CASE STUDY-Ascertaining Customer

Satisfaction

By- Vipul Munot

Dipali SaxenaGeetesh Kapoor

Sakuma India (Sakuma) Sakuma India, an FMCG player, It wanted to assess its customers’ satisfaction

through a survey after launching a new product line and the customers are 50,000

The marketing members of Sakuma discuss and suggest ways to conduct the survey.

Each way has its own merits and demerits. The final question is – which method should Sakuma adopt?

Explores different types of sampling methods.

WAYS OF SURVEY E-MAIL TELEPHONIC INTERVIEW POSTCARDS

SAMPLING METHODSRavi Saxena suggested- To take an RANDOM SAMPLING.

Whole population is available.

Systematic sampling(every nth person)

When a stream of representative people are available.

Cluster sampling

When population groups are separated, eg. in many distant cities.

Stratified sampling There are specific sub-groups to

investigate .

CONCLUSION