1. ASEAN Domestic HighlightsAdvancing Tourism Together

2. ASEAN Member Countries

3. ASEANThe Association of Southeast Asian Nations Established on August 8, 1967 inBangkok, Thailand, in an effort to unite thecountries of the region in an economic and political organization.

4. ASEAN Founding Members Thailand Malaysia Indonesia Philippines Singapore

5. ASEAN Additional Members Burma Brunei Cambodia Laos Vietnam

6. ASEAN in BriefASEAN 1967. The charter members were Thailand, Indonesia, thePhilippines, Malaysia and Singapore.Brunei joined the confederation in 1985.Changing social attitudes in the area brought in Vietnam in 1995Laos and Myanmar (formerly known as Burma) in 1997Finally Cambodia in 1999, making up todays 10-nation ASEANfederation.

7. ASEAN Objective The motivations for the birth of ASEAN were so that its members governing elite couldconcentrate nation building, the common fear of communism, reduced faith in or mistrust of external powers in the 1960s, and a desire for economic development. Cultural development among its members, protection of regional peace andstability, and opportunities for member countries to discuss differences peacefully.

8. ASEAN 6 Bullets 1. To respect the sovereignty, independence and equality. Territorial integrity and national identity of all members. 2. Member States, each state has the right to be free from interference from outside. Land invasions and enforced. 3. Will not meddle with internal affairs of other member states. 4. Accept the differences between them. Or solve the problem peacefully between themselves. 5. Condemn or not accept the threat or use of force. 6. The cooperation effectively.

9. ASEAN and AFTA The ASEAN Free Trade Agreement, known as AFTA, first came into being in 2003. Its original purpose was to stimulate trade within the member nations. Inactual fact, it does not guarantee free trade, but rather has implemented a plan called the Common EffectivePreferential Tariff (CEPT). This program aims to set up a preferential tariff of no more than 5 percent amongthe members of ASEAN. This programs main objective is to stimulate inter-regional trade.

10. ASEAN a few factsASEAN covers a land area of 4.46 million km, which is 3% of thetotal land area of EarthHas a population of approximately 600 million people, which is 8.8%of the worlds population. The sea area of ASEAN is about threetimes larger than its land counterpart.In 2011, its combined nominal GDP had grown to more than US$2 trillion.If ASEAN were a single entity, it would rank as the eighth largesteconomy in the world.

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19. Tourism Future Over the past six decades, tourism has experienced continued expansion and diversification, becoming one of the largest and fastest-growing economic sectors in the world. Many new destinations have emerged, challenging the traditional ones of Europe and North America. According to Tourism Towards 2030, UNWTOs recently updated, long-term outlook and assessment of future tourism trends, the number of international tourist arrivals worldwide is expected to increase by 3.3% a year on average from 2010 to 2030. This represents some 43 million more international tourist arrivals every year, reaching a total of 1.8 billion arrivals by 2030.

20. Tourism Future In the past, emerging economy destinations have grown faster than advanced economy destinations, and this trend is set to continue in the future. Between 2010 and 2030, arrivals to emerging economies are expected to increase at double the pace (+4.4% a year) of those to advanced economies (+2.2% a year). As a result, the market share of emerging economies has increased from 30% in 1980 to 47% in 2011, and is expected to reach 57% by 2030, equivalent to over one billion international tourist arrivals.

21. Market DefinitionTourism Market is important factor of tourism industry is consistof two main markets Domestic Market* International MarketAnd above markets have important factor effecting tourismmarket. Moreover there are distribution and advertisement thatare marketing procedure. *The Tourism Authority of Thailand has set a domestic tourism target of 107.4 million trips with revenue earnings of 453 billion Baht (USD 14.36 billion) in 2013.

22. Domestic Tourism Domestic tourism has become an increasingly important component of the overall tourism mix. The growing Thai middle-class has the time, means, and the propensity to travel. It plays an important role socially, economically, environmentally and culturally. Its importance has become particularly acute especially in times of crisis, when international travel tends to be affected, enhancing the role of domestic travel as a means of economic survival.

23. Infrastructure Also aiding and abetting the growing numbers of domestic travellers are the vast improvements in the quality of Thailands road system, low-season marketing campaigns by the hotels and the increasing number of low-cost airlines operating in the country. A number of domestic travel trade shows are organized annually, many of which provide opportunities for small and medium sized enterprises to attract new business.

24. Opportunities Growth of E-Marketing tourism Association of ASEAN Economics Community For Tourism and Association of Mekong Tourism determine working directions and establish more networks to open new markets of tourism for this region. New targets such as seniority groups, seminar groups and specific activities groups. Policy of free competition of air lines. Suvarnabhumi International Airport provides a great opportunity for more traveling and tourism in Southeast Asia going through Thailand Varity of National festivals

25. Opportunities Bangkok, Chiangmai and Phuket are the world top rank cities for tourism voted by many renowned international magazines. This helps increase of interest in tourism and travel. Cost of living in Thailand is not high. Thailand has suitable climate and seasons to support tourism throughout the year. Opportunities to link tourism route to neighbor countries. Government supports in community development in order to make cities or towns attractive.

26. Strengths Thailand has resources for historical tourism: ancient remains, arts and cultures, traditions and lifestyle Thailand has agricultural resources in all regions. Thailand has magnificent natural resources for tourism, biological varieties and special identity.

27. Strengths Accessible and good systematic. Communications are more convenient and links to neighbor country. Suvarnabhumi International Airport preparedness is the central junction from any countries to Thailand and able link to any regions.

28. Achievements Tourists are impressed by hospitality. Local administration organizations provide information and publish guide books to tourists. There are varieties of tourism activities and services. Varieties of lodging are provided. Business associations are set up for planning as well as management of products and services. Training and development of security services for tourists are concentrated.

29. Achievements Thailands image in good and quality services is in world top rank. There are opportunities for small hotels or lodging to expand their business and facilities investment to be standardized. There is government support of service development. There are tourism educational institutions support tourism services. There is much effort in developing tourist attractions management and services to be internationally standardized and acceptable.

30. Marketing Highlights Thailands attractive points created to support the original tourism. Thailand has many attractions and tourism resources ready for sale and respond to market needs in many groups. Changes can be made easy due to long tourism history compared to most neighboring countries.

31. Marketing Highlights One Destination resulting in more networks to open new markets of tourism. Government emphasizes to sufficient economics concept, sustainable development, sustainable tourism, natural tourism and ecotourism. The recovery of sea travel base on good security system and nature tourists. Unpredictably fuel situation cause to increase a short distance travel, as an optional tour to economize the expense for Thais tourist. According to develop provincial group level and bypass cities tourism.

32. Emphasize on EcotourismThailand is the best suitable center or gateway ofASEAN tourism since it has lead more obviouspotential in tourism and can lead the way of lastingtourism to ASEAN. The Tourism Authority of Thailand (TAT) has divided its action plan into five implementation categories under the acronym, DISCO Plan. These include: Digital marketing, Image-building, Sustainable Development, Crystallization/Crisis Management, and Organization Management.

33. Emphasize on EcotourismSUSTAINABILITY: The impact of global warming andclimate change means that travellers of all kindsare more conscious of their ecological impact.Hence, the pursuit of economic gains from tourismmust be balanced with efforts to offset ecologicaland environmental impact. This means continuingto reward good practises among the private sectorand helping destinations and companies upgradetheir sustainability efforts.

34. Tourism based on Thai way of life Thai way of life, natural resources reservation as well as culture. The outcome of the data collection is Thai life style. There is a saying It is authentic Thai convention since ancient time that whoever visit our place will receive nice and warm welcome from us. Another saying is Thailand land of smile. This can be a good guarantee that Thailand more than 10 years in foreigners eyes has been famous and well-known of impressive service which is the main selling point. This should be brought up again for Thailand Image Positioning. Moreover, businesses concerning services for tourists which is considered to be Thailands strength point should be promoted e.g. spa in order to attracts tourists to visit Thailand. In addition, ecotourism should be encouraged and reserved in order to remain and last Thai tourist attractions.

35. Arts and Cultural Tourism It has been found that arts and cultural tourism management, local intellectuals as well as ecotourism in provinces of Thailand are interested by both Thaisand foreigners especially tourist groups who would like to study and search for Thai life style, elaborate arts and culture which is different from other nations. Furthermore, stipulation of security in touristattractions will bring about potential tourist attraction connection as well as creation of last prominence in ASEAN.

36. Domestic tourism has grown significantly in the pastdecade. Revenues from domestic tourism have gonefrom 187,898 million baht in 1998 to 380,417 millionbaht (approximately 7.8 billion Euro) in 2007In 2008, Bangkok ranked 3rd behind London and NewYork in Euromonitor Internationals list of "Top CityDestinations" with 10,209,900 visitors, Pattaya 23rdwith 4,406,300 visitors, Phuket 31st with 3,344,700visitors, and Chiang Mai ranked 78th place with1,604,600 visitors

37. Thailand recorded a 31% increase in tourism receipts in 2011 over2010, according to Ministry of Tourism and Sports figures. Thetotal earnings of 776 billion baht (US$25.45 billion) were also wellabove the original target of 716 billion baht (US$ 23 billion).The figures show that Thailand has recorded clear increases inboth quality and quantity of visitor arrivals. The growth in totalnumber of visitors is being matched by increased average lengthof stay (9.6 Days) and average daily expenditure (137 US$ perday), further underscoring the role of tourism as one of the mostimportant economic sectors and contributor to job creation andnationwide income distribution.