NECESSITIES

NECESSITIES

This was a collaborative brief with Charlotte Warren

PROBLEM: Re-design the branding for Asda’s Smart Price Range.

SOLUTION: Using minimal colours and an attractive concept will create more attention and interest for the store brand. Changing the name from Smart Price to Necessities helps to steer the focus away from price and connotations of bad quality and to focus on trustworthy, essential items of everyday life.

Ellis Thynne - OUGD301 - Value Brief

NECESSITIES

The items that we chose to use for this project looks at a range of different materials that the design would have to work on, this helped us to test the versatility of the design ad how it can be tranferred into different stocks, sizes and shapes.

Ellis Thynne - OUGD301 - Value Brief

NECESSITIES

NECESSITIESTHE NEW AND IMPROVEDSMART PRICE

The concept of the project was to focus on the quality of the goods, so nutritional values and content statistics were picked out to highlight the goodness of individual products.

The statistics are the focal point of the concept and stand out on a shelf, they aim to intrigue customers into looking closer at the products and also educate them about what exactly they are eating.

We deligated out five products for each of us to design and create. The five products I have designed are shown above and include five different types of possible materials the design would be printed onto.

Also above is a bag for life advertising the brand and a banner that would feature instore to inform customers about the re-branding.

Ellis Thynne - OUGD301 - Value Brief