ASAS KEUSAHAWANANMGM3180

Dr Mass Hareeza AliDepartment of Marketing & Management

Faculty of Economics & ManagementUniversiti Putra Malaysiamass@econ.upm.edu.my

Evaluation Assignment – 70%

Mid term Exam – 10%

Final Exam – 20%

Assignment-70% Entrepreneur’s Profile – 10% Internship – attached to one particular small/medium organization (4 weeks) *Written activities (report) as entrepreneur (base on internship) – 30% Business proposal – 30%

Profile

Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur! Write about his/her profile.Use your creativity to complete this.

InternshipSearch and attached yourself to one particular small/medium size organization

Most important things – their willingness to participate and cooperate with you in completing the four weeks

Come out report on the activities and at the end with some suggestion for improvements

Use your creativities – photo, map, questionnaire design, etc

Business Proposal Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal

Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorization -table of content -list of figures -executive summary -Appendix

Con’tBody of Content

• Introduction – comp. background, vision & mission• Organizational support• Who’s who?• Strategy• 4 p’s• Financial plan• Gantt chart•Limitation

Text –Buss. Proposal• Introduction•Marketing•Marketing analysis•Promotion•Price•Location

• Financial•Gantt Chart

Mid term Exam only 10 % Chapter 3 only: Creativity, innovation and entrepreneurshipAlso related issues in entrepreneursThree short questions

Final Exam 20% (Schaper’s, 2004) Covered chapter 3 and 5 only Also related issues in entrepreneurs Chapt 3: Creativity, innovation and entrepreneurshipChapt 5: Options for going into businessAll 5 long questions

Important Dateline for submission Test and exam Kelas maya All the best