ASA Membership Marketing
12
American Society of Anesthesiologists Increasing ASA’s Membership
-
Upload
mckinley-advisors -
Category
Marketing
-
view
101 -
download
1
description
In 2009, McKinley began our relationship with the American Society of Anesthesiologists (ASA), a $40 million medical professional society with more than 50,000 members, by conducting a comprehensive member needs assessment to understand members’ perceptions, motivations and needs. Since then, we have continued to work together to grow membership through effective marketing strategy and support. The research we continually conduct for ASA informs the development of our membership marketing plans and helps to better articulate the value ASA delivers.
Transcript of ASA Membership Marketing
![Page 1: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/1.jpg)
American Society of AnesthesiologistsIncreasing ASA’s Membership
![Page 2: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/2.jpg)
2
Membership Growth
•Conducted member research
•Applied research to articulate value and develop marketing plans
•Support membership marketing
Steps
•Continuing to exceed ASA’s goals and expectations
•Entering our sixth consecutive year working with the Society
•Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention)
Value to Client
•2.8% increase in 2010 •5.4% increase in 2011
•4.5% increase in 2012
•2.7% increase in 2013
![Page 3: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/3.jpg)
3
Enter McKinley
![Page 4: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/4.jpg)
Appealing to the Audience
![Page 5: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/5.jpg)
52011
2012
![Page 6: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/6.jpg)
6
2012
![Page 7: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/7.jpg)
Appealing to Anesthesiologists’Senses of Humor
![Page 8: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/8.jpg)
8
2013
![Page 9: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/9.jpg)
9
![Page 10: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/10.jpg)
Appealing to Emotion
![Page 11: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/11.jpg)
11
![Page 12: ASA Membership Marketing](https://reader033.fdocuments.us/reader033/viewer/2022051610/5495b4d2b47959d0678b4631/html5/thumbnails/12.jpg)
12