ASD 2015 Presentation - Your Brand & Amazon 101
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Transcript of ASD 2015 Presentation - Your Brand & Amazon 101
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What is FBA?
FBA acronyms
FBA vs FBM
Why not FBA?
How to FBA
Your Brand and FBA
Questions?
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What is FBA?Fulfillment By Amazon
Pure Genius!
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ASIN
BMVD
EAN or IAN
FBA
FBM or MF or MFN
FBA Acronyms
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FNSKU
GTIN
ISBN
MAP
MSRP
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SKU
UPC
HBA
HAZMAT
SC
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IP
Q4
BISS
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FBA
FBM
Best!
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FBA vs FBM
Pricing
Scaling
Market exposure
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Why NOT FBA?
Low price
Small & light
Large and heavy
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How to Do FBA
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First, get your inventory
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Inventory
Your own items
Secondhand
Arbitrage - RA or OA
Liquidation
Wholesale
Private label
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Next you list your inventory
PLAY
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Inventory LabListing & Accounting in one place
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Listing
Already on Amazon?
Creating a New Listing
Flat Files
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Ship to Amazon
Warehouse(s)- Prep companies- Pay Amazon- DIY
SEATTLE
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Get Paid!
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Know Your Numbers
Amazon Reports
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Your Brand onAmazon
B U B B A G U M P
shrimp CO
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Pros & Cons
39% of US online shoppers search
90% U.S. & UK online retailers
84% sell on Amazon
Marketplace sales account for 25%
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Marketplace sales outpacing eCommerce 27% vs 15%
Brand Impressions
Scale benefits
Countering competitors
Order acquisition NOT Customer
Price competition
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Commoditized experience
No add-on or upsell
Competitive risk
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www.ThatKat.com
www.ThatKatGroup.com
www.ThatKatRadio.com