Nobody feels colours are not important in on a billboard, indicating that we should

think carefully about and use colour in our billboard. We’ll pick bright, attention-

grabbing colours as our magazine is new and needs as much exposure as possible

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Do you feel colours are important on a billboard advertisement?

Our choice to use a billboard as a primary marketing tool was a good idea according

to our audience, as they feel billboards are effective.

Yes No0123456789

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Do you think billboards are effective as a marketing tool?

• Billboards are best on buildings but also very effective on tubes, as our target audience either commutes on tubes or buses where billboards will be highly visible. Bus stops are less useful as people don’t spend a lot of time at them or looking at them, and are small in space.

Tube stations Buildings Bus stops0

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In what location do you think a billboard is the most effective?

• Billboards, for our target audience, are mostly a visual piece, presumably because it’s easy to see graphic designs at a distance, unlike small text. The title should probably be the only real text on our billboard for it to be effective, and it should be a priority according to our audience.

Memorable slogan

Distinctive visual

Colours Humour Title0

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What do you think is the most important convention of a billboard?

• This suggests our billboard should not be too focused on any group as we can attract a large audience with a billboard, and should take advantage of that. Many people would see a billboard in a prominent public location and we should convince them that our magazine has something for them.

Attract a wide audience Show an upcoming product

Large size - can be seen by commuters

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Why do you think they are effective as a marketing tool?

• Roughly 30 seconds long seems to be the radio advertisement standard for our target audience, as radio advertisements are normally felt to be intrusive upon radio listening and shouldn’t be too long (but our audience understands that if it were shorter, the information we are trying to convey would have to be rushed)

15 seconds 30 seconds More than 30 seconds0

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How long do you expect radio advertisements to last for?

Radio is a good thing for us to advertise on as the majority of people listen to radio an reasonable amount (frequently/occasionally), so our target audience will definitely be exposed to our advertisement at some point.

Frequently Occassionally Rarely0

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How often do you listen to the radio?

• We should get someone with a distinctive, pleasing voice to record our advert as it’s important to our readers that the narrator for our advert has a pleasant tone.

Strongly agree Agree Disagree Strongly disagree0

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How far do you agree that tone of voice is important in a radio advertisement?

• Our audience is split between liking radio advertisements and thinking they’re not appealing, so we’ll have to work hard at making our radio ad appealing to our audience by following their suggestions.

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Do you find radio advertisements attractive?