms for in-coming guests (HK)• Maintain and operate an industrial laundry (HK)• Launder linen and guests’ clothes (HK)

36

www.asean.org

37